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Pharrell's Toronto tower, Untitled, will be parametric, natural and universal
POSTED 04 Dec 2019 . BY Stu Robarts
The tower's balconies were shaped to match the waveform of Pharrell's song Gust of Wind Credit: Norm Li

With water moving in the building the way it does, there's this continuous flow of motion that's recharging to people.
– Pharrell Williams
Untitled Toronto, the residential tower designed by musician Pharrell Williams in collaboration with IBI Group and U31, will combine parametric design, natural elements and "universal spaces" intended to act as a backdrop for the lifestyles of its residents.

The development will comprise two towers with a shared podium and was inspired by the concept of a jugalbandi – a performance in Indian classical music featuring an intricate duet between two solo musicians.

In this instance, lead architect at IBI Group Mansoor Kazerouni sought to intertwine the design of the building with Pharrell’s song Gust of Wind, shaping the balconies to match the song's waveform.

Kazerouni said: “We arrived at the concept fairly early in the process and worked with Pharrell to select a song that really meant something to him and could help bring this idea to life. There is a sophisticated, elemental feel to the building, which is why Gust of Wind works so well.

"Once we had the song, there was a lot of testing and iterating to find the right notes that would produce the most fluidity. What’s cool is as you go around the building, no two faces are the same. They all represent different moments from Gust of Wind."

The tower houses 751 condominium suites ranging from studios to three bedrooms, while a separate, adjacent building that is also part of the new development will house 413 homes split between affordable housing, mid-range and market units.

Residents at Untitled will have access to 32,000sq ft (3,000sq m) of amenities, including a wellness centre with a spa and an indoor-outdoor pool, a co-working garden lounge, a screening room, a kids club, a rec room, a social lounge and a private dining space with a sake tasting area.

The interior spaces were designed by Kelly Cray of U31 to convey a sense of universality.

Cray explained: "The palette is fairly unique in how it emphasizes darker tones balanced with natural materials. They combine to create these really compelling environments. Everything is engineered towards supporting the function of the room. When we transition into the gym or the rec room, the palette shifts to brighter tones in specific spaces to encourage activity and play."

Williams said: "To me, the key elements were water and space. With water moving in the building the way it does, there's this continuous flow of motion that's recharging to people. Certain places just hit us as humans, reminding us that we're alive."

Units at Untitled are due to go on sale next year.
The tower houses 751 condominium suites ranging from studios to three bedrooms Credit: Norm Li
The interior spaces are intended to act as a backdrop for the lifestyles of residents Credit: Norm Li
The palette emphasizes darker tones balanced with natural materials Credit: Norm Li
Water and space are two key elements in the design of the tower Credit: Norm Li
Amenities will include a wellness centre with a spa and an indoor-outdoor pool Credit: Norm Li
There will also be a co-working garden lounge Credit: Norm Li
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NEWS
Pharrell's Toronto tower, Untitled, will be parametric, natural and universal
POSTED 04 Dec 2019 . BY Stu Robarts
The tower's balconies were shaped to match the waveform of Pharrell's song Gust of Wind Credit: Norm Li
With water moving in the building the way it does, there's this continuous flow of motion that's recharging to people.
– Pharrell Williams
Untitled Toronto, the residential tower designed by musician Pharrell Williams in collaboration with IBI Group and U31, will combine parametric design, natural elements and "universal spaces" intended to act as a backdrop for the lifestyles of its residents.

The development will comprise two towers with a shared podium and was inspired by the concept of a jugalbandi – a performance in Indian classical music featuring an intricate duet between two solo musicians.

In this instance, lead architect at IBI Group Mansoor Kazerouni sought to intertwine the design of the building with Pharrell’s song Gust of Wind, shaping the balconies to match the song's waveform.

Kazerouni said: “We arrived at the concept fairly early in the process and worked with Pharrell to select a song that really meant something to him and could help bring this idea to life. There is a sophisticated, elemental feel to the building, which is why Gust of Wind works so well.

"Once we had the song, there was a lot of testing and iterating to find the right notes that would produce the most fluidity. What’s cool is as you go around the building, no two faces are the same. They all represent different moments from Gust of Wind."

The tower houses 751 condominium suites ranging from studios to three bedrooms, while a separate, adjacent building that is also part of the new development will house 413 homes split between affordable housing, mid-range and market units.

Residents at Untitled will have access to 32,000sq ft (3,000sq m) of amenities, including a wellness centre with a spa and an indoor-outdoor pool, a co-working garden lounge, a screening room, a kids club, a rec room, a social lounge and a private dining space with a sake tasting area.

The interior spaces were designed by Kelly Cray of U31 to convey a sense of universality.

Cray explained: "The palette is fairly unique in how it emphasizes darker tones balanced with natural materials. They combine to create these really compelling environments. Everything is engineered towards supporting the function of the room. When we transition into the gym or the rec room, the palette shifts to brighter tones in specific spaces to encourage activity and play."

Williams said: "To me, the key elements were water and space. With water moving in the building the way it does, there's this continuous flow of motion that's recharging to people. Certain places just hit us as humans, reminding us that we're alive."

Units at Untitled are due to go on sale next year.
The tower houses 751 condominium suites ranging from studios to three bedrooms Credit: Norm Li
The interior spaces are intended to act as a backdrop for the lifestyles of residents Credit: Norm Li
The palette emphasizes darker tones balanced with natural materials Credit: Norm Li
Water and space are two key elements in the design of the tower Credit: Norm Li
Amenities will include a wellness centre with a spa and an indoor-outdoor pool Credit: Norm Li
There will also be a co-working garden lounge Credit: Norm Li
RELATED STORIES
Pharrell Williams to launch tropical Bahamian beach resort


Multi-Grammy award-winning musician and entrepreneur Pharrell Williams is creating a beachfront resort in The Bahamas in partnership with Miami Beach-based hospitality entrepreneur David Grutman.
MORE NEWS
Barons Eden rebrands to Hiddenwell ahead of spa hotel portfolio expansion
Barons Eden, the UK parent company that operates luxury destination properties in England, has rebranded to become Hiddenwell.
Belgin Aksoy prepares to mark 15 years of Global Wellness Day on Saturday 13 June
Global Wellness Day (GWD) will mark its 15th anniversary on Saturday 13 June 2026, with the theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities that spark joy.
HUM2N launches longevity clinic at Six Senses London
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
Mayrlife opens first hotel day clinic in partnership with Rosewood Vienna
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The Spa Life UK Convention returns from 21–23 June 2026 at Whittlebury Park Hotel, Spa & Golf Resort, bringing together spa managers, directors and owners for two days of focused education, meaningful connection and commercial insight. [more...]

Meet Desert Therapy: Aromatherapy Associates' first new blend in seven years
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Comfort Zone

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+ More catalogues  

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+ More directory  
DIARY

 

21-23 Jun 2026

Spa Life International (UK)

Midlands (Venue TBA), Liphook, United Kingdom
22-22 Jun 2026

World Bathing Day

Worldwide,
+ More diary  
 


ADVERTISE . CONTACT US

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Tel: +44 (0)1462 431385

©Cybertrek 2026

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