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NEWS
Budget chain looks to monetise high-tech, 'super-clean' water with subscription model
POSTED 30 Dec 2019 . BY Tom Walker
The new-tech water refill stations offer seven-stage water purification Credit: FloWater
US-based budget fitness chain 24 Hour Fitness will begin offering members a "subscription" to newly-installed FloWater stations.

The new-tech water refill stations offer seven-stage water purification that is said to eliminate up to 99.9 per cent of all impurities and toxins – and also enhance the water with added alkalinity and electrolytes and trace minerals for better hydration.

Now, members at 24 Hour Fitness' 100+ clubs across California will be able to subscribe to the hydration system for a monthly fee for 60 water refills.

FloWater currently delivers its "super-clean" water to major offices of the likes of Google, Red Bull and Play Station – and is now looking to expand in the fitness sector.

According to FloWater co-founder and CEO, Rich Razgaitis, the move shows how the fitness industry is "moving towards advanced hydration options" by offering purified water for its guests – and that the "tech water" options can be monetised.

“24 Hour Fitness pays close attention to innovative fuel and hydration products to offer its members, and we’re pleased to introduce FloWater’s advanced purification and hydration. We believe club members will soon become fans of the product.”
RELATED STORIES
  24 Hour Fitness launches active ageing programme to attract 'grey dollar'


Health club operator 24 Hour Fitness has introduced a nationwide active ageing programme as part of efforts to encourage seniors to incorporate regular exercise into their lives.
  24 Hour Fitness appoints new CEO, reveals strategy focusing on personalisation


24 Hour Fitness has named Tony Ueber has its new chief executive, replacing outgoing CEO Chris Roussos.
  24 Hour Fitness continues expansion push


US-based health club chain 24 Hour Fitness has kept up its rapid pace of expansion with two new club openings in May.
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Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
Budget chain looks to monetise high-tech, 'super-clean' water with subscription model
POSTED 30 Dec 2019 . BY Tom Walker
The new-tech water refill stations offer seven-stage water purification Credit: FloWater
US-based budget fitness chain 24 Hour Fitness will begin offering members a "subscription" to newly-installed FloWater stations.

The new-tech water refill stations offer seven-stage water purification that is said to eliminate up to 99.9 per cent of all impurities and toxins – and also enhance the water with added alkalinity and electrolytes and trace minerals for better hydration.

Now, members at 24 Hour Fitness' 100+ clubs across California will be able to subscribe to the hydration system for a monthly fee for 60 water refills.

FloWater currently delivers its "super-clean" water to major offices of the likes of Google, Red Bull and Play Station – and is now looking to expand in the fitness sector.

According to FloWater co-founder and CEO, Rich Razgaitis, the move shows how the fitness industry is "moving towards advanced hydration options" by offering purified water for its guests – and that the "tech water" options can be monetised.

“24 Hour Fitness pays close attention to innovative fuel and hydration products to offer its members, and we’re pleased to introduce FloWater’s advanced purification and hydration. We believe club members will soon become fans of the product.”
RELATED STORIES
24 Hour Fitness launches active ageing programme to attract 'grey dollar'


Health club operator 24 Hour Fitness has introduced a nationwide active ageing programme as part of efforts to encourage seniors to incorporate regular exercise into their lives.
24 Hour Fitness appoints new CEO, reveals strategy focusing on personalisation


24 Hour Fitness has named Tony Ueber has its new chief executive, replacing outgoing CEO Chris Roussos.
24 Hour Fitness continues expansion push


US-based health club chain 24 Hour Fitness has kept up its rapid pace of expansion with two new club openings in May.
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Barons Eden rebrands to Hiddenwell ahead of spa hotel portfolio expansion
Barons Eden, the UK parent company that operates luxury destination properties in England, has rebranded to become Hiddenwell.
Belgin Aksoy marks 15 years of Global Wellness Day
Global Wellness Day (GWD) marked its 15th anniversary on Saturday 13 June 2026, with the theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities that spark joy.
HUM2N launches longevity clinic at Six Senses London
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
Mayrlife opens first hotel day clinic in partnership with Rosewood Vienna
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Le Atelier by C.O.D.E. - bespoke means moving beyond the catalogue to delivering contextual design responses
Le Atelier by C.O.D.E. doesn't offer a standard bespoke service, it provides a highly customised approach to designing massage beds and loungers in high-end wellness environments. [more...]

Longevity in spas: a strategic choice, not a default setting
Longevity has become one of the most debated concepts in contemporary wellness. [more...]
+ More featured suppliers  
COMPANY PROFILES
Myndstream

The Stream, Myndstream's purpose-built streaming service enables you to personalise the music to sui [more...]
+ More profiles  
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+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

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Midlands (Venue TBA), Liphook, United Kingdom
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World Bathing Day

Worldwide,
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS