Latest
issue
GET SPA BUSINESS
magazine
Yes! Send me the FREE digital editions of Spa Business and Spa Business insider magazines and the FREE weekly Spa Business and Spa Business insider ezines and breaking news alerts!
Not right now, thanksclose this window I've already subscribed.
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Features   Products   Company profilesProfiles   Press releasesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
Pure Gym's overseas clubs were back in profit within a month of reopening
POSTED 27 Aug 2020 . BY Tom Walker
Pure Gym currently operates 500 gyms under the PureGym brand in the UK, Basefit in Switzerland and Fitness World in Denmark and Poland Credit: Pure Gym

It has been extremely pleasing to see how rapidly our business units have returned to profitability – a clear benefit of our membership model
– Humphrey Cobbold
Pure Gym's overseas clubs returned to pre-COVID-19 profit levels in the first month of trading after reopening, according to the company's Q2 2020 financial results, which are out today.

The UK-based budget operator said performance and results had, as expected, been significantly impacted by the pandemic.

However, its gyms in Denmark and Switzerland returned to profit immediately, resulting in total Group EBITDA trajectory recovering and "heading back into the black”.

The Europe-wide closures saw Pure Gym's revenues in the three months to 30 June plummet by 87 per cent, from £112m in 2019 to just £14m.

However, Looking to the positives, Pure Gym said there had been "excellent liquidity and cashflow management" during lockdown, with £147m of liquidity remaining after 14 weeks of lockdown – an £18m reduction since 23 March.

The company credited the liquidity to its quick reactions to the lockdowns and the financial help offered by governments in the regions it operates in.

"Net operational burn has effectively been reduced to zero as a result of swift management action to reduce underlying operational cash burn and through government mitigation (furlough, rates and fixed costs)," Pure Gym said in the financial report.

Encouragingly, the company also has had no confirmed reports of transmissions at its gyms after around 7 million visits since the reopenings.

Humphrey Cobbold, CEO of Pure Gym, said the results – while hit by the pandemic – show how the operator has benefited from its geographical diversification.

"As expected, our trading performance was severely impacted in the last two weeks of the first quarter and throughout the second quarter," Cobbold said.

"However, it has been extremely pleasing to see how rapidly our business units have returned to profitability, with both Switzerland and Denmark returning to profit in the month of reopening – a clear benefit of our membership model."

Cobbold added that the medium to long-term strategic potential remains "robust".

Pure Gym expects to open a further 10 gyms by the end of 2020 – eight in the UK and two Fitness Worlds abroad.

In 2021, the plan is to have between 15 and 30 organic openings.

"We have the option to pull back new site capex to preserve liquidity if a second wave occurs – or to accelerate if outlook is positive," Cobbold added.

Pure Gym currently operates 500 gyms and has around 1.7 million members under the PureGym brand in the UK, Basefit in Switzerland and Fitness World in Denmark and Poland.

In May 2020, the company revealed it’s trialling a franchise offering to grow the brand globally.

• To access a full presentation of the Pure Gym results,
click here.
RELATED STORIES
  FEATURE: App analysis: PureGym


Lucian Weston developed PureGym’s app in-house to ensure it met member needs. He tells Fit Tech about the journey
  Industry heavyweights Tanni Grey-Thompson, Humphrey Cobbold and Huw Edwards hit primetime TV to fight for gym reopening


Tanni Grey-Thompson, Chair of ukactive, Humphrey Cobbold, CEO of Pure Gym and ukactive board member and Huw Edwards CEO of ukactive, all appeared on BBC prime time TV last night (24 June) to represent the gym sector and challenge the government's "pubs before gyms" decision which looks likely to delay reopening of the activity sector until mid-July at the earliest.
  Pure Gym reveals its reopening video with Chris Hoy, Greg Whyte and Dina Asher-Smith


Budget operators, Pure Gym has released its reopening video, taking a very customer- centric approach.
MORE NEWS
Longevitix launches AI-powered platform to deliver longevity medicine at scale
Longevitix, a clinical platform for preventive and longevity medicine, has launched its AI- powered intelligence system to help physicians deliver continuous, personalised longevity- focused care at scale.
Atmantan Wellness Centre announces new wellness destination in Hyderabad
Atmantan Wellness Centre, an integrative wellness destination in Mulshi, near Pune in India, is expanding its portfolio by adding a new centre in Hyderabad that will launch between 2028 and 2029.
The Retreat Costa Rica debuts Vida Mía Longevity Centre
Luxury wellness resort, The Retreat Costa Rica, has introduced its Vida Mía Longevity Centre at the property’s Vida Mía Healing Centre and Spa.
Almost half of spa survey respondents are unaware cancer is a disability and not adapting treatments is discrimination
A recent survey by the UK Spa Association (UKSA) into the industry’s approach to cancer care has revealed that almost half of participating respondents (46 per cent) are unaware that cancer is a disability and guests with a cancer diagnosis must be given
+ More news   

FEATURED SUPPLIERS

Longevity in spas: a strategic choice, not a default setting
Longevity has become one of the most debated concepts in contemporary wellness. [more...]

Spa Life – where spa leaders grow together
The Spa Life UK Convention returns from 21–23 June 2026 at Whittlebury Park Hotel, Spa & Golf Resort, bringing together spa managers, directors and owners for two days of focused education, meaningful connection and commercial insight. [more...]
+ More featured suppliers  
COMPANY PROFILES
Wellhub

Wellhub (formerly Gympass) is the world’s leading corporate wellness platform, trusted by 70,000+ [more...]
Wellness & Spa Solutions

Wellness & Spa Solutions, act as a strategic partner for luxury hotels, international resorts, and [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
09-12 Jun 2026

W3Spa EMEA

Hotel Cascais Miragem Health & Spa, Portugal
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
SPA BUSINESS
SPA OPPORTUNITIES
SPA BUSINESS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
Pure Gym's overseas clubs were back in profit within a month of reopening
POSTED 27 Aug 2020 . BY Tom Walker
Pure Gym currently operates 500 gyms under the PureGym brand in the UK, Basefit in Switzerland and Fitness World in Denmark and Poland Credit: Pure Gym
It has been extremely pleasing to see how rapidly our business units have returned to profitability – a clear benefit of our membership model
– Humphrey Cobbold
Pure Gym's overseas clubs returned to pre-COVID-19 profit levels in the first month of trading after reopening, according to the company's Q2 2020 financial results, which are out today.

The UK-based budget operator said performance and results had, as expected, been significantly impacted by the pandemic.

However, its gyms in Denmark and Switzerland returned to profit immediately, resulting in total Group EBITDA trajectory recovering and "heading back into the black”.

The Europe-wide closures saw Pure Gym's revenues in the three months to 30 June plummet by 87 per cent, from £112m in 2019 to just £14m.

However, Looking to the positives, Pure Gym said there had been "excellent liquidity and cashflow management" during lockdown, with £147m of liquidity remaining after 14 weeks of lockdown – an £18m reduction since 23 March.

The company credited the liquidity to its quick reactions to the lockdowns and the financial help offered by governments in the regions it operates in.

"Net operational burn has effectively been reduced to zero as a result of swift management action to reduce underlying operational cash burn and through government mitigation (furlough, rates and fixed costs)," Pure Gym said in the financial report.

Encouragingly, the company also has had no confirmed reports of transmissions at its gyms after around 7 million visits since the reopenings.

Humphrey Cobbold, CEO of Pure Gym, said the results – while hit by the pandemic – show how the operator has benefited from its geographical diversification.

"As expected, our trading performance was severely impacted in the last two weeks of the first quarter and throughout the second quarter," Cobbold said.

"However, it has been extremely pleasing to see how rapidly our business units have returned to profitability, with both Switzerland and Denmark returning to profit in the month of reopening – a clear benefit of our membership model."

Cobbold added that the medium to long-term strategic potential remains "robust".

Pure Gym expects to open a further 10 gyms by the end of 2020 – eight in the UK and two Fitness Worlds abroad.

In 2021, the plan is to have between 15 and 30 organic openings.

"We have the option to pull back new site capex to preserve liquidity if a second wave occurs – or to accelerate if outlook is positive," Cobbold added.

Pure Gym currently operates 500 gyms and has around 1.7 million members under the PureGym brand in the UK, Basefit in Switzerland and Fitness World in Denmark and Poland.

In May 2020, the company revealed it’s trialling a franchise offering to grow the brand globally.

• To access a full presentation of the Pure Gym results,
click here.
RELATED STORIES
FEATURE: App analysis: PureGym


Lucian Weston developed PureGym’s app in-house to ensure it met member needs. He tells Fit Tech about the journey
Industry heavyweights Tanni Grey-Thompson, Humphrey Cobbold and Huw Edwards hit primetime TV to fight for gym reopening


Tanni Grey-Thompson, Chair of ukactive, Humphrey Cobbold, CEO of Pure Gym and ukactive board member and Huw Edwards CEO of ukactive, all appeared on BBC prime time TV last night (24 June) to represent the gym sector and challenge the government's "pubs before gyms" decision which looks likely to delay reopening of the activity sector until mid-July at the earliest.
Pure Gym reveals its reopening video with Chris Hoy, Greg Whyte and Dina Asher-Smith


Budget operators, Pure Gym has released its reopening video, taking a very customer- centric approach.
MORE NEWS
Longevitix launches AI-powered platform to deliver longevity medicine at scale
Longevitix, a clinical platform for preventive and longevity medicine, has launched its AI- powered intelligence system to help physicians deliver continuous, personalised longevity- focused care at scale.
Atmantan Wellness Centre announces new wellness destination in Hyderabad
Atmantan Wellness Centre, an integrative wellness destination in Mulshi, near Pune in India, is expanding its portfolio by adding a new centre in Hyderabad that will launch between 2028 and 2029.
The Retreat Costa Rica debuts Vida Mía Longevity Centre
Luxury wellness resort, The Retreat Costa Rica, has introduced its Vida Mía Longevity Centre at the property’s Vida Mía Healing Centre and Spa.
Almost half of spa survey respondents are unaware cancer is a disability and not adapting treatments is discrimination
A recent survey by the UK Spa Association (UKSA) into the industry’s approach to cancer care has revealed that almost half of participating respondents (46 per cent) are unaware that cancer is a disability and guests with a cancer diagnosis must be given
Solmar Hotels and Resorts offers Temazcal ceremony for Global Wellness Day
Mexican operator, Solmar Hotels and Resorts, is hosting a series of events in celebration of Global Wellness Day, including a Temazcal ceremony at its Playa Grande Resort and Spa in Los Cabos.
Mandarin Oriental announces standalone Mansions-branded residences for Abu Dhabi
Mandarin Oriental has announced a standalone residence brand, Mansions, which will debut at Emirates Palace, Mandarin Oriental Mansions, Abu Dhabi, in 2029.
+ More news   
 
FEATURED SUPPLIERS

Longevity in spas: a strategic choice, not a default setting
Longevity has become one of the most debated concepts in contemporary wellness. [more...]

Spa Life – where spa leaders grow together
The Spa Life UK Convention returns from 21–23 June 2026 at Whittlebury Park Hotel, Spa & Golf Resort, bringing together spa managers, directors and owners for two days of focused education, meaningful connection and commercial insight. [more...]
+ More featured suppliers  
COMPANY PROFILES
Wellhub

Wellhub (formerly Gympass) is the world’s leading corporate wellness platform, trusted by 70,000+ [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
09-12 Jun 2026

W3Spa EMEA

Hotel Cascais Miragem Health & Spa, Portugal
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS