“Our new Tri-Active™ Advanced Instant Facial is designed for women looking to address the early and developing signs of ageing, but who aren’t yet experiencing the more specific skincare needs that arrive later in life,” says Suzy Blackley, senior brand manager for natural skincare brand ESPA International.
She describes Instant Facial as a “seriously potent, multi-action formula”. A first of its kind in the UK, it combines a super-charged facial serum, treatment oil and essence – ultimately delivering a triple-action result – providing short, medium and long-term age-defying results while helping customers achieve a much-desired post-facial glow.
Blackley says: “Facial oils can be a polarising area for some customers. They offer so many important benefits for the skin, even more so as it ages, which some customers are very familiar with, yet others tend to be wary of as they think oils will feel too heavy on their skin.
“Following much research and feedback through our ESPA therapist network, a great deal of consideration went into Instant Facial to make it an incredibly lightweight formula.
“We’ve encapsulated a blend of oils, including jojoba, evening primrose and avocado, that disperse on the skin – leaving it light and luminous on the surface, while also penetrating deeper. Combined with natural plant extracts and marine actives, the formula offers exceptional age-defying results, compared with a serum alone.”
Instant Facial includes a number of “UK firsts” in terms of ingredients, says Blackley. The product contains white truffle extract, which is said to enhance elasticity, minimise the appearance of fine lines and boost the skin’s moisture content; and also macro algae cell extract – an antioxidant that helps to improve the skin’s natural ability to protect itself from ageing.
“Instant Facial effectively helps the skin to help itself,” adds Blackley. “It delivers that instant skin brightening and smoothing effect that all our customers desire, but then goes to work on their problem areas while at the same time stimulating the skin’s antioxidant capacity so that it can better protect itself.”
The formula also contains hyaluronic acid, vitamin C, olive extract, bentonite clay, green algae and winged kelp to make it one of ESPA’s most powerful formulas to date.
She concludes: “The ESPA range is totally prescriptive. Our expert therapists are all highly trained to carry out a detailed SkinVision™ analysis with all spa customers. A personalised combination of products are then selected for the treatment to meet the client’s needs.
“Instant Facial gives our therapists another highly effective tool to offer their clients, and particularly those experiencing early or developing signs of skin ageing.”
Spa-kit keyword: ESPA
