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NEWS
Sexual wellness enters the mainstream with the launch of new Lover app
POSTED 25 Mar 2020 . BY Megan Whitby
Lover provides guidance in the form of video and audio content, plus exercises, games and a sexual profiling tool
"We want to do for sexual health what apps like Calm and Headspace have done for mental health "
– Jas Bagnieswki
A personalised sexual wellness app has been launched with the aim of improving people’s sex lives.

Called Lover, the San Francisco-based start-up is aiming to take the taboo out of sexual wellness and stand out from rivals by providing practical, science-based strategies customised to each user’s sexual type.

“We want to do for sexual health what apps like Calm and Headspace have done for mental health – empower users, start a new conversation and move the subject into the mainstream,” says Jas Bagnieswki, co-founder and CEO.

In addition to Bagnieswki, Lover’s other two founders are CMO Nick Pendle, a British entrepreneur who founded Eve Sleep plc, and Stanford psychologist Dr Britney Blair, who works as chief science officer. Blair is board-certified in sexual medicine and the founder of Northern California’s largest independent sexual health clinic.

Lover provides guidance in the form of video and audio content, plus exercises, games and a sexual profiling tool developed by Blair with a team of sexual medicine experts. This identifies users as one of 12 common sexual types to customise advice.

"People are hungry for better guidance on their sex lives, using knowledge based on the latest scientific research," says Blair.

The start-up has announced a US$5m seed round led by Lerer Hippeau. Additional investors include Sean Rad, co-founder of Tinder; Manta Ray Ventures; Global Founders Capital; Fabrice Grinda and Jose Marin.

"As other areas of wellbeing, like mental health, shake off their stigma and enter the mainstream, we believe that sexual wellness is a natural extension of the conversation," says Ben Lerer, managing partner of Lerer Hippeau.

Lover has a basic version free to download, a premium monthly subscription costing US$59.99 (£48, €54) per year, or a standard subscription for US$9.99 (€9, £8) per month. The app is available on iOS, with Android to follow.
Sign up here to get the Spa Business and Spa Business insider weekly ezines and every issue of Spa Business and Spa Business insider magazines free on digital.
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News   Products   Magazine
NEWS
Sexual wellness enters the mainstream with the launch of new Lover app
POSTED 25 Mar 2020 . BY Megan Whitby
Lover provides guidance in the form of video and audio content, plus exercises, games and a sexual profiling tool
We want to do for sexual health what apps like Calm and Headspace have done for mental health
– Jas Bagnieswki
A personalised sexual wellness app has been launched with the aim of improving people’s sex lives.

Called Lover, the San Francisco-based start-up is aiming to take the taboo out of sexual wellness and stand out from rivals by providing practical, science-based strategies customised to each user’s sexual type.

“We want to do for sexual health what apps like Calm and Headspace have done for mental health – empower users, start a new conversation and move the subject into the mainstream,” says Jas Bagnieswki, co-founder and CEO.

In addition to Bagnieswki, Lover’s other two founders are CMO Nick Pendle, a British entrepreneur who founded Eve Sleep plc, and Stanford psychologist Dr Britney Blair, who works as chief science officer. Blair is board-certified in sexual medicine and the founder of Northern California’s largest independent sexual health clinic.

Lover provides guidance in the form of video and audio content, plus exercises, games and a sexual profiling tool developed by Blair with a team of sexual medicine experts. This identifies users as one of 12 common sexual types to customise advice.

"People are hungry for better guidance on their sex lives, using knowledge based on the latest scientific research," says Blair.

The start-up has announced a US$5m seed round led by Lerer Hippeau. Additional investors include Sean Rad, co-founder of Tinder; Manta Ray Ventures; Global Founders Capital; Fabrice Grinda and Jose Marin.

"As other areas of wellbeing, like mental health, shake off their stigma and enter the mainstream, we believe that sexual wellness is a natural extension of the conversation," says Ben Lerer, managing partner of Lerer Hippeau.

Lover has a basic version free to download, a premium monthly subscription costing US$59.99 (£48, €54) per year, or a standard subscription for US$9.99 (€9, £8) per month. The app is available on iOS, with Android to follow.
Sign up here to get the Spa Business and Spa Business insider weekly ezines and every issue of Spa Business and Spa Business insider magazines free on digital.
RELATED STORIES
Burlesque icon Dita Von Teese partners with Canyon Ranch for sensuality classes


Canyon Ranch is partnering with internationally renowned ‘Queen of Burlesque’ Dita Von Teese to offer guests of the resort a programme designed to explore sensuality, seduction and female empowerment – including classes in the ‘art of modern burlesque’.
MORE NEWS
Psychology professor trains Preidlhof’s therapists how to help guests recover from lockdown
Italian destination spa and hotel, Preidlhof, in South Tyrol, has reopened with new measures and offerings designed to address the guests’ needs and challenges following global lockdown.
Subtle Energies develops programmes to support emotional and physical recovery from lockdown
Ayurvedic product house, Subtle Energies, has developed two programmes for people coming out of isolation to help restore their bodies physically, mentally and emotionally.
Four Seasons Silicon Valley brings wellness refresh to guest rooms with Tonal wellbeing upgrade
Four Seasons Hotel Silicon Valley, US, is the world’s first hotel to feature Tonal, an intelligent in- room gym and personal trainer, for guests to use at their convenience.
Alberto Apostoli, Laszlo Puczko and Martin Goldman to speak at inaugural Medical Wellness Congress
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BC SoftWear develops natural cotton and triple layer face masks for washing and reusing
Following a quick customer survey to establish demand, BC SoftWear pulled out all the stops to design and deliver a high quality and exceptional value face mask that their customers in the hotel, laundry and spa sectors could rely upon. [more...]

30th annual ISPA Conference & Expo moves to May 2021
COVID-19 has led us and our industry to pause, breathe and reset. [more...]
COMPANY PROFILES
Subtle Energies

Founded in 1993 by Farida Irani as a clinic of natural therapies, this background underpins the cu [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

Zenoti Smart Marketing
Zenoti’s Smart Marketing uses A.I. to maintain regular and effective communications with your customers. The result is increased customer retention, fuller schedules and more revenue. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

16-17 Jul 2020

APSWC Round Table 2020

Naman Resort, Da Nang, Vietnam
03-05 Aug 2020

World Fitness & Wellness Summit

Raffles City Convention Centre, Singapore
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

ABOUT LEISURE MEDIA
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