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NEWS
Kerzner to expand Siro portfolio with recovery-focused hotels in Los Cabos and Riyadh
POSTED 25 Apr 2024 . BY Megan Whitby
A rendering of the upcoming Siro Olaya Riyadh – the brand's first outpost in Saudi Arabia Credit: Kerzner International

Credit: Kerzner International
Siro is a direct response to the societal shift in attitudes towards sports and wellness
– Philippe Zuber
Kerzner International has announced plans to take its Siro brand to Mexico and Saudi Arabia
Siro hotels are designed to help guests unlock their peak mental and physical potential
Growth plans include at least 100 Siro-branded hotels worldwide
Siro Palmilla in Mexico and Siro Olaya Riyadh in Saudi Arabia set to open in 2027 and 2028 respectively
Kerzner International has signed deals to operate two new Siro recovery hotels in Mexico and Saudi Arabia, following the launch of the inaugural Siro property in Dubai this February.

Designed to offer guests a holistic fitness and recovery experience, Siro’s destination hotels support guests to unlock their mental and physical potential through five key pillars: fitness, nutrition, sleep, recovery and mindfulness.

Health and wellbeing are a part of every step of the customer journey including access to extensive fitness and recovery facilities, nutritious F&B options and sanctuary-like guestrooms designed to promote recovery.

The destinations in Riyadh and Los Cabos will join the recently opened Siro One Za’abeel in Dubai, and the forthcoming Siro Boka Place in Montenegro, set to open in Q4 2024.

Grand plans
Kerzner wants to roll the Siro concept out worldwide and envisions opening at least 100 Siro-branded hotels, according to Zoe Wall, vice president Siro and wellness at Kerzner.

“Siro encapsulates the dynamic spirit of innovation that has been at the heart of Kerzner’s culture for more than 30 years of disrupting the hospitality sector,” said Philippe Zuber, CEO of Kerzner.

“It is a direct response to the societal shift in attitudes towards sports and wellness and was designed to be a rapid-growth challenger brand that enables Kerzner to expand our global footprint in the world’s most vibrant cities.

“The subsequent excitement we’re seeing among investors and developers is a testament to the market demand for this revolutionary new concept.”

Siro heads to Mexico
Set to open in 2027 and developed by Fortem Capital, Siro Palmilla will be located in Los Cabos, on the southern tip of Mexico’s Baja California Peninsula.

Comprised of 120 keys and a cluster of Siro branded residences – 14 of which will be standalone villas, the site is part of a new masterplan development called Palmilla Reserve.

Located near One&Only Palmilla, a flagship property of the One&Only portfolio (also run and operated by Kerzner) and situated on a hillside overlooking the Palmilla Golf Club, the development offers sweeping views of the golf course, ocean and surrounding hills.

Saudi Arabian debut
Located in the city's business and residential district of Olaya, Siro Olaya Riyadh is forecast to open in 2028 and is being developed by 80 Real Estate Company.

Representing Kerzner’s first foray into Saudi Arabia, the 200-key property will be home to comprehensive fitness and recovery facilities.

More about Kerzner
The growing Siro brand complements Kerzner’s portfolio of luxury and ultra-luxury resorts across the Atlantis, One&Only and Rare Finds brands.
Siro Palmilla will be located in Los Cabos, on the southern tip of Mexico’s Baja California Peninsula Credit: Kerzner International
RELATED STORIES
  FEATURE: First person: By royal appointment


Lindsay Madden-Nadeau has a hypo-healing experience at Atlantis The Royal, Kerzner's sister property to the iconic Atlantis The Palm
  Kerzner shows confidence in its Siro wellness hotel concept, revealing plans to open 100


Following the launch of its Siro wellness hotel brand, in the form of Siro One Za’abeel in Dubai, Kerzner International has revealed it plans to create a global chain of properties under the brand.
  Kerzner’s first Siro fitness and recovery hotel now open in Dubai


Kerzner International has ushered in a new era of wellness-centric hospitality and unveiled its highly-anticipated flagship Siro resort in Dubai.
  Kerzner promotes Zoe Wall to VP of fitness and recovery hotel brand Siro


Spa industry veteran Zoe Wall has been promoted to vice president of Siro and wellness by resort developer and operator Kerzner International.
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Evian Spa, the spa and wellness brand inspired by the premium mineral water brand, has arrived in Doha, marking its inaugural Middle Eastern location and fifth global destination.
Connection, creativity and nature inspire Arizona’s upcoming desert wellness sanctuary Align
A new nature-inspired wellness destination called Align is coming to Tucson, spearheaded by brothers and local hospitality entrepreneurs Mark and Eric Erman.
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©Cybertrek 2024
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
Kerzner to expand Siro portfolio with recovery-focused hotels in Los Cabos and Riyadh
POSTED 25 Apr 2024 . BY Megan Whitby
A rendering of the upcoming Siro Olaya Riyadh – the brand's first outpost in Saudi Arabia Credit: Kerzner International
Credit: Kerzner International
Siro is a direct response to the societal shift in attitudes towards sports and wellness
– Philippe Zuber
Kerzner International has announced plans to take its Siro brand to Mexico and Saudi Arabia
Siro hotels are designed to help guests unlock their peak mental and physical potential
Growth plans include at least 100 Siro-branded hotels worldwide
Siro Palmilla in Mexico and Siro Olaya Riyadh in Saudi Arabia set to open in 2027 and 2028 respectively
Kerzner International has signed deals to operate two new Siro recovery hotels in Mexico and Saudi Arabia, following the launch of the inaugural Siro property in Dubai this February.

Designed to offer guests a holistic fitness and recovery experience, Siro’s destination hotels support guests to unlock their mental and physical potential through five key pillars: fitness, nutrition, sleep, recovery and mindfulness.

Health and wellbeing are a part of every step of the customer journey including access to extensive fitness and recovery facilities, nutritious F&B options and sanctuary-like guestrooms designed to promote recovery.

The destinations in Riyadh and Los Cabos will join the recently opened Siro One Za’abeel in Dubai, and the forthcoming Siro Boka Place in Montenegro, set to open in Q4 2024.

Grand plans
Kerzner wants to roll the Siro concept out worldwide and envisions opening at least 100 Siro-branded hotels, according to Zoe Wall, vice president Siro and wellness at Kerzner.

“Siro encapsulates the dynamic spirit of innovation that has been at the heart of Kerzner’s culture for more than 30 years of disrupting the hospitality sector,” said Philippe Zuber, CEO of Kerzner.

“It is a direct response to the societal shift in attitudes towards sports and wellness and was designed to be a rapid-growth challenger brand that enables Kerzner to expand our global footprint in the world’s most vibrant cities.

“The subsequent excitement we’re seeing among investors and developers is a testament to the market demand for this revolutionary new concept.”

Siro heads to Mexico
Set to open in 2027 and developed by Fortem Capital, Siro Palmilla will be located in Los Cabos, on the southern tip of Mexico’s Baja California Peninsula.

Comprised of 120 keys and a cluster of Siro branded residences – 14 of which will be standalone villas, the site is part of a new masterplan development called Palmilla Reserve.

Located near One&Only Palmilla, a flagship property of the One&Only portfolio (also run and operated by Kerzner) and situated on a hillside overlooking the Palmilla Golf Club, the development offers sweeping views of the golf course, ocean and surrounding hills.

Saudi Arabian debut
Located in the city's business and residential district of Olaya, Siro Olaya Riyadh is forecast to open in 2028 and is being developed by 80 Real Estate Company.

Representing Kerzner’s first foray into Saudi Arabia, the 200-key property will be home to comprehensive fitness and recovery facilities.

More about Kerzner
The growing Siro brand complements Kerzner’s portfolio of luxury and ultra-luxury resorts across the Atlantis, One&Only and Rare Finds brands.
Siro Palmilla will be located in Los Cabos, on the southern tip of Mexico’s Baja California Peninsula Credit: Kerzner International
RELATED STORIES
FEATURE: First person: By royal appointment


Lindsay Madden-Nadeau has a hypo-healing experience at Atlantis The Royal, Kerzner's sister property to the iconic Atlantis The Palm
Kerzner shows confidence in its Siro wellness hotel concept, revealing plans to open 100


Following the launch of its Siro wellness hotel brand, in the form of Siro One Za’abeel in Dubai, Kerzner International has revealed it plans to create a global chain of properties under the brand.
Kerzner’s first Siro fitness and recovery hotel now open in Dubai


Kerzner International has ushered in a new era of wellness-centric hospitality and unveiled its highly-anticipated flagship Siro resort in Dubai.
Kerzner promotes Zoe Wall to VP of fitness and recovery hotel brand Siro


Spa industry veteran Zoe Wall has been promoted to vice president of Siro and wellness by resort developer and operator Kerzner International.
MORE NEWS
Mar Hall unveils refreshed spa facilities on banks of Scotland’s River Clyde
Five-star Scottish countryside retreat Mar Hall Hotel, Golf & Spa Resort in Bishopton has lifted the curtain on its newly refurbished spa and leisure suite.
Evian Spa makes Middle Eastern debut, crowning top floor of luxury Bentley Tower
Evian Spa, the spa and wellness brand inspired by the premium mineral water brand, has arrived in Doha, marking its inaugural Middle Eastern location and fifth global destination.
Connection, creativity and nature inspire Arizona’s upcoming desert wellness sanctuary Align
A new nature-inspired wellness destination called Align is coming to Tucson, spearheaded by brothers and local hospitality entrepreneurs Mark and Eric Erman.
The Well names Zeev Sharon chief development officer and announces plans for Swiss debut
Modern US wellness brand The Well has promoted Zeev Sharon, formerly VP of real estate, to chief development officer.
QC New York to unveil 15,000sq ft multimillion-dollar expansion in July
QC New York, a luxury Italian day spa on Governors Island, will expand its offering this July by adding an extra 15,000sq ft of space. This new area will feature sensory saunas, waterfalls, a salt room, an ice room, a lavender room, a 142-seat bistro and a waterbed relaxation room.
Wellness real estate market booming – forecast to reach $913bn by 2028, reports GWI
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FEATURED SUPPLIERS

Step into a world of wellness with the Himalayan Source Salt Capsule
Himalayan Source has launched the Himalayan Salt Capsule to help spa, wellness and fitness facilities or residences upgrade their offering with halotherapy. [more...]

Triple defence: Elemental Herbology's latest SPF shields against sun damage, blue light and pollution
Your skincare routine just got smarter thanks to Elemental Herbology’s latest product innovation, Smart Screen SPF50. [more...]
+ More featured suppliers  
COMPANY PROFILES
Spa Supply Solutions

Spa Supply Solutions was founded in 2014 by Julie Bevilacqua, who is qualified in spa management an [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

30-30 May 2024

Forum HOTel&SPA

Four Seasons Hotel George V, Paris, France
30 May - 02 Jun 2024

Rimini Wellness

Rimini Exhibition Center, Rimini, Italy
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS