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NEWS
Kerzner shows confidence in its Siro wellness hotel concept, revealing plans to open 100
POSTED 05 Mar 2024 . BY Kath Hudson
The sky high infinity pool Credit: Kerzner International
Kerzner International is planning to develop 100 Siro hotels
The first site, Siro One Za’abeel, opened recently in Dubai
Vice president Siro and Wellness, Zoe Wall, made the comments at the World Spa and Wellness Convention in London
Sport and wellness are the founding principles of the hotel brand
Following the launch of its Siro wellness hotel brand, in the form of Siro One Za’abeel in Dubai, Kerzner International has revealed it plans to create a global chain of properties under the brand.

Speaking this weekend at the World Spa and Wellness Convention in London, Zoe Wall, vice president Siro and Wellness at Kerzner, said the company envisions opening at least 100 hotels, indicating that the Dubai property is already trading well and showing confidence in the freshly launched concept. Montenegro, Japan and Mexico are already on the cards.

Built around five biohacking pillars: fitness, nutrition, sleep, recovery and mindfulness, Siro aims to empower guests on both a mental and physical level.

Kerzner CEO, Philippe Zuber, says: “Siro merges science and innovation to create a space that not only positively blurs the lines of wellness and hospitality, but also brings together a community of like-minded individuals who want to enjoy the immediate benefits of fitness, while future-proofing their health.”

Facilities include four group exercise studios; mindfulness practices, holistic classes, IV therapy rooms, sound therapy, cryotherapy and treatments including physiotherapy and myofascial cupping.

The bedrooms are optimised for sleep, with thermo-regulating mattresses, a selection of recovery equipment and a minibar with healthy options such as kombucha, ginger shots and blueberries.

Speaking to HCM after her appointment in 2021, Wall spoke of Kerzner’s intention to weave wellness into every element of the Siro experience.

The yoga studio at Siro One Za’abeel in Dubai Credit: Kerzner International
Siro One Za’abeel has two towers, joined by a sky bridge Credit: Kerzner International
The sky bridge at Siro in Dubai Credit: Kerzner International
RELATED STORIES
  Kerzner’s fitness-centric hotel brand Siro to debut inside towering Dubai development


Resort developer and operator Kerzner International has announced its new wellbeing- and fitness-centric hospitality brand Siro is launching in Dubai in Q4 of 2023.
  FEATURE: Hospitality: Hotel fitness


Kerzner has entered the hotel fitness market with Siro, a concept which has Adam Peaty as its global ambassador
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The Global Wellness Institute (GWI) has released new data on the US’ wellness economy, valuing it at US$1.8 trillion.
Galgorm Resort gears up to host UK Aufguss Championships next week
UK sauna enthusiasts will converge at Galgorm Resort in Northern Ireland next week for the highly anticipated second annual UK Aufguss Championships.
Remedy Place to launch two new social wellness clubs annually as part of rollout strategy
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Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
NEWS
Kerzner shows confidence in its Siro wellness hotel concept, revealing plans to open 100
POSTED 05 Mar 2024 . BY Kath Hudson
The sky high infinity pool Credit: Kerzner International
Kerzner International is planning to develop 100 Siro hotels
The first site, Siro One Za’abeel, opened recently in Dubai
Vice president Siro and Wellness, Zoe Wall, made the comments at the World Spa and Wellness Convention in London
Sport and wellness are the founding principles of the hotel brand
Following the launch of its Siro wellness hotel brand, in the form of Siro One Za’abeel in Dubai, Kerzner International has revealed it plans to create a global chain of properties under the brand.

Speaking this weekend at the World Spa and Wellness Convention in London, Zoe Wall, vice president Siro and Wellness at Kerzner, said the company envisions opening at least 100 hotels, indicating that the Dubai property is already trading well and showing confidence in the freshly launched concept. Montenegro, Japan and Mexico are already on the cards.

Built around five biohacking pillars: fitness, nutrition, sleep, recovery and mindfulness, Siro aims to empower guests on both a mental and physical level.

Kerzner CEO, Philippe Zuber, says: “Siro merges science and innovation to create a space that not only positively blurs the lines of wellness and hospitality, but also brings together a community of like-minded individuals who want to enjoy the immediate benefits of fitness, while future-proofing their health.”

Facilities include four group exercise studios; mindfulness practices, holistic classes, IV therapy rooms, sound therapy, cryotherapy and treatments including physiotherapy and myofascial cupping.

The bedrooms are optimised for sleep, with thermo-regulating mattresses, a selection of recovery equipment and a minibar with healthy options such as kombucha, ginger shots and blueberries.

Speaking to HCM after her appointment in 2021, Wall spoke of Kerzner’s intention to weave wellness into every element of the Siro experience.

The yoga studio at Siro One Za’abeel in Dubai Credit: Kerzner International
Siro One Za’abeel has two towers, joined by a sky bridge Credit: Kerzner International
The sky bridge at Siro in Dubai Credit: Kerzner International
RELATED STORIES
Kerzner’s fitness-centric hotel brand Siro to debut inside towering Dubai development


Resort developer and operator Kerzner International has announced its new wellbeing- and fitness-centric hospitality brand Siro is launching in Dubai in Q4 of 2023.
FEATURE: Hospitality: Hotel fitness


Kerzner has entered the hotel fitness market with Siro, a concept which has Adam Peaty as its global ambassador
MORE NEWS
Circadian Trust invests in wellness to support its NHS partnerships
Operator Circadian Trust has launched a five-year growth drive designed to support health and wellbeing across South Gloucestershire, UK. The initiative will see a £2.4m investment in its five Active Lifestyle Centres.
US named world’s largest wellness economy, reaching US$1.8 trillion valuation
The Global Wellness Institute (GWI) has released new data on the US’ wellness economy, valuing it at US$1.8 trillion.
Galgorm Resort gears up to host UK Aufguss Championships next week
UK sauna enthusiasts will converge at Galgorm Resort in Northern Ireland next week for the highly anticipated second annual UK Aufguss Championships.
Remedy Place to launch two new social wellness clubs annually as part of rollout strategy
Remedy Place, a US-based social wellness club brand, is poised for steady expansion in the coming years, with plans to open two new clubs annually moving forward.
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The 16th edition of the esteemed international spa and hospitality industry event, Forum HOTel&SPA, is rapidly approaching, promising an immersive experience for attendees. [more...]

How technology can help drive growth for your spa business
It's safe to say that technology is transforming every sector, and the spa, wellness and beauty industries are no exception. [more...]
+ More featured suppliers  
COMPANY PROFILES
myndstream

Release the power of Music.

Enhance your treatment. Transform their experience. With the [more...]
+ More profiles  
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+ More catalogues  

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+ More directory  
DIARY

 

22-24 Apr 2024

UK Aufguss Championships

Galgorm Resort, York,
23-25 Apr 2024

ISPA Conference 2024

Phoenix Convention Center, Phoenix, United States
+ More diary  
 


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Tel: +44 (0)1462 431385

©Cybertrek 2024

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