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Gottlieb Duttweiler Institute releases research report: ‘Wellness 2030 – The New Techniques of Happiness’
26 Jan 2018 . BY Jane Kitchen
Wearable tech has been collecting data on everything from our heart rates to the calories we burn / Shutterstock/390624742
Wearable tech has been collecting data on everything from our heart rates to the calories we burn / Shutterstock/390624742
Zurich-based think tank Gottlieb Duttweiler Institute (GDI) has released a new report, 'Wellness 2030 – The New Techniques of Happiness', which takes an in-depth look at today’s happiness providers.

The report was presented at a press conference held in New York by its research partner, the Global Wellness Institute (GWI).

“We were thrilled to partner with Swiss think-tank, GDI, on their ‘Wellness 2030’ report,” said Susie Ellis, chair and CEO of the GWI.

“This research is crucial for analyzing how the global ‘Silicon Valley’ will shake up the wellness space and create entirely new players and concepts that look a whole lot different than what we traditionally mean by ‘wellness’”.

"'Wellness 2030' investigates how new technologies and techniques of self-optimisation will transform the wellness market over the next 12 years.

"For instance, if humans have constantly tried to discover the key to happiness (using every tool they had access to), digitalisation has expanded the technical range of these tools and offers up individual metrics for happiness.

"We're on a quest to decode happiness: from the surge in Silicon Valley biohackers to the rise of ‘data selfies’ that will capture and project information about our inner emotional lives."



The five technology trends that GDI presented that will shape the future wellness market are:

1. Humans and technology converge
Digitalisation will enable lifestyles with dramatically more options and will influence our habits, needs and desires. We are redefining ourselves: what does it mean to be human? We are seeing the rise of a new symbiosis between humans and technology.

2. Biohacking: the shortcut to wellbeing
Biohackers are a subculture driven by a pioneering spirit. They’re open to crossing disciplinary lines to make things possible; they want to liberate themselves from the limitations of nature, age and disease. Their credo: everyone is capable of developing their own self-healing and self-optimisation powers. Biohacking is already impacting the wellness industry today. For example, startup The Third Wave aims to improve wellbeing with the help of LSD micro-dosing.

3. Data selfies
Smartphones have made the self-portrait a dominant form of communication. In the future, metrics on our inner lives will be added to these images of our outward appearances. Wearable tech has been collecting data on everything from our heart rates to the calories we burn – and soon far more data on our emotions and happiness will be captured. This will offer radically new and transparent insights into our total wellbeing and will have huge implications for the health and wellness industries.

4. Wellness is social – make people happier and healthier together
In the 21st century, connecting with other people has taken on a new dimension: complex collaborations are now a part of our everyday lives. In the future, algorithms could take on the work of choosing the right partner or the perfect mindfulness coach. What’s more, artificial intelligence inside a new generation of smart assistants will increase the quality of the outcome.

5. Biofeedback replaces surveys and “likes”
The technology for measuring emotions has made great strides. Apps are already attempting to track behavioural patterns and emotions. Which apps does this person use most frequently? How long does she sleep? This panoply of smartphone data will increasingly offer up very precise indications of a user’s mental and physical health.


The GDI also looked at these trends’ implications for the future wellness industry and outlined them as follows:

The wellness industry will become an extension of the data economy
The wellness industry must get ready for a data-driven future. It needs to – and will – become an extension of the data economy, if it wants to decipher the needs and desires of its customers and create offers that match them.

Biohackers and Silicon Valley are the new pioneers of wellness
Biohackers are set to shake up some of the rules of play. The lucrative unicorns emerging from Silicon Valley are one indication that the code to human happiness may well be cracked there.

The wellness industry needs to embrace a hacker’s mindset
In the coming years, players in the wellness space will have to think beyond the classical understanding of wellness. The wellness industry will need the courage to experiment like a hacker.

In the era of customer ratings, consumer data management will become a key area of expertise
The culture of likes and dislikes will not bypass the purveyors of wellness. The ultimate judgment of quality will come in the form of customer ratings and, more importantly, that customer’s behaviour. In the long term, this means a shift from 'expert knowledge' to comprehensive consumer data management.

Blurring the boundaries between wellness and healthcare
In the future, the lines between wellness and traditional healthcare will become increasingly blurred. The closer the wellness industry moves towards healthcare, the more it enters a severely regulated market – with regulations unlikely to decline in the future. These regulations may well slow the pace of wellness innovation, but not stop it.
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PRODUCT NEWS
Gottlieb Duttweiler Institute releases research report: ‘Wellness 2030 – The New Techniques of Happiness’
26 Jan 2018 . BY Jane Kitchen
Wearable tech has been collecting data on everything from our heart rates to the calories we burn – and soon far more data on our emotions and happiness will be captured, the report suggests / Shutterstock/390624742
Zurich-based think tank Gottlieb Duttweiler Institute (GDI) has released a new report, 'Wellness 2030 – The New Techniques of Happiness', which takes an in-depth look at today’s happiness providers.

The report was presented at a press conference held in New York by its research partner, the Global Wellness Institute (GWI).

“We were thrilled to partner with Swiss think-tank, GDI, on their ‘Wellness 2030’ report,” said Susie Ellis, chair and CEO of the GWI.

“This research is crucial for analyzing how the global ‘Silicon Valley’ will shake up the wellness space and create entirely new players and concepts that look a whole lot different than what we traditionally mean by ‘wellness’”.

"'Wellness 2030' investigates how new technologies and techniques of self-optimisation will transform the wellness market over the next 12 years.

"For instance, if humans have constantly tried to discover the key to happiness (using every tool they had access to), digitalisation has expanded the technical range of these tools and offers up individual metrics for happiness.

"We're on a quest to decode happiness: from the surge in Silicon Valley biohackers to the rise of ‘data selfies’ that will capture and project information about our inner emotional lives."



The five technology trends that GDI presented that will shape the future wellness market are:

1. Humans and technology converge
Digitalisation will enable lifestyles with dramatically more options and will influence our habits, needs and desires. We are redefining ourselves: what does it mean to be human? We are seeing the rise of a new symbiosis between humans and technology.

2. Biohacking: the shortcut to wellbeing
Biohackers are a subculture driven by a pioneering spirit. They’re open to crossing disciplinary lines to make things possible; they want to liberate themselves from the limitations of nature, age and disease. Their credo: everyone is capable of developing their own self-healing and self-optimisation powers. Biohacking is already impacting the wellness industry today. For example, startup The Third Wave aims to improve wellbeing with the help of LSD micro-dosing.

3. Data selfies
Smartphones have made the self-portrait a dominant form of communication. In the future, metrics on our inner lives will be added to these images of our outward appearances. Wearable tech has been collecting data on everything from our heart rates to the calories we burn – and soon far more data on our emotions and happiness will be captured. This will offer radically new and transparent insights into our total wellbeing and will have huge implications for the health and wellness industries.

4. Wellness is social – make people happier and healthier together
In the 21st century, connecting with other people has taken on a new dimension: complex collaborations are now a part of our everyday lives. In the future, algorithms could take on the work of choosing the right partner or the perfect mindfulness coach. What’s more, artificial intelligence inside a new generation of smart assistants will increase the quality of the outcome.

5. Biofeedback replaces surveys and “likes”
The technology for measuring emotions has made great strides. Apps are already attempting to track behavioural patterns and emotions. Which apps does this person use most frequently? How long does she sleep? This panoply of smartphone data will increasingly offer up very precise indications of a user’s mental and physical health.


The GDI also looked at these trends’ implications for the future wellness industry and outlined them as follows:

The wellness industry will become an extension of the data economy
The wellness industry must get ready for a data-driven future. It needs to – and will – become an extension of the data economy, if it wants to decipher the needs and desires of its customers and create offers that match them.

Biohackers and Silicon Valley are the new pioneers of wellness
Biohackers are set to shake up some of the rules of play. The lucrative unicorns emerging from Silicon Valley are one indication that the code to human happiness may well be cracked there.

The wellness industry needs to embrace a hacker’s mindset
In the coming years, players in the wellness space will have to think beyond the classical understanding of wellness. The wellness industry will need the courage to experiment like a hacker.

In the era of customer ratings, consumer data management will become a key area of expertise
The culture of likes and dislikes will not bypass the purveyors of wellness. The ultimate judgment of quality will come in the form of customer ratings and, more importantly, that customer’s behaviour. In the long term, this means a shift from 'expert knowledge' to comprehensive consumer data management.

Blurring the boundaries between wellness and healthcare
In the future, the lines between wellness and traditional healthcare will become increasingly blurred. The closer the wellness industry moves towards healthcare, the more it enters a severely regulated market – with regulations unlikely to decline in the future. These regulations may well slow the pace of wellness innovation, but not stop it.
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Germaine de Capuccini launches Expert Lab cosmeceutical range
Spa and skincare brand Germaine de Capuccini has launched a chemical peel line exclusively for professional use.
Decléor launches new Vitamin Glow Cream enriched with citrus essential oils
Decléor has enhanced its Green Mandarin Glow range with a new face cream designed to strengthen, brighten and smooth the skin while combating oxidative stress.
Tara Well Bar launches to expand the guest wellness experience beyond spa walls
Tara Spa Therapy has introduced the Tara Well Bar, a mobile caddy that offers grab-and-go aromatherapy self-care products anywhere, anytime.
New cloud-based bookings and business management software launches for spas, health clubs and leisure facilities
A new cloud-based spa and leisure software has been launched to simplify and improve spa and leisure businesses’ operational efficiency.
Olay pioneers with new disability-friendly beauty product packaging
Skincare and beauty brand Olay’s North America branch is introducing the Easy Open Lid, a limited-edition prototype developed with and for people with disabilities.
Eminence Organics unveils new additions to its anti-ageing Marine Flower Peptide Collection
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Knesko Skin unveils the Amethyst Hydrate collection to refresh the skin and rebalance chakras
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Phytomer launches two new blue skincare solutions to nourish and hydrate
French marine skincare and spa brand Phytomer has unveiled the Sea Holistic Body Cream-to- Oil, inspired by Phytomer’s signature Sea Holistic massage.
Sustainability: Zero Waste by Urb’n Nature launches plastic-free biodegradable disposable spa underwear
Zero Waste by Urb'n Nature has upgraded its sustainable spa and hotel amenity collection with 100 per cent plastic-free, compostable disposable spa underwear.
Cariitti Oy refreshes its Aspectu heat and humidity display for sauna bathing
Finnish spa and wellness engineer company Cariitti Oy has developed Aspectu; a stylish heat and humidity meter that provides an LED-lit temperature display within sauna wall panels.
Sothys reveals plans to launch organic vegan skincare range and ritual inspired by nature in Southern France
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DIARY

 

29 Nov - 02 Dec 2021

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Gran Via Exhibition Centre, Barcelona, Spain
29 Nov - 03 Dec 2021

Beauty meetings - aesthetics & anti-aging

Online,
+ More diary  
 


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