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Gottlieb Duttweiler Institute releases research report: ‘Wellness 2030 – The New Techniques of Happiness’
26 Jan 2018 . BY Jane Kitchen
Wearable tech has been collecting data on everything from our heart rates to the calories we burn / Shutterstock/390624742
Wearable tech has been collecting data on everything from our heart rates to the calories we burn / Shutterstock/390624742
Zurich-based think tank Gottlieb Duttweiler Institute (GDI) has released a new report, 'Wellness 2030 – The New Techniques of Happiness', which takes an in-depth look at today’s happiness providers.

The report was presented at a press conference held in New York by its research partner, the Global Wellness Institute (GWI).

“We were thrilled to partner with Swiss think-tank, GDI, on their ‘Wellness 2030’ report,” said Susie Ellis, chair and CEO of the GWI.

“This research is crucial for analyzing how the global ‘Silicon Valley’ will shake up the wellness space and create entirely new players and concepts that look a whole lot different than what we traditionally mean by ‘wellness’”.

"'Wellness 2030' investigates how new technologies and techniques of self-optimisation will transform the wellness market over the next 12 years.

"For instance, if humans have constantly tried to discover the key to happiness (using every tool they had access to), digitalisation has expanded the technical range of these tools and offers up individual metrics for happiness.

"We're on a quest to decode happiness: from the surge in Silicon Valley biohackers to the rise of ‘data selfies’ that will capture and project information about our inner emotional lives."



The five technology trends that GDI presented that will shape the future wellness market are:

1. Humans and technology converge
Digitalisation will enable lifestyles with dramatically more options and will influence our habits, needs and desires. We are redefining ourselves: what does it mean to be human? We are seeing the rise of a new symbiosis between humans and technology.

2. Biohacking: the shortcut to wellbeing
Biohackers are a subculture driven by a pioneering spirit. They’re open to crossing disciplinary lines to make things possible; they want to liberate themselves from the limitations of nature, age and disease. Their credo: everyone is capable of developing their own self-healing and self-optimisation powers. Biohacking is already impacting the wellness industry today. For example, startup The Third Wave aims to improve wellbeing with the help of LSD micro-dosing.

3. Data selfies
Smartphones have made the self-portrait a dominant form of communication. In the future, metrics on our inner lives will be added to these images of our outward appearances. Wearable tech has been collecting data on everything from our heart rates to the calories we burn – and soon far more data on our emotions and happiness will be captured. This will offer radically new and transparent insights into our total wellbeing and will have huge implications for the health and wellness industries.

4. Wellness is social – make people happier and healthier together
In the 21st century, connecting with other people has taken on a new dimension: complex collaborations are now a part of our everyday lives. In the future, algorithms could take on the work of choosing the right partner or the perfect mindfulness coach. What’s more, artificial intelligence inside a new generation of smart assistants will increase the quality of the outcome.

5. Biofeedback replaces surveys and “likes”
The technology for measuring emotions has made great strides. Apps are already attempting to track behavioural patterns and emotions. Which apps does this person use most frequently? How long does she sleep? This panoply of smartphone data will increasingly offer up very precise indications of a user’s mental and physical health.


The GDI also looked at these trends’ implications for the future wellness industry and outlined them as follows:

The wellness industry will become an extension of the data economy
The wellness industry must get ready for a data-driven future. It needs to – and will – become an extension of the data economy, if it wants to decipher the needs and desires of its customers and create offers that match them.

Biohackers and Silicon Valley are the new pioneers of wellness
Biohackers are set to shake up some of the rules of play. The lucrative unicorns emerging from Silicon Valley are one indication that the code to human happiness may well be cracked there.

The wellness industry needs to embrace a hacker’s mindset
In the coming years, players in the wellness space will have to think beyond the classical understanding of wellness. The wellness industry will need the courage to experiment like a hacker.

In the era of customer ratings, consumer data management will become a key area of expertise
The culture of likes and dislikes will not bypass the purveyors of wellness. The ultimate judgment of quality will come in the form of customer ratings and, more importantly, that customer’s behaviour. In the long term, this means a shift from 'expert knowledge' to comprehensive consumer data management.

Blurring the boundaries between wellness and healthcare
In the future, the lines between wellness and traditional healthcare will become increasingly blurred. The closer the wellness industry moves towards healthcare, the more it enters a severely regulated market – with regulations unlikely to decline in the future. These regulations may well slow the pace of wellness innovation, but not stop it.
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PRODUCT NEWS
Gottlieb Duttweiler Institute releases research report: ‘Wellness 2030 – The New Techniques of Happiness’
26 Jan 2018 . BY Jane Kitchen
Wearable tech has been collecting data on everything from our heart rates to the calories we burn – and soon far more data on our emotions and happiness will be captured, the report suggests / Shutterstock/390624742
Zurich-based think tank Gottlieb Duttweiler Institute (GDI) has released a new report, 'Wellness 2030 – The New Techniques of Happiness', which takes an in-depth look at today’s happiness providers.

The report was presented at a press conference held in New York by its research partner, the Global Wellness Institute (GWI).

“We were thrilled to partner with Swiss think-tank, GDI, on their ‘Wellness 2030’ report,” said Susie Ellis, chair and CEO of the GWI.

“This research is crucial for analyzing how the global ‘Silicon Valley’ will shake up the wellness space and create entirely new players and concepts that look a whole lot different than what we traditionally mean by ‘wellness’”.

"'Wellness 2030' investigates how new technologies and techniques of self-optimisation will transform the wellness market over the next 12 years.

"For instance, if humans have constantly tried to discover the key to happiness (using every tool they had access to), digitalisation has expanded the technical range of these tools and offers up individual metrics for happiness.

"We're on a quest to decode happiness: from the surge in Silicon Valley biohackers to the rise of ‘data selfies’ that will capture and project information about our inner emotional lives."



The five technology trends that GDI presented that will shape the future wellness market are:

1. Humans and technology converge
Digitalisation will enable lifestyles with dramatically more options and will influence our habits, needs and desires. We are redefining ourselves: what does it mean to be human? We are seeing the rise of a new symbiosis between humans and technology.

2. Biohacking: the shortcut to wellbeing
Biohackers are a subculture driven by a pioneering spirit. They’re open to crossing disciplinary lines to make things possible; they want to liberate themselves from the limitations of nature, age and disease. Their credo: everyone is capable of developing their own self-healing and self-optimisation powers. Biohacking is already impacting the wellness industry today. For example, startup The Third Wave aims to improve wellbeing with the help of LSD micro-dosing.

3. Data selfies
Smartphones have made the self-portrait a dominant form of communication. In the future, metrics on our inner lives will be added to these images of our outward appearances. Wearable tech has been collecting data on everything from our heart rates to the calories we burn – and soon far more data on our emotions and happiness will be captured. This will offer radically new and transparent insights into our total wellbeing and will have huge implications for the health and wellness industries.

4. Wellness is social – make people happier and healthier together
In the 21st century, connecting with other people has taken on a new dimension: complex collaborations are now a part of our everyday lives. In the future, algorithms could take on the work of choosing the right partner or the perfect mindfulness coach. What’s more, artificial intelligence inside a new generation of smart assistants will increase the quality of the outcome.

5. Biofeedback replaces surveys and “likes”
The technology for measuring emotions has made great strides. Apps are already attempting to track behavioural patterns and emotions. Which apps does this person use most frequently? How long does she sleep? This panoply of smartphone data will increasingly offer up very precise indications of a user’s mental and physical health.


The GDI also looked at these trends’ implications for the future wellness industry and outlined them as follows:

The wellness industry will become an extension of the data economy
The wellness industry must get ready for a data-driven future. It needs to – and will – become an extension of the data economy, if it wants to decipher the needs and desires of its customers and create offers that match them.

Biohackers and Silicon Valley are the new pioneers of wellness
Biohackers are set to shake up some of the rules of play. The lucrative unicorns emerging from Silicon Valley are one indication that the code to human happiness may well be cracked there.

The wellness industry needs to embrace a hacker’s mindset
In the coming years, players in the wellness space will have to think beyond the classical understanding of wellness. The wellness industry will need the courage to experiment like a hacker.

In the era of customer ratings, consumer data management will become a key area of expertise
The culture of likes and dislikes will not bypass the purveyors of wellness. The ultimate judgment of quality will come in the form of customer ratings and, more importantly, that customer’s behaviour. In the long term, this means a shift from 'expert knowledge' to comprehensive consumer data management.

Blurring the boundaries between wellness and healthcare
In the future, the lines between wellness and traditional healthcare will become increasingly blurred. The closer the wellness industry moves towards healthcare, the more it enters a severely regulated market – with regulations unlikely to decline in the future. These regulations may well slow the pace of wellness innovation, but not stop it.
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Valmont unveils V-FIRM range and spa ritual to restore skin’s firmness
Swiss spa and beauty brand Valmont has introduced the V-FIRM skincare collection and an all- new spa treatment.
Phytomer revamps Expert Youth Cream with all-new formula, packaging and fragrance
Expert Youth Wrinkle-Plumping Cream is the latest innovation to be unveiled by marine skincare and spa brand Phytomer.
Veronique Gabai taps neuroscientific research to create mood-enhancing Aroma collection
Veronique Gabai has launched the Aroma luxury perfume therapy collection to improve wellbeing.
Devin Consulting promotes Colin Dougall to managing director
Devin Consulting, one of the UK’s largest independent pool and spa engineering consultancies, has appointed Colin Dougall as managing director.
Daniel Thwaites and Temple Spa strike up new partnership
UK hotel collection Daniel Thwaites has refreshed spa menus at select properties thanks to a new partnership with Temple Spa.
Essence nose rings make aromatherapy available anytime, anywhere, says Michael DeLeeuw
Essence has introduced a nasal diffuser product to the spa, hospitality and healthcare markets designed to enhance wellbeing in a variety of settings.
Therabody introduces its first facial health device, the TheraFace PRO
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G.M.Collin develops Nutritive Cream to quench dry skin
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Clarins conducts major rebrand of myBlend range and plans to open dedicated myBlend spa in Paris
Clarins has rebooted its personalised skincare range – called myBlend – with new products, spa treatments and technology, after it launched in its first guise in 2007.
Gharieni launches RLX Aurasens Experience Lounger to engage the senses
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Seed To Skin launches Fermen’tonic to balance skin microbiota
Ethnobotanical skincare and spa brand Seed To Skin has unveiled Fermen’tonic; a new multipurpose fermented toner.
Comfort Zone reformulates its sunscreens to prevent them from damaging the oceans
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DIARY

 

12-13 Sep 2022

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Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
12-14 Sep 2022

Spa Life Ireland

Galgorm Spa & Golf Resort , Ballymena, Ireland
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©Cybertrek 2022

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