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PRODUCT NEWS
Beauty Backed Trust launches with a mission to support industry reopening and longterm recovery
29 Mar 2021 . BY Megan Whitby
The new trust is backed by a host of experts from across all aspects of the UK beauty sector / Shutterstock/Studio Romantic
In August 2020, industry figure and influencer Caroline Hirons launched Beauty Backed to support independent UK businesses and entrepreneurs within the beauty industry impacted by the pandemic.

The campaign has since raised over £600,000 (US$830,200, €704,000) for distribution by the Hair & Beauty Charity and has recently evolved into The Beauty Backed Trust.

With beauty contributing over £28bn (US$36bn, €30.5bn) annually to the British economy, the trust's newly-appointed team of trustees, including Hirons, are passionately advocating that beauty is a valuable industry that’s all too often overlooked.

As the beauty industry in England, Scotland, Wales and Northern Ireland prepares to get back to work throughout April, the trust has launched into action with a Back to Work campaign to support those in need of vital supplies and support to get going.

It's inviting industry professionals in need of stock, PPE, tools and kits to contact them via this
confidential form and asking any businesses interested in helping donate supplies to please email [email protected].

As part of the campaign, the organisation is also hosting a two-day Back to Work Bootcamp on 29 and 30 March, featuring insight and discussion from industry experts to guide and support professionals as the industry reopens.

The trustees
The Beauty Backed Trust's trustees include:
– Alexandra Forbes, group director for Caroline Hirons Limited and Skin Rocks
– Caroline Hirons, founder, influencer, advanced aesthetician and best-selling author
– Dija Ayodele, aesthetician and founder of Black Skin Directory
– Lesley Blair, chair and CEO of BABTAC
– Lisa Potter-Dixon, makeup artist and best-selling author

“Over the last year, we’ve witnessed much of our industry struggle to stay open and viable,” they announced on Instagram.

“We see ourselves in our colleagues and as past and present beauty business owners, we understand the hardships COVID-19 has created alongside the repeated delays in reopening our sector and lack of individual sectoral support funding.

“We’re truly passionate about the beauty industry and our initial goal is to support as many beauty professionals as possible to get back to work.”

The trustees are supported by a wider team of powerhouse industry leaders, spanning all areas of beauty. See below for a comprehensive list of members.

“I wanted to support the industry through education, financial aid and more,” Hirons explained, “I’m excited by the endless possibilities and cannot wait to see what we can achieve through Beauty Backed.”

The trust has announced that its long-term goal is to progress into a registered charity.

The Beauty Backed Trust team
Adeola Gboyega, makeup artist and beauty expert
Alexia Inge, co-founder of Cult Beauty
Amanda Bell, makeup artist and educator
Andy Millward, facialist and aesthetician
Anita Bhagwandas, beauty journalist and broadcaster
Ateh Jewel, beauty journalist and broadcaster
Debbie Thomas, advanced facialist and founder of D.Thomas Clinic
Emily Ewart Parks, co-founder and chief eco-system officer at Secret Spa
Errol Douglas MBE, hair stylist
Hannah Martin, makeup artist
Jacqueline Kusamotu, co-founder and CEO of Candour Beauty
Jules Von Hep, celebrity tanning expert and founder of The Isle of Paradise
Kirsty MacCormick, spa consultant at The Spa Consultancy
Kirsty McCall, hair and makeup artist, founder of WHMUA
Marc Elrick, CEO and founder of Future Beauty Labs
Melanie Smith, creative master colourist at Josh Wood Colour
Millie Kendall MBE, co-founder and CEO of The British Beauty Council
Sonia Haria, beauty director at The Telegraph
Tinu Bello, CEO and founder of Colour Riot Nails
Vanita Parti, CEO and founder at Blink Brow Bar

Throughout 2021, Hirons will sit as chair of the trust and Marc Elrick as vice-chair.
If you would like to get each issue of Spa Business and Spa Business insider magazines sent direct to you for FREE, plus the weekly Spa Business and Spa Business insider ezines, sign up now!
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News   Products   Magazine
PRODUCT NEWS
Beauty Backed Trust launches with a mission to support industry reopening and longterm recovery
29 Mar 2021 . BY Megan Whitby
The new trust is backed by a host of experts from across all aspects of the UK beauty sector / Shutterstock/Studio Romantic
In August 2020, industry figure and influencer Caroline Hirons launched Beauty Backed to support independent UK businesses and entrepreneurs within the beauty industry impacted by the pandemic.

The campaign has since raised over £600,000 (US$830,200, €704,000) for distribution by the Hair & Beauty Charity and has recently evolved into The Beauty Backed Trust.

With beauty contributing over £28bn (US$36bn, €30.5bn) annually to the British economy, the trust's newly-appointed team of trustees, including Hirons, are passionately advocating that beauty is a valuable industry that’s all too often overlooked.

As the beauty industry in England, Scotland, Wales and Northern Ireland prepares to get back to work throughout April, the trust has launched into action with a Back to Work campaign to support those in need of vital supplies and support to get going.

It's inviting industry professionals in need of stock, PPE, tools and kits to contact them via this
confidential form and asking any businesses interested in helping donate supplies to please email [email protected].

As part of the campaign, the organisation is also hosting a two-day Back to Work Bootcamp on 29 and 30 March, featuring insight and discussion from industry experts to guide and support professionals as the industry reopens.

The trustees
The Beauty Backed Trust's trustees include:
– Alexandra Forbes, group director for Caroline Hirons Limited and Skin Rocks
– Caroline Hirons, founder, influencer, advanced aesthetician and best-selling author
– Dija Ayodele, aesthetician and founder of Black Skin Directory
– Lesley Blair, chair and CEO of BABTAC
– Lisa Potter-Dixon, makeup artist and best-selling author

“Over the last year, we’ve witnessed much of our industry struggle to stay open and viable,” they announced on Instagram.

“We see ourselves in our colleagues and as past and present beauty business owners, we understand the hardships COVID-19 has created alongside the repeated delays in reopening our sector and lack of individual sectoral support funding.

“We’re truly passionate about the beauty industry and our initial goal is to support as many beauty professionals as possible to get back to work.”

The trustees are supported by a wider team of powerhouse industry leaders, spanning all areas of beauty. See below for a comprehensive list of members.

“I wanted to support the industry through education, financial aid and more,” Hirons explained, “I’m excited by the endless possibilities and cannot wait to see what we can achieve through Beauty Backed.”

The trust has announced that its long-term goal is to progress into a registered charity.

The Beauty Backed Trust team
Adeola Gboyega, makeup artist and beauty expert
Alexia Inge, co-founder of Cult Beauty
Amanda Bell, makeup artist and educator
Andy Millward, facialist and aesthetician
Anita Bhagwandas, beauty journalist and broadcaster
Ateh Jewel, beauty journalist and broadcaster
Debbie Thomas, advanced facialist and founder of D.Thomas Clinic
Emily Ewart Parks, co-founder and chief eco-system officer at Secret Spa
Errol Douglas MBE, hair stylist
Hannah Martin, makeup artist
Jacqueline Kusamotu, co-founder and CEO of Candour Beauty
Jules Von Hep, celebrity tanning expert and founder of The Isle of Paradise
Kirsty MacCormick, spa consultant at The Spa Consultancy
Kirsty McCall, hair and makeup artist, founder of WHMUA
Marc Elrick, CEO and founder of Future Beauty Labs
Melanie Smith, creative master colourist at Josh Wood Colour
Millie Kendall MBE, co-founder and CEO of The British Beauty Council
Sonia Haria, beauty director at The Telegraph
Tinu Bello, CEO and founder of Colour Riot Nails
Vanita Parti, CEO and founder at Blink Brow Bar

Throughout 2021, Hirons will sit as chair of the trust and Marc Elrick as vice-chair.
If you would like to get each issue of Spa Business and Spa Business insider magazines sent direct to you for FREE, plus the weekly Spa Business and Spa Business insider ezines, sign up now!
PRODUCT NEWS
Elemental Herbology introduces luxury travel and wellbeing kit
Natural skincare and bodycare brand Elemental Herbology has launched a limited-edition beauty and wellbeing kit, featuring a curated selection of its new and best-selling body, haircare and skincare products.
Sommerhuber unveils elegant ceramic lounger that envelopes users in soothing heat
Ceramics manufacturer Sommerhuber has created a new heated lounger finished with a stylish, smooth and organic aesthetic.
ISPA’s 2021 Stronger Together Summit will inform and inspire the global spa industry
From 10-14 May, join ISPA members for the Stronger Together Summit, a one-of-a-kind virtual event for spa and resource partner leaders.
Yon-Ka introduces quartz facial sculpting crystal inspired by TCM meridian therapy
Yon-Ka has launched its first facial tool, made from the quartzite rock green aventurine and inspired by ancient Chinese meridian therapy.
Seed to Skin’s new honey face-mask draws inspiration from Maori healing traditions
Luxury ethnobotanical skincare and spa brand Seed to Skin has unveiled a new face mask containing more than 55 per cent manuka honey – an ingredient traditionally tapped by the New Zealand Maori people for its powerful healing properties.
Sacred Nature by Comfort Zone, dedicated to regenerating skin and planet
April marks the launch of Earth Month, an initiative close to spa skincare specialist Comfort Zone’s heart, due to its deep-rooted commitment to helping regenerate the planet.
Tech-based personalisation is the new luxury, says Frank Pitsikalis
Despite technology being critical to business success, the hospitality industry has always been a reluctant adopter, perceiving technology as a hindrance to offering a personalised experience.
Step into the world of HydraFacial for unparalleled skin health results
So, you’ve heard of HydraFacial, but what is it? One 30-minute treatment, three powerful steps and a guaranteed opportunity to achieve some of the best skin results you’ll ever experience.
Zenoti partners with Sutherland Global to provide 24/7 support to over 12,000 beauty and wellness businesses
Cloud-based spa and salon software supplier Zenoti has partnered with digital transformation services company Sutherland Global, enabling its 12,000 global customers to resolve support needs within minutes.
Cutitronics and ishga partnership ushers in new era of digital skincare in spas
Scottish skincare specialists Cutitronics and ishga have joined forces to introduce new skincare technology into UK spas.
HydraFacial appoints Zoe Graham EMEA corporate account manager
Advanced aesthetic technology company HydraFacial has announced Zoe Graham will join its team as corporate account manager for the EMEA region.
Davines Group celebrates International Day of Happiness with launch of new World Happiness Report
Davines Group has long been participating in the global conversation on individual and collective wellbeing and happiness.
+ More products   
 
COMPANY PROFILES
Robert D. Henry Architects + Interiors

Through architecture and interior design, our goal is to enhance health and wellbeing by utilising b [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

Pendex | Workout
Personalised workouts delivered. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

13-20 Apr 2021

Beauty meetings - for professional beauty

Online,
18-19 Apr 2021

Natural Beauty & Spa Show

ExCeL, London, United Kingdom
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2021

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