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NEWS
Beauty industry launches support campaign as government delays restarting close-contact services
POSTED 04 Aug 2020 . BY Megan Whitby
The beauty industry has hit back after the announcement, as the government has extended the close-contact service industry’s nearly five-month hiatus Credit: CarolineHirons.com

Credit: CarolineHirons.com
The industry contributes over £28bn to the economy annually and the way it has been so mercilessly let down will not stand
– Caroline Hirons
The UK government has postponed the reopening of saunas, steamrooms and the recommencement of close-contact services, including facials, until 15 August at the earliest.

The Department for Business, Energy and Industrial Strategy made the announcement due to infection numbers creeping up, saying it decided to ‘tighten some measures in order to keep the virus under control’.

The rollback means spas should continue to operate temporary treatment menus which exclude treatments in the highest risk zone around the nose and mouth. Indoor and outdoor pools, spa pools and gyms are still allowed remain open.

The beauty industry has hit back after the announcement, as the government has extended the close-contact service industry’s nearly five-month hiatus.

In response, industry figure and influencer, Caroline Hirons, has spearheaded a campaign – called Beauty Backed – to raise funds and drive awareness about the independent businesses and entrepreneurs in the industry that are suffering financially while not being able to operate under current government guidelines.

Hirons launched the initiative after hearing stories about members of the industry who’ve been financially crippled by lockdown, haven't been able to work and need financial support.

With support from The British Beauty Council and BABTAC, the initiative for the UK and Wales has kicked off with a petition, social media campaign and fundraiser.

All donations are being distributed to the Hair and Beauty Charity which will distribute funds to individuals and businesses who apply for help to stay afloat while restrictions are still in place.

“The industry contributes over £28 bn to the economy annually and the way it has been so mercilessly let down will not stand,” she said.

“With the support of industry experts and influencers, Beauty Backed is raising money, support and awareness for the therapists, clinics, aestheticians, and makeup artists unable to work due to the government’s lack of support and understanding of the power, loyalty and expertise in our industry.

“The aim is to get beauty up and working again,” concluded Hirons.
RELATED STORIES
  British Beauty Council urging Government to provide industry lifelines to ‘minimise already-extensive damage’


A collection of industry organisations, including The British Beauty Council, are working closely with the UK Government to present proposals for a package of industry-saving measures.
  Beauty Backed Trust launches with a mission to support industry reopening and longterm recovery


In August 2020, industry figure and influencer Caroline Hirons launched the Beauty Backed fundraising initiative to support independent UK businesses and entrepreneurs within the beauty industry impacted by the pandemic.
  Therapists must wear visor and face mask for all close-contact treatments, says new government guidance


Close-contact services, including facials, can recommence in England as of Saturday 15 August, following a statement from the UK government.
  Jubilation as spas set to reopen in England and Scotland following gruelling lobbying campaign


England and Scotland have become the most recent countries to announce their spas will reopen, following a hard-fought campaign by industry associations, operators and the media.
MORE NEWS
Connection, creativity and nature inspire Arizona’s upcoming desert wellness sanctuary Align
A new nature-inspired wellness destination called Align is coming to Tucson, spearheaded by brothers and local hospitality entrepreneurs Mark and Eric Erman.
The Well names Zeev Sharon chief development officer and announces plans for Swiss debut
Modern US wellness brand The Well has promoted Zeev Sharon, formerly VP of real estate, to chief development officer.
QC New York to unveil 15,000sq ft multimillion-dollar expansion in July
QC New York, a luxury Italian day spa on Governors Island, will expand its offering this July by adding an extra 15,000sq ft of space. This new area will feature sensory saunas, waterfalls, a salt room, an ice room, a lavender room, a 142-seat bistro and a waterbed relaxation room.
Wellness real estate market booming – forecast to reach $913bn by 2028, reports GWI
The Global Wellness Institute (GWI) has released promising new research on the wellness real estate market at its third-annual Wellness Real Estate & Communities Symposium in Manhattan.
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DIARY

 

23-24 May 2024

European Health Prevention Day

Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
30-30 May 2024

Forum HOTel&SPA

Four Seasons Hotel George V, Paris, France
+ More diary  
 
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NEWS
Beauty industry launches support campaign as government delays restarting close-contact services
POSTED 04 Aug 2020 . BY Megan Whitby
The beauty industry has hit back after the announcement, as the government has extended the close-contact service industry’s nearly five-month hiatus Credit: CarolineHirons.com
Credit: CarolineHirons.com
The industry contributes over £28bn to the economy annually and the way it has been so mercilessly let down will not stand
– Caroline Hirons
The UK government has postponed the reopening of saunas, steamrooms and the recommencement of close-contact services, including facials, until 15 August at the earliest.

The Department for Business, Energy and Industrial Strategy made the announcement due to infection numbers creeping up, saying it decided to ‘tighten some measures in order to keep the virus under control’.

The rollback means spas should continue to operate temporary treatment menus which exclude treatments in the highest risk zone around the nose and mouth. Indoor and outdoor pools, spa pools and gyms are still allowed remain open.

The beauty industry has hit back after the announcement, as the government has extended the close-contact service industry’s nearly five-month hiatus.

In response, industry figure and influencer, Caroline Hirons, has spearheaded a campaign – called Beauty Backed – to raise funds and drive awareness about the independent businesses and entrepreneurs in the industry that are suffering financially while not being able to operate under current government guidelines.

Hirons launched the initiative after hearing stories about members of the industry who’ve been financially crippled by lockdown, haven't been able to work and need financial support.

With support from The British Beauty Council and BABTAC, the initiative for the UK and Wales has kicked off with a petition, social media campaign and fundraiser.

All donations are being distributed to the Hair and Beauty Charity which will distribute funds to individuals and businesses who apply for help to stay afloat while restrictions are still in place.

“The industry contributes over £28 bn to the economy annually and the way it has been so mercilessly let down will not stand,” she said.

“With the support of industry experts and influencers, Beauty Backed is raising money, support and awareness for the therapists, clinics, aestheticians, and makeup artists unable to work due to the government’s lack of support and understanding of the power, loyalty and expertise in our industry.

“The aim is to get beauty up and working again,” concluded Hirons.
RELATED STORIES
British Beauty Council urging Government to provide industry lifelines to ‘minimise already-extensive damage’


A collection of industry organisations, including The British Beauty Council, are working closely with the UK Government to present proposals for a package of industry-saving measures.
Beauty Backed Trust launches with a mission to support industry reopening and longterm recovery


In August 2020, industry figure and influencer Caroline Hirons launched the Beauty Backed fundraising initiative to support independent UK businesses and entrepreneurs within the beauty industry impacted by the pandemic.
Therapists must wear visor and face mask for all close-contact treatments, says new government guidance


Close-contact services, including facials, can recommence in England as of Saturday 15 August, following a statement from the UK government.
Jubilation as spas set to reopen in England and Scotland following gruelling lobbying campaign


England and Scotland have become the most recent countries to announce their spas will reopen, following a hard-fought campaign by industry associations, operators and the media.
MORE NEWS
Connection, creativity and nature inspire Arizona’s upcoming desert wellness sanctuary Align
A new nature-inspired wellness destination called Align is coming to Tucson, spearheaded by brothers and local hospitality entrepreneurs Mark and Eric Erman.
The Well names Zeev Sharon chief development officer and announces plans for Swiss debut
Modern US wellness brand The Well has promoted Zeev Sharon, formerly VP of real estate, to chief development officer.
QC New York to unveil 15,000sq ft multimillion-dollar expansion in July
QC New York, a luxury Italian day spa on Governors Island, will expand its offering this July by adding an extra 15,000sq ft of space. This new area will feature sensory saunas, waterfalls, a salt room, an ice room, a lavender room, a 142-seat bistro and a waterbed relaxation room.
Wellness real estate market booming – forecast to reach $913bn by 2028, reports GWI
The Global Wellness Institute (GWI) has released promising new research on the wellness real estate market at its third-annual Wellness Real Estate & Communities Symposium in Manhattan.
Banyan Group appoints Paul Hawco to spearhead wellness strategy
Paul Hawco, a seasoned figure in the international wellness industry, has assumed the role of executive director – integrated wellbeing at independent, hospitality group Banyan Group.
Ritz-Carlton Reynolds, Lake Oconee, unveils new-look lakeside destination spa
The Ritz-Carlton Reynolds, Lake Oconee in the southeastern US state of Georgia is celebrating a new milestone after unveiling its newly renovated 27,000sq ft destination spa.
+ More news   
 
FEATURED SUPPLIERS

The sound of success: three ways music can boost spa revenue according to Myndstream’s Freddie Moross
At Myndstream, we understand the power of music elevates the spa experience. But did you know it can also be a powerful revenue generator? [more...]

Book4Time unveils enhanced day and resort pass functionality
With an increasing number of luxury hotels and resorts offering day and resort passes to drive staycation business, Book4Time, a leader in innovative spa and wellness solutions, is thrilled to announce the launch of Day & Resort Passes on its award-winning platform. [more...]
+ More featured suppliers  
COMPANY PROFILES
Matrix Fitness

Matrix Fitness, one of the world’s leading commercial fitness brands, is a division of Johnson Hea [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-24 May 2024

European Health Prevention Day

Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
30-30 May 2024

Forum HOTel&SPA

Four Seasons Hotel George V, Paris, France
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS