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NEWS
Beauty industry launches support campaign as government delays restarting close-contact services
POSTED 04 Aug 2020 . BY Megan Whitby
The beauty industry has hit back after the announcement, as the government has extended the close-contact service industry’s nearly five-month hiatus Credit: CarolineHirons.com
The industry contributes over £28bn to the economy annually and the way it has been so mercilessly let down will not stand
– Caroline Hirons
The UK government has postponed the reopening of saunas, steamrooms and the recommencement of close-contact services, including facials, until 15 August at the earliest.

The Department for Business, Energy and Industrial Strategy made the announcement due to infection numbers creeping up, saying it decided to ‘tighten some measures in order to keep the virus under control’.

The rollback means spas should continue to operate temporary treatment menus which exclude treatments in the highest risk zone around the nose and mouth. Indoor and outdoor pools, spa pools and gyms are still allowed remain open.

The beauty industry has hit back after the announcement, as the government has extended the close-contact service industry’s nearly five-month hiatus.

In response, industry figure and influencer, Caroline Hirons, has spearheaded a campaign – called Beauty Backed – to raise funds and drive awareness about the independent businesses and entrepreneurs in the industry that are suffering financially while not being able to operate under current government guidelines.

Hirons launched the initiative after hearing stories about members of the industry who’ve been financially crippled by lockdown, haven't been able to work and need financial support.

With support from The British Beauty Council and BABTAC, the initiative for the UK and Wales has kicked off with a petition, social media campaign and fundraiser.

All donations are being distributed to the Hair and Beauty Charity which will distribute funds to individuals and businesses who apply for help to stay afloat while restrictions are still in place.

“The industry contributes over £28 bn to the economy annually and the way it has been so mercilessly let down will not stand,” she said.

“With the support of industry experts and influencers, Beauty Backed is raising money, support and awareness for the therapists, clinics, aestheticians, and makeup artists unable to work due to the government’s lack of support and understanding of the power, loyalty and expertise in our industry.

“The aim is to get beauty up and working again,” concluded Hirons.
Sign up here to get the Spa Business and Spa Business insider weekly ezines and every issue of Spa Business and Spa Business insider magazines free on digital.
RELATED STORIES
British Beauty Council urging Government to provide industry lifelines to ‘minimise already-extensive damage’


A collection of industry organisations, including The British Beauty Council, are working closely with the UK Government to present proposals for a package of industry-saving measures.
Beauty Backed Trust launches with a mission to support industry reopening and longterm recovery


In August 2020, industry figure and influencer Caroline Hirons launched the Beauty Backed fundraising initiative to support independent UK businesses and entrepreneurs within the beauty industry impacted by the pandemic.
Therapists must wear visor and face mask for all close-contact treatments, says new government guidance


Close-contact services, including facials, can recommence in England as of Saturday 15 August, following a statement from the UK government.
Jubilation as spas set to reopen in England and Scotland following gruelling lobbying campaign


England and Scotland have become the most recent countries to announce their spas will reopen, following a hard-fought campaign by industry associations, operators and the media.
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NEWS
Beauty industry launches support campaign as government delays restarting close-contact services
POSTED 04 Aug 2020 . BY Megan Whitby
The beauty industry has hit back after the announcement, as the government has extended the close-contact service industry’s nearly five-month hiatus Credit: CarolineHirons.com
The industry contributes over £28bn to the economy annually and the way it has been so mercilessly let down will not stand
– Caroline Hirons
The UK government has postponed the reopening of saunas, steamrooms and the recommencement of close-contact services, including facials, until 15 August at the earliest.

The Department for Business, Energy and Industrial Strategy made the announcement due to infection numbers creeping up, saying it decided to ‘tighten some measures in order to keep the virus under control’.

The rollback means spas should continue to operate temporary treatment menus which exclude treatments in the highest risk zone around the nose and mouth. Indoor and outdoor pools, spa pools and gyms are still allowed remain open.

The beauty industry has hit back after the announcement, as the government has extended the close-contact service industry’s nearly five-month hiatus.

In response, industry figure and influencer, Caroline Hirons, has spearheaded a campaign – called Beauty Backed – to raise funds and drive awareness about the independent businesses and entrepreneurs in the industry that are suffering financially while not being able to operate under current government guidelines.

Hirons launched the initiative after hearing stories about members of the industry who’ve been financially crippled by lockdown, haven't been able to work and need financial support.

With support from The British Beauty Council and BABTAC, the initiative for the UK and Wales has kicked off with a petition, social media campaign and fundraiser.

All donations are being distributed to the Hair and Beauty Charity which will distribute funds to individuals and businesses who apply for help to stay afloat while restrictions are still in place.

“The industry contributes over £28 bn to the economy annually and the way it has been so mercilessly let down will not stand,” she said.

“With the support of industry experts and influencers, Beauty Backed is raising money, support and awareness for the therapists, clinics, aestheticians, and makeup artists unable to work due to the government’s lack of support and understanding of the power, loyalty and expertise in our industry.

“The aim is to get beauty up and working again,” concluded Hirons.
Sign up here to get the Spa Business and Spa Business insider weekly ezines and every issue of Spa Business and Spa Business insider magazines free on digital.
RELATED STORIES
British Beauty Council urging Government to provide industry lifelines to ‘minimise already-extensive damage’


A collection of industry organisations, including The British Beauty Council, are working closely with the UK Government to present proposals for a package of industry-saving measures.
Beauty Backed Trust launches with a mission to support industry reopening and longterm recovery


In August 2020, industry figure and influencer Caroline Hirons launched the Beauty Backed fundraising initiative to support independent UK businesses and entrepreneurs within the beauty industry impacted by the pandemic.
Therapists must wear visor and face mask for all close-contact treatments, says new government guidance


Close-contact services, including facials, can recommence in England as of Saturday 15 August, following a statement from the UK government.
Jubilation as spas set to reopen in England and Scotland following gruelling lobbying campaign


England and Scotland have become the most recent countries to announce their spas will reopen, following a hard-fought campaign by industry associations, operators and the media.
MORE NEWS
First glimpses of new coastal retreat inspired by Scotland’s wildlife and heritage
The Isle of Mull Hotel & Spa, part of Crerar Hotels, will reveal its all-new wellness facility called the Driftwood Spa on 5 July 2021.
Social enterprise salon launches to support young people interested in a future in beauty industry
Scotland’s capital city of Edinburgh has welcomed its second hair and beauty salon operating as a social enterprise – named Brave, Strong, Beautiful (BSB).
G7 Summit to be hosted at sustainable beachfront spa hotel in Cornwall
Eco-hotel and beachfront spa resort Carbis Bay Estate and Hotel in Cornwall, UK, will host leaders from Canada, France, Germany, Italy, Japan, the UK and the US for the 2021 G7 Summit from 11 – 13 June.
Guerlain launches first spa in Israel with design inspired by Jerusalem’s architectural heritage
Premium skincare, makeup and fragrance brand Guerlain has opened an elegant new spa at the Waldorf Astoria Jerusalem.
Phytomer unveils second urban spa location in Paris
After an 18 month overhaul costing €500k (£431,100, US$609,200), marine skincare brand Phytomer has opened the doors of its second Parisian spa location.
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FEATURED SUPPLIERS

Iyashi Dôme sets industry standard for touchless infrared sauna technology
Iyashi Dôme has been an industry pioneer for 20 years and is responsible for creating the authentic Japanese long infrared sauna. [more...]

The future of programming: CzechTourism to unveil new Long Covid recovery packages and treatments
CzechTourism and the Czech Spa Association is preparing to showcase new post-Covid treatment packages from the best spas across the Czech Republic in its upcoming virtual medical conference. [more...]
+ More featured suppliers  
COMPANY PROFILES
ResortSuite

Serving luxury leisure & wellness properties globally, ResortSuite provides a unique integration tha [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

Sommerhuber GmbH - Ceramic heated LOUNGER ONE PLUS - ultimate relaxation
Lounger One Plus is characterized by an organic aesthetic, delicate contours and an ideal lying comfort. Comfortable ergonomically shaped Heat Storing Ceramics nestle the skin and provide for perfect relaxation – touchless enjoyment meeting the highest hygiene standards. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

13-14 Jun 2021

2021 FHT Virtual Conference

Online,
20-21 Jun 2021

International Esthetics, Cosmetics & Spa Conference

Las Vegas Convention Center, Las Vegas, United States
+ More diary  
 


ADVERTISE . CONTACT US

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Tel: +44 (0)1462 431385

©Cybertrek 2021

ABOUT LEISURE MEDIA
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