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NEWS
Beauty industry launches support campaign as government delays restarting close-contact services
POSTED 04 Aug 2020 . BY Megan Whitby
The beauty industry has hit back after the announcement, as the government has extended the close-contact service industry’s nearly five-month hiatus Credit: CarolineHirons.com
The industry contributes over £28bn to the economy annually and the way it has been so mercilessly let down will not stand
– Caroline Hirons
The UK government has postponed the reopening of saunas, steamrooms and the recommencement of close-contact services, including facials, until 15 August at the earliest.

The Department for Business, Energy and Industrial Strategy made the announcement due to infection numbers creeping up, saying it decided to ‘tighten some measures in order to keep the virus under control’.

The rollback means spas should continue to operate temporary treatment menus which exclude treatments in the highest risk zone around the nose and mouth. Indoor and outdoor pools, spa pools and gyms are still allowed remain open.

The beauty industry has hit back after the announcement, as the government has extended the close-contact service industry’s nearly five-month hiatus.

In response, industry figure and influencer, Caroline Hirons, has spearheaded a campaign – called Beauty Backed – to raise funds and drive awareness about the independent businesses and entrepreneurs in the industry that are suffering financially while not being able to operate under current government guidelines.

Hirons launched the initiative after hearing stories about members of the industry who’ve been financially crippled by lockdown, haven't been able to work and need financial support.

With support from The British Beauty Council and BABTAC, the initiative for the UK and Wales has kicked off with a petition, social media campaign and fundraiser.

All donations are being distributed to the Hair and Beauty Charity which will distribute funds to individuals and businesses who apply for help to stay afloat while restrictions are still in place.

“The industry contributes over £28 bn to the economy annually and the way it has been so mercilessly let down will not stand,” she said.

“With the support of industry experts and influencers, Beauty Backed is raising money, support and awareness for the therapists, clinics, aestheticians, and makeup artists unable to work due to the government’s lack of support and understanding of the power, loyalty and expertise in our industry.

“The aim is to get beauty up and working again,” concluded Hirons.
Sign up here to get the Spa Business and Spa Business insider weekly ezines and every issue of Spa Business and Spa Business insider magazines free on digital.
RELATED STORIES
British Beauty Council urging Government to provide industry lifelines to ‘minimise already-extensive damage’


A collection of industry organisations, including The British Beauty Council, are working closely with the UK Government to present proposals for a package of industry-saving measures.
Therapists must wear visor and face mask for all close-contact treatments, says new government guidance


Close-contact services, including facials, can recommence in England as of Saturday 15 August, following a statement from the UK government.
Jubilation as spas set to reopen in England and Scotland following gruelling lobbying campaign


England and Scotland have become the most recent countries to announce their spas will reopen, following a hard-fought campaign by industry associations, operators and the media.
Industry responds as UK parliament mocks wellness and beauty sector


The UK spa, beauty and wellness industry is in uproar following a recent Prime Minister’s Question time where the urgent matter of reopening the sector reduced MPs to laughter.
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NEWS
Beauty industry launches support campaign as government delays restarting close-contact services
POSTED 04 Aug 2020 . BY Megan Whitby
The beauty industry has hit back after the announcement, as the government has extended the close-contact service industry’s nearly five-month hiatus Credit: CarolineHirons.com
The industry contributes over £28bn to the economy annually and the way it has been so mercilessly let down will not stand
– Caroline Hirons
The UK government has postponed the reopening of saunas, steamrooms and the recommencement of close-contact services, including facials, until 15 August at the earliest.

The Department for Business, Energy and Industrial Strategy made the announcement due to infection numbers creeping up, saying it decided to ‘tighten some measures in order to keep the virus under control’.

The rollback means spas should continue to operate temporary treatment menus which exclude treatments in the highest risk zone around the nose and mouth. Indoor and outdoor pools, spa pools and gyms are still allowed remain open.

The beauty industry has hit back after the announcement, as the government has extended the close-contact service industry’s nearly five-month hiatus.

In response, industry figure and influencer, Caroline Hirons, has spearheaded a campaign – called Beauty Backed – to raise funds and drive awareness about the independent businesses and entrepreneurs in the industry that are suffering financially while not being able to operate under current government guidelines.

Hirons launched the initiative after hearing stories about members of the industry who’ve been financially crippled by lockdown, haven't been able to work and need financial support.

With support from The British Beauty Council and BABTAC, the initiative for the UK and Wales has kicked off with a petition, social media campaign and fundraiser.

All donations are being distributed to the Hair and Beauty Charity which will distribute funds to individuals and businesses who apply for help to stay afloat while restrictions are still in place.

“The industry contributes over £28 bn to the economy annually and the way it has been so mercilessly let down will not stand,” she said.

“With the support of industry experts and influencers, Beauty Backed is raising money, support and awareness for the therapists, clinics, aestheticians, and makeup artists unable to work due to the government’s lack of support and understanding of the power, loyalty and expertise in our industry.

“The aim is to get beauty up and working again,” concluded Hirons.
Sign up here to get the Spa Business and Spa Business insider weekly ezines and every issue of Spa Business and Spa Business insider magazines free on digital.
RELATED STORIES
British Beauty Council urging Government to provide industry lifelines to ‘minimise already-extensive damage’


A collection of industry organisations, including The British Beauty Council, are working closely with the UK Government to present proposals for a package of industry-saving measures.
Therapists must wear visor and face mask for all close-contact treatments, says new government guidance


Close-contact services, including facials, can recommence in England as of Saturday 15 August, following a statement from the UK government.
Jubilation as spas set to reopen in England and Scotland following gruelling lobbying campaign


England and Scotland have become the most recent countries to announce their spas will reopen, following a hard-fought campaign by industry associations, operators and the media.
Industry responds as UK parliament mocks wellness and beauty sector


The UK spa, beauty and wellness industry is in uproar following a recent Prime Minister’s Question time where the urgent matter of reopening the sector reduced MPs to laughter.
MORE NEWS
Asia Pacific Spa and Wellness Coalition gears up for first virtual Round Table in March 2021
The Asia Pacific Spa and Wellness Coalition (APSWC) has unveiled new details about its upcoming 2021 Round Table Conference, scheduled for 15-17 March.
Six Senses transforms Brazilian resort previously backed by co-founders of The Body Shop and AOL
Six Senses Hotels Resorts Spas has expanded its portfolio with a new eco-wellness resort in Mantiqueira, Brazil, nestled amongst flourishing forests and situated at the meeting of three valleys.
Baca Architects submits scheme for floating eco-wellness sanctuary and spa
Baca Architects has submitted a scheme to transform an unused UK quarry lake and surrounding land into a unique eco-wellness resort centred on waterside living and water- based recreation.
Montana hot springs resort unveils new bathing area in time to host global hot springs convention
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FEATURED SUPPLIERS

Iyashi Dôme sets industry standard for touchless infrared sauna technology
Iyashi Dôme has been an industry pioneer for 20 years and is responsible for creating the authentic Japanese long infrared sauna. [more...]

Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions. [more...]
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Crown Sports Lockers

Founded in 1990, Crown Sports Lockers specialise in the manufacture of bespoke timber changing-roo [more...]
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CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

BC Softwear Product Demonstration Pure Spa Linen & Energy saving SupremeSoft Towels
BC Softwear introduces the new Pure Spa Linen cotton sheets, duvet covers and pillow cases especially designed for luxury spas. The SupremeSoft range offers incredible energy saving over traditional towelling with a cashmere soft feel. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

28 Feb - 02 Mar 2021

World Spa & Wellness Online Conference

Online,
08-09 Apr 2021

AMS Virtual Conference

Online,
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2021

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
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