Subtle Energies is proud to announce that Alisha Shroff has joined the company’s senior leadership team as Global Marketing Director and will be responsible for leading all communication initiatives and digital growth.

“We are thrilled to have Alisha join our family in this critical juncture of our journey. Her expertise in driving consumer-first initiatives will help drive us forward in our communications including all things digital," says Nick Irani, Subtle Energies Director of Operations.

"We look forward to elevating our brand presence further with Alisha on board as we release a strong innovative pipeline in celebration of our 30th year since Subtle Energies started as a clinic.”

Alisha's extensive marketing expertise in luxury fashion spanning over 17 years makes her a valuable addition to the Subtle Energies team. Having spearheaded omnichannel and consumer communication and experience for a diverse portfolio of brands, she brings deep-rooted knowledge of the European markets and a strong understanding of the Asia Pacific region. As the head of all global customer-centric initiatives, Alisha will focus on driving Global omnichannel growth, content and digital marketing strategies, as well as drive the company's loyalty and CRM programmes.

“I am extremely excited to join the Subtle Energies family, at this pivotal time for the brand," says Alisha. "This brand has a remarkably rich history, and we cannot wait to share the stories behind all the amazingly innovative product. I know this is just the start of a truly fascinating journey, and I am looking forward to growing with the company, and seeing it flourish. This year is also a extremely important milestone for the brand, as we endeavour to connect further with our existing customers and partners in our 30th year, as well as establish lifelong loyalty with new consumers."

In addition to her extensive marketing experience, Alisha holds a Master's Degree in International Marketing Management and will be based between Hong Kong and the UK. Her passion for making a positive impact extends beyond her professional endeavours as she currently serves on the Board of non-profit organisation Beyond Vision International in Hong Kong.