English beauty and wellbeing brand WILDSMITH, is pleased to announce the appointment of Terry Prager as Vice President of Spa Business Development, USA. With over 35 years of experience in the international spa and skincare industry, Terry brings a wealth of knowledge, leadership, and passion for holistic wellness to the Wildsmith team.

Throughout her distinguished career, Terry has held senior roles with some of the world's most iconic hospitality and wellness brands, including lan Schrager, Ritz- Carlton, ESPA International, and Natura Bissé. Her expertise spans luxury spa operations, brand strategy, and high-performance skincare, making her a trusted leader and innovator in the industry.

In recent years, Terry has worked as a consultant to emerging skincare brands and boutique hotel properties, helping them craft meaningful guest experiences rooted in wellness and authenticity. She is also a board member of the International Spa Association (ISPA), where she provides her expertise on the development and future direction of the global spa industry.

"I am so excited and inspired to be joining the Wildsmith team and working with a brand that is steeped in nature, sustainability, and efficacy," says Prager. "Wildsmith's commitment to results-driven formulations and botanical integrity is exactly what today's spa guests are seeking."

Terry's appointment marks a pivotal step in Wildsmith's expansion across the U.S. spa market, aligning the brand's heritage of artisanry and sustainability with modern spa
innovation.