Haley Carr, VP of Operations and Training, The Americas / Wildsmith Skin

English beauty and wellbeing brand Wildsmith is pleased to announce the appointment of Haley Carr as Vice President of Operations & Training, The Americas, strengthening the brand’s operational leadership and partner support across North and South America.

Throughout her 20-year career in luxury spa, wellness, and hospitality, Haley has built a reputation for delivering high-impact results, while maintaining rigorous standards and thoughtful brand alignment. Her expertise spans opening and managing five-star spas, securing strategic business partnerships, and conceptualizing immersive wellbeing programs to elevate guest experiences. In recent years, Haley has worked on SOP development, comprehensive staff training, and auditing protocols designed to drive profitability and service excellence.

In her new role, Haley will work closely with Wildsmith’s senior team – including Jamie Pagan, Head of Spa & Wellbeing Development and Kim Cochrane, Head of Training to oversee operations and training across Wildsmith partner properties within the Americas.

“I’m thrilled to join Wildsmith and support our partners with a training and operations framework that’s equal parts rigorous and human,” said Carr. “Wildsmith’s blend of botanical integrity and clinical efficacy sets a high bar and I look forward to translating this with our partners into consistently exceptional guest experiences.”

“We’re delighted to welcome Haley to Wildsmith. Her standards-driven approach and depth of experience will be instrumental as we scale across the Americas while maintaining the highest levels of quality and care,” said Katherine Pye, General Manager.