Latest
issue
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Features   Products   Company profilesProfiles   Press releasesProfiles   Magazine   Handbook   Advertise    Subscribe  
Editor’s letter
9/11

The terrorist attacks of September 11 2001 left many scars that will never heal. Commemorating the events of that day in a memorial and museum was always going to be a huge challenge, demanding nuanced thinking, sensitivity and incredible staying power from all involved

By Liz Terry | Published in Attractions Management 2015 issue 1


Rarely has one moment in time so defined an age and a place as Ground Zero, New York City on September 11, 2001. It’s almost impossible to imagine how daunting the task appeared when the first meeting was called to discuss the development of a lasting memorial on the site.

Apart from negotiating the many and varied political and financial hurdles, the challenge for those creating the 9/11 Memorial and Museum was to evoke emotion but not to traumatise, to record contemporary events, while putting them in a historical context and to look at the big picture, while still sensitively commemorating the individuals who died.

Most importantly, they needed to find positive messages among the tragedy and to give hope.

All this has been achieved by a combination of excellent design, storytelling, placemaking and good judgement.

At the opening, Michael Bloomberg, 9/11 memorial chair and former New York mayor, said: “The museum tells heartbreaking stories of unimaginable loss, but also inspiring stories of courage and compassion. Its opening honours the commitment we made to 9/11 family members and to all future generations: That we would never forget those we lost or the terrible lessons we learned that day.”

In our feature on page 64 we talk to the people behind the project about how they made it. Their approach was to enable visitors to opt-in to the level of information they choose, so they can view the exhibits on their own terms.

The museum is deep underground – built among the foundations of the Twin Towers – with its entrance at surface level within the 9/11 Memorial Park at Ground Zero.

The Memorial Park has two reflecting pools which fill the footprints of the towers and are edged with the names of the dead. Their mesmerising falling curtains of water run away to darkness and create a focus for contemplation.

The museum is housed in vast, cathedral-like spaces which are beautifully lit, with dark floors, restful acoustics and the best air you’ll breathe in New York City.

I felt an intensity of concentration from visitors which I’ve never experienced in a museum before – things seemed heightened and people respectfully engaged with everything around them.

In addition to the excellent, well-documented main exhibits, there are unexpected gems, such as one explaining the vision behind the World Trade Centre, which was conceived as a global community. This has extra resonance, as people from 90 countries lost their lives on 9/11.

In the US, opinions are divided over everything from the presence of a museum shop, to the keeping of human remains on the site, but there’s also an acceptance that controversy was always part of the project’s DNA. When it comes down to it, the designers and architects have created exquisite work in the most challenging circumstances and for that, we owe them our respect and admiration.

Liz Terry, editor, twitter: @elizterry

Read more from this issue of Spa Business magazine

View contents of Spa Business 2015 issue 1
FEATURED SUPPLIERS

Introducing Silent Loads: Wildsmith’s newest advancement in personalised wellbeing
In a world where imbalance often accumulates quietly, Wildsmith unveils its newest wellbeing innovation: Silent Loads, an approach designed to meet the needs of modern spa guests with precision and depth. [more...]

Introducing Glass Act by Templespa
Introducing Glass Act, your new go-to eye serum for brighter, smoother, beautifully awakened eyes. [more...]
+ More featured suppliers  
COMPANY PROFILES
Klafs GmbH

Founded in 1928, Klafs is known as an award winning, world-leading trendsetter in wellness and spa. [more...]
Maison d'Asa

Maison d'Asa, founded in 2013 by Asma El Mernissi in Casablanca, is the world's first spa concept ho [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
09-12 Jun 2026

W3Spa EMEA

Hotel Cascais Miragem Health & Spa, Portugal
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
SPA BUSINESS
SPA OPPORTUNITIES
SPA BUSINESS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
Editor’s letter
9/11

The terrorist attacks of September 11 2001 left many scars that will never heal. Commemorating the events of that day in a memorial and museum was always going to be a huge challenge, demanding nuanced thinking, sensitivity and incredible staying power from all involved

By Liz Terry | Published in Attractions Management 2015 issue 1


Rarely has one moment in time so defined an age and a place as Ground Zero, New York City on September 11, 2001. It’s almost impossible to imagine how daunting the task appeared when the first meeting was called to discuss the development of a lasting memorial on the site.

Apart from negotiating the many and varied political and financial hurdles, the challenge for those creating the 9/11 Memorial and Museum was to evoke emotion but not to traumatise, to record contemporary events, while putting them in a historical context and to look at the big picture, while still sensitively commemorating the individuals who died.

Most importantly, they needed to find positive messages among the tragedy and to give hope.

All this has been achieved by a combination of excellent design, storytelling, placemaking and good judgement.

At the opening, Michael Bloomberg, 9/11 memorial chair and former New York mayor, said: “The museum tells heartbreaking stories of unimaginable loss, but also inspiring stories of courage and compassion. Its opening honours the commitment we made to 9/11 family members and to all future generations: That we would never forget those we lost or the terrible lessons we learned that day.”

In our feature on page 64 we talk to the people behind the project about how they made it. Their approach was to enable visitors to opt-in to the level of information they choose, so they can view the exhibits on their own terms.

The museum is deep underground – built among the foundations of the Twin Towers – with its entrance at surface level within the 9/11 Memorial Park at Ground Zero.

The Memorial Park has two reflecting pools which fill the footprints of the towers and are edged with the names of the dead. Their mesmerising falling curtains of water run away to darkness and create a focus for contemplation.

The museum is housed in vast, cathedral-like spaces which are beautifully lit, with dark floors, restful acoustics and the best air you’ll breathe in New York City.

I felt an intensity of concentration from visitors which I’ve never experienced in a museum before – things seemed heightened and people respectfully engaged with everything around them.

In addition to the excellent, well-documented main exhibits, there are unexpected gems, such as one explaining the vision behind the World Trade Centre, which was conceived as a global community. This has extra resonance, as people from 90 countries lost their lives on 9/11.

In the US, opinions are divided over everything from the presence of a museum shop, to the keeping of human remains on the site, but there’s also an acceptance that controversy was always part of the project’s DNA. When it comes down to it, the designers and architects have created exquisite work in the most challenging circumstances and for that, we owe them our respect and admiration.

Liz Terry, editor, twitter: @elizterry

Read more from this issue of Spa Business magazine

View contents of Spa Business 2015 issue 1
LATEST NEWS
Almost half of spa survey respondents are unaware cancer is a disability and not adapting treatments is discrimination
A recent survey by the UK Spa Association (UKSA) into the industry’s approach to cancer care has revealed that almost half of participating respondents (46 per cent) are unaware that cancer is a disability and guests with a cancer diagnosis must be given
Solmar Hotels and Resorts offers Temazcal ceremony for Global Wellness Day
Mexican operator, Solmar Hotels and Resorts, is hosting a series of events in celebration of Global Wellness Day, including a Temazcal ceremony at its Playa Grande Resort and Spa in Los Cabos.
Mandarin Oriental announces standalone Mansions-branded residences for Abu Dhabi
Mandarin Oriental has announced a standalone residence brand, Mansions, which will debut at Emirates Palace, Mandarin Oriental Mansions, Abu Dhabi, in 2029.
Healing sanctuary Tulah Clinical Wellness opens in Kerala
Tulah Clinical Wellness, a holistic wellness destination, has officially opened in the hills of northern Kerala, India.
Four Seasons Resort The Nam Hai creates Global Wellness Day programme rooted in nature
Four Seasons Resort The Nam Hai in Hoi An, Vietnam, has put together a Global Wellness Day (GWD) agenda with activations rooted in nature and shaped by four pillars of Joy – in alignment with the day’s theme #JoyMagenta.
Wellness care hospital opens in Vilnius with innovative spa and hospitality concept
Lithuanian care operator Addere Care has launched a new “wellness care hospital” in Vilnius.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Global Wellness Summit announces 2026 theme: the science, art and soul of wellness
The Global Wellness Summit (GWS) will celebrate its 20th anniversary at the 2026 event in Phuket, Thailand, later this year with the theme: The Science, Art and Soul of Wellness.
All-inclusive eco-wellness development Auko to open near Vietnam’s Son Doong caves
Auko, an all-inclusive development, is opening in Phong Nha in Vietnam in Q3 2026, with a series of 30 tented eco-lodges and wellness hospitality operations by Lumina Wellbeing.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Four Seasons’ Naples Beach Club opens 2,800sq m Sanctuary spa inspired by indigenous Calusa people
Naples Beach Club, a Four Seasons Resort, has opened a 2,800sq m spa called The Sanctuary, with the design and concept inspired by the Native American people that populated Florida’s Southwest coast – the Calusa.
Swire Hotels’ Upper House unveils House of Healing wellness programme rollout
Swire Hotels’ luxury hospitality brand Upper House has revealed it will roll out its two-day House of Healing retreats at its three hotels in Hong Kong, Chengdu and Shanghai.
+ More news   
 
FEATURED SUPPLIERS

Introducing Silent Loads: Wildsmith’s newest advancement in personalised wellbeing
In a world where imbalance often accumulates quietly, Wildsmith unveils its newest wellbeing innovation: Silent Loads, an approach designed to meet the needs of modern spa guests with precision and depth. [more...]

Introducing Glass Act by Templespa
Introducing Glass Act, your new go-to eye serum for brighter, smoother, beautifully awakened eyes. [more...]
+ More featured suppliers  
COMPANY PROFILES
Klafs GmbH

Founded in 1928, Klafs is known as an award winning, world-leading trendsetter in wellness and spa. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
09-12 Jun 2026

W3Spa EMEA

Hotel Cascais Miragem Health & Spa, Portugal
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS