The little touches make all the difference – hence why luxury five star resort The Grove, in Hertfordshire, turned to BC Softwear to help give guests the ultimate relaxation in the hotel’s Sequoia Spa.
Enhancing the spa experience has become a vital consideration in creating or refurbishing a spa. There is, however, one element of the experience that is often overlooked, but is the first touch point for your client: the bathrobe that they put on before the treatment and the towel that touches their skin.
One particular spa that understands the importance of this experience is Sequoia Spa at The Grove. Sequoia is a haven of wellbeing and is fresh from an extensive nine month renovation. The team at The Grove, who were keen to enhance their new treatment rooms with a totally new towelling colour scheme, approached BC Softwear. BC Softwear is the UK’s leading supplier of luxury towels and bathrobes to the hotel and spa industry and can advise on the appropriate weight, weave and absorbency of a towel based on its expected use and performance.
Sequoia chose a collection of luxurious towels that are appropriately named the Gold Treatment Bed Makeover Collection, with performance in a high turnover environment paramount to the selection process. The choice of dark colour towels represents a move away from the pale cream traditional spa look.
“Colour is the new white in the spa world,” said BC Softwear MD Barbara Cooke. “In the past coloured towelling was subject to fading and there were variances in batches of colours but with new developments in the dyeing processes, we can now produce a towel to match any pantone or colour swatch, which are colourfast and designed to last.”
The Treatment Bed Makeover Kit uses just three towels, a towelling couch cover, a super-sized towelling jumbo sheet and a bath sheet. Laura Johnson, creative director, commented: “The treatment bed looks immaculate, the therapists are delighted that their treatment turnaround times are reduced, and the laundry costs are reduced. It’s a winning formulation!”
Read more from this issue of Spa Business magazine
Interview: Kathy Van Ness
The COO at Golden Door tells Katie Barnes how she’s used her background in fashion to reinvent the destination spa
Wellness: In sickness & health
The Urban Zen Integrative Therapy programme by designer Donna Karan helps acutely-ill patients in health and social care settings. Julie Cramer reports
Design: Sense of arrival
Neena Dhillon talks to the spa designers and operators at the new Aman and Ritz-Carlton properties in Japan
Ask an expert: Neuromarketing
Could this field of market research hold the key to finding out what customers really want? Rhianon Howells investigates
In a world where imbalance often accumulates quietly, Wildsmith unveils its newest
wellbeing innovation: Silent Loads, an approach designed to meet the needs of modern spa
guests with precision and depth. [more...]
The little touches make all the difference – hence why luxury five star resort The Grove, in Hertfordshire, turned to BC Softwear to help give guests the ultimate relaxation in the hotel’s Sequoia Spa.
Enhancing the spa experience has become a vital consideration in creating or refurbishing a spa. There is, however, one element of the experience that is often overlooked, but is the first touch point for your client: the bathrobe that they put on before the treatment and the towel that touches their skin.
One particular spa that understands the importance of this experience is Sequoia Spa at The Grove. Sequoia is a haven of wellbeing and is fresh from an extensive nine month renovation. The team at The Grove, who were keen to enhance their new treatment rooms with a totally new towelling colour scheme, approached BC Softwear. BC Softwear is the UK’s leading supplier of luxury towels and bathrobes to the hotel and spa industry and can advise on the appropriate weight, weave and absorbency of a towel based on its expected use and performance.
Sequoia chose a collection of luxurious towels that are appropriately named the Gold Treatment Bed Makeover Collection, with performance in a high turnover environment paramount to the selection process. The choice of dark colour towels represents a move away from the pale cream traditional spa look.
“Colour is the new white in the spa world,” said BC Softwear MD Barbara Cooke. “In the past coloured towelling was subject to fading and there were variances in batches of colours but with new developments in the dyeing processes, we can now produce a towel to match any pantone or colour swatch, which are colourfast and designed to last.”
The Treatment Bed Makeover Kit uses just three towels, a towelling couch cover, a super-sized towelling jumbo sheet and a bath sheet. Laura Johnson, creative director, commented: “The treatment bed looks immaculate, the therapists are delighted that their treatment turnaround times are reduced, and the laundry costs are reduced. It’s a winning formulation!”
Read more from this issue of Spa Business magazine
Interview: Kathy Van Ness
The COO at Golden Door tells Katie Barnes how she’s used her background in fashion to reinvent the destination spa
Wellness: In sickness & health
The Urban Zen Integrative Therapy programme by designer Donna Karan helps acutely-ill patients in health and social care settings. Julie Cramer reports
Design: Sense of arrival
Neena Dhillon talks to the spa designers and operators at the new Aman and Ritz-Carlton properties in Japan
Ask an expert: Neuromarketing
Could this field of market research hold the key to finding out what customers really want? Rhianon Howells investigates
A recent survey by the UK Spa Association (UKSA) into the industry’s approach to cancer care
has revealed that almost half of participating respondents (46 per cent) are unaware that
cancer is a disability and guests with a cancer diagnosis must be given
Mexican operator, Solmar Hotels and Resorts, is hosting a series of events in celebration of
Global Wellness Day, including a Temazcal ceremony at its Playa Grande Resort and Spa in Los
Cabos.
Mandarin Oriental has announced a standalone residence brand, Mansions, which will debut at
Emirates Palace, Mandarin Oriental Mansions, Abu Dhabi, in 2029.
Four Seasons Resort The Nam Hai in Hoi An, Vietnam, has put together a Global Wellness Day
(GWD) agenda with activations rooted in nature and shaped by four pillars of Joy – in
alignment with the day’s theme #JoyMagenta.
The Global Wellness Summit (GWS) will celebrate its 20th anniversary at the 2026 event in
Phuket, Thailand, later this year with the theme: The Science, Art and Soul of Wellness.
Auko, an all-inclusive development, is opening in Phong Nha in Vietnam in Q3 2026, with a
series of 30 tented eco-lodges and wellness hospitality operations by Lumina Wellbeing.
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions
that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once
complete, according to prof David Russell, CEO of Therme UK.
Naples Beach Club, a Four Seasons Resort, has opened a 2,800sq m spa called The Sanctuary,
with the design and concept inspired by the Native American people that populated Florida’s
Southwest coast – the Calusa.
In a world where imbalance often accumulates quietly, Wildsmith unveils its newest
wellbeing innovation: Silent Loads, an approach designed to meet the needs of modern spa
guests with precision and depth. [more...]
