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Picsolve’s Experience Wall offers visitors a fun and interactive photo opportunity at Madame Tussauds in London
Capturing a visitor’s image while visiting an attraction is a staple offer for any operator.
However, over time, visitors have been getting used to the traditional green screen set-up and many see it as a forced activity rather than something they actively engage with. Attractions worldwide have been looking for the next step forward in innovative content capture that is engaging and compatible with their experience or theming, but can also cope with high footfall.
Thanks to its acquisition of Freeze Frame, Picsolve’s patented Experience Wall technology solves these issues and offers visitors an immersive and seamless capture experience.
How does it work? A collection of floor-to-ceiling HD screens forms the backdrop of the Experience Wall, replacing the traditional green screen. Visitors stand in front of the Wall as they would normally. However, the content of the screen is fully customisable to fit the attraction’s theme and brand messages. Engaging content encourages visitors to interact with the photographer and the attraction. When the photo is taken, visitors are unaware that the Wall behind them turns green for a split second, allowing for post-production effects to be applied.
The Experience Wall can be seen at global destinations, including the iconic One World Observatory, New York. The latest installation can be found at Madame Tussauds London.
David Hockley, CEO at Picsolve, says: “We are hugely excited to be launching the Experience Wall in Europe. Madame Tussauds London is one of the most recognisable destinations in Europe and we believe this is the ideal opportunity for us to cement Picsolve’s position as the number one content creation partner for world class destinations”.
Visit the Picsolve team at booth #705 at the Asian Attractions Expo to find out more about the Experience Wall the company’s other new content capture experiences.
attractions-kit keyword: PICSOLVE
Read more from this issue of Spa Business magazine
People profile: Damien Hirst
Turner Prize-winning artist Damien Hirst exhibits a series of spot paintings and huge sculptures at a Norfolk stately home
People profile: Penka Kouneva
Movie and video game composer Penka Kouneva moves into the world of attractions with the Heroes and Legends exhibit and VR installations
Industry Opinion: Zoos & Aquariums
WAZA’s Sabrina Brando on providing animals with opportunities for choices, stimulating environments and enriching activities
Interview: Sultan Al Dhaheri
With the launch of Warner Bros World and
the Louvre in Abu Dhabi, the Department
of Culture and Tourism’s Sultan Al Dhaheri
explains how investing in attractions is
helping the emirate meet its tourism goals
Animal sanctuaries: Paws for Thought
The UK’s Big Cat Sanctuary is the subject
of a recent BBC documentary. Managing
director Giles Clark explains how the
facility works – and introduces Maya
the jaguar and Willow the cheetah
Science Centres: Getting Engaged
Researchers Dr Amy Seakins and
Dr Heather King explain how science
capital empowers science centres
to engage wider audiences in STEM,
plus European initiatives in action
Digital art: Light Fantastic
Tokyo-based digital art collective teamLab is
on a mission to change the way we interact
with and experience art. Magali Robathan
reports on the group’s installation work
and their upcoming museum launch
In a world where imbalance often accumulates quietly, Wildsmith unveils its newest
wellbeing innovation: Silent Loads, an approach designed to meet the needs of modern spa
guests with precision and depth. [more...]
In today’s premium spa environment, every detail shapes the guest experience – right down to
the softness of towels and the freshness of linens. [more...]
Picsolve’s Experience Wall offers visitors a fun and interactive photo opportunity at Madame Tussauds in London
Capturing a visitor’s image while visiting an attraction is a staple offer for any operator.
However, over time, visitors have been getting used to the traditional green screen set-up and many see it as a forced activity rather than something they actively engage with. Attractions worldwide have been looking for the next step forward in innovative content capture that is engaging and compatible with their experience or theming, but can also cope with high footfall.
Thanks to its acquisition of Freeze Frame, Picsolve’s patented Experience Wall technology solves these issues and offers visitors an immersive and seamless capture experience.
How does it work? A collection of floor-to-ceiling HD screens forms the backdrop of the Experience Wall, replacing the traditional green screen. Visitors stand in front of the Wall as they would normally. However, the content of the screen is fully customisable to fit the attraction’s theme and brand messages. Engaging content encourages visitors to interact with the photographer and the attraction. When the photo is taken, visitors are unaware that the Wall behind them turns green for a split second, allowing for post-production effects to be applied.
The Experience Wall can be seen at global destinations, including the iconic One World Observatory, New York. The latest installation can be found at Madame Tussauds London.
David Hockley, CEO at Picsolve, says: “We are hugely excited to be launching the Experience Wall in Europe. Madame Tussauds London is one of the most recognisable destinations in Europe and we believe this is the ideal opportunity for us to cement Picsolve’s position as the number one content creation partner for world class destinations”.
Visit the Picsolve team at booth #705 at the Asian Attractions Expo to find out more about the Experience Wall the company’s other new content capture experiences.
attractions-kit keyword: PICSOLVE
Read more from this issue of Spa Business magazine
People profile: Damien Hirst
Turner Prize-winning artist Damien Hirst exhibits a series of spot paintings and huge sculptures at a Norfolk stately home
People profile: Penka Kouneva
Movie and video game composer Penka Kouneva moves into the world of attractions with the Heroes and Legends exhibit and VR installations
Industry Opinion: Zoos & Aquariums
WAZA’s Sabrina Brando on providing animals with opportunities for choices, stimulating environments and enriching activities
Interview: Sultan Al Dhaheri
With the launch of Warner Bros World and
the Louvre in Abu Dhabi, the Department
of Culture and Tourism’s Sultan Al Dhaheri
explains how investing in attractions is
helping the emirate meet its tourism goals
Animal sanctuaries: Paws for Thought
The UK’s Big Cat Sanctuary is the subject
of a recent BBC documentary. Managing
director Giles Clark explains how the
facility works – and introduces Maya
the jaguar and Willow the cheetah
Science Centres: Getting Engaged
Researchers Dr Amy Seakins and
Dr Heather King explain how science
capital empowers science centres
to engage wider audiences in STEM,
plus European initiatives in action
Digital art: Light Fantastic
Tokyo-based digital art collective teamLab is
on a mission to change the way we interact
with and experience art. Magali Robathan
reports on the group’s installation work
and their upcoming museum launch
Four Seasons Resort The Nam Hai in Hoi An, Vietnam, has put together a Global Wellness Day
(GWD) agenda with activations rooted in nature and shaped by four pillars of Joy – in
alignment with the day’s theme #JoyMagenta.
The Global Wellness Summit (GWS) will celebrate its 20th anniversary at the 2026 event in
Phuket, Thailand, later this year with the theme: The Science, Art and Soul of Wellness.
Auko, an all-inclusive development, is opening in Phong Nha in Vietnam in Q3 2026, with a
series of 30 tented eco-lodges and wellness hospitality operations by Lumina Wellbeing.
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions
that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once
complete, according to prof David Russell, CEO of Therme UK.
Naples Beach Club, a Four Seasons Resort, has opened a 2,800sq m spa called The Sanctuary,
with the design and concept inspired by the Native American people that populated Florida’s
Southwest coast – the Calusa.
Swire Hotels’ luxury hospitality brand Upper House has revealed it will roll out its two-day
House of Healing retreats at its three hotels in Hong Kong, Chengdu and Shanghai.
LVMH-owned beauty house Guerlain will launch up to five spas with partners a year as part of
its plan to expand globally, according to the brand’s international spa and wellness director,
Diane Davody.
A new global study by Kevin Kelly and Peter Yesawich, called WELLSurvey 2.0, has revealed
more than half of consumers in the UK, US and Germany would not choose numerous high-
profile wellness resort brands for a future trip.
Luxury hospitality and wellness pioneer Jeremy McCarthy has launched Leisure Alchemy, a
digital platform that will provide professionals with strategic guidance on how to build
transformational leisure experiences that drive profit.
In a world where imbalance often accumulates quietly, Wildsmith unveils its newest
wellbeing innovation: Silent Loads, an approach designed to meet the needs of modern spa
guests with precision and depth. [more...]
In today’s premium spa environment, every detail shapes the guest experience – right down to
the softness of towels and the freshness of linens. [more...]
