“We’re not trying to replace humans,” stresses Christian Mackin / photo: Massage Robotics
Brothers Christian and Sean Mackin are taking touchless therapy a step further by creating one of the first life-sized massage robots.
They are co-founders of tech start-up Massage Robotics and have launched an AI-powered robot, named Alex, which is attached to a motorised bed and has two arms with interchangeable attachments to deliver a range of therapeutic techniques, such as kneading, rolling, vibrations, heat or electric pulses.
Users can select pre-existing massage routines from an app, create their own or verbally communicate with Alex to adjust its motion path or pressure in real time.
“The robot remembers client preferences so it can deliver a perfect massage every time,” explains Christian, co-founder and CEO, who owns a product design and engineering firm.
The inspiration for Massage Robotics came to him in 2013 following a severe off-road accident which left him with a broken back and neck. He says: “During physical therapy and rehabilitation, I imagined a robot that could both help me (and others) feel better as well as relieve therapists from their repetitive work.”
The Mackins believe robots will solve many problems facing the massage therapy industry; labour shortages, issues with body privacy, lingering nerves about close contact and COVID-19, as well as affordability and time management.
“We will only offer a Robot-as-a-Service (RaaS) monthly subscription for B2B wellness clinics,” says Christian, as the cost of the device is not practical for most operators. He anticipates the RaaS will be equal to a therapist’s monthly salary and that “pricing will be competitive to make a strong business case in markets across the world”.
He explains: “While a typical person may work around 2,000 hours per year, a robot is potentially capable of working 8,000 hours, so can be significantly more productive.”
That said, Christian is keen to emphasise that Massage Robotics isn’t trying to replace the vital role of human touch in spas. “I know introducing a robot into a 5,000-year-old, human-centric therapy is disruptive but we’re not trying to make a robotic hand that exactly replicates a human hand.
“We’re designing a robot that can approximate some therapeutic modalities and using biomimicry to apply those therapies. Using video recordings, we capture the human motions and then design algorithms that recreate them through the robot.
“It’s a unique experience to be touched by a massage robot. You have to feel it to understand it. The robot moves like a human and talks like a human, but Alex has superhuman memory.”
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Interview: Stephan Wagner
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Event report: Healing summit
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Interview: Alex & Sue Glasscock
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The 16th annual GWS, held in Tel Aviv, Israel, homed in on the sector’s biggest issues following the pandemic. Spa Business reports on the highlights
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“We’re not trying to replace humans,” stresses Christian Mackin / photo: Massage Robotics
Brothers Christian and Sean Mackin are taking touchless therapy a step further by creating one of the first life-sized massage robots.
They are co-founders of tech start-up Massage Robotics and have launched an AI-powered robot, named Alex, which is attached to a motorised bed and has two arms with interchangeable attachments to deliver a range of therapeutic techniques, such as kneading, rolling, vibrations, heat or electric pulses.
Users can select pre-existing massage routines from an app, create their own or verbally communicate with Alex to adjust its motion path or pressure in real time.
“The robot remembers client preferences so it can deliver a perfect massage every time,” explains Christian, co-founder and CEO, who owns a product design and engineering firm.
The inspiration for Massage Robotics came to him in 2013 following a severe off-road accident which left him with a broken back and neck. He says: “During physical therapy and rehabilitation, I imagined a robot that could both help me (and others) feel better as well as relieve therapists from their repetitive work.”
The Mackins believe robots will solve many problems facing the massage therapy industry; labour shortages, issues with body privacy, lingering nerves about close contact and COVID-19, as well as affordability and time management.
“We will only offer a Robot-as-a-Service (RaaS) monthly subscription for B2B wellness clinics,” says Christian, as the cost of the device is not practical for most operators. He anticipates the RaaS will be equal to a therapist’s monthly salary and that “pricing will be competitive to make a strong business case in markets across the world”.
He explains: “While a typical person may work around 2,000 hours per year, a robot is potentially capable of working 8,000 hours, so can be significantly more productive.”
That said, Christian is keen to emphasise that Massage Robotics isn’t trying to replace the vital role of human touch in spas. “I know introducing a robot into a 5,000-year-old, human-centric therapy is disruptive but we’re not trying to make a robotic hand that exactly replicates a human hand.
“We’re designing a robot that can approximate some therapeutic modalities and using biomimicry to apply those therapies. Using video recordings, we capture the human motions and then design algorithms that recreate them through the robot.
“It’s a unique experience to be touched by a massage robot. You have to feel it to understand it. The robot moves like a human and talks like a human, but Alex has superhuman memory.”
Read more from this issue of Spa Business magazine
Spa People: Marc Cohen
Leading medical, research, science and educational activities are all part of the new medical director’s role at the Peninsula Hot Springs Group in Australia
Menu engineering: At your service
Get inspired by the latest wellness services including a high-tech diagnostic circuit at SHA and a Zita West fertility programme at Bürgenstock
Interview: Stephan Wagner
As Saudi Arabia taps into tourism, the man heading up wellness at Amaala talks to Spa Business about what the major development is looking to bring to a previously undiscovered part of the Kingdom
Interview: Aradhana Khowala
The chair of the advisory board of the Red Sea – a Saudi development the size of Belgium – shares her passion for regenerative tourism with Spa Business
Sponsored: RKF: Dressed to impress
Following exciting new launches at Equip Hotel in Paris, including the new DresSoft line, RKF Luxury Linen is gearing up for an eco-friendly and fashion-conscious 2023
Everyone’s talking about...: Cold water immersion
A new scientific paper warns of the significant risk of cold water therapies. Spa Business investigates how operators can protect those taking part in extreme bathing programmes
Event report: Healing summit
Self-help and self-love were the key messages from this wellness event in Portugal, says Spa Business’ Lisa Starr
Sponsored: Comfort Zone: Effective by nature
Comfort Zone has revealed three new
products, including a new neck and
décolleté fluid, leveraging the power of
botanical bioactive extracts
Interview: Alex & Sue Glasscock
Editor-at-large, Jane Kitchen is put through her paces at The Ranch's new outpost in Palazzo Fiuggi, Italy and catches up with the owners
Event Report: Global Wellness Summit
The 16th annual GWS, held in Tel Aviv, Israel, homed in on the sector’s biggest issues following the pandemic. Spa Business reports on the highlights
Research: Wellness for all
A new study by the Global Wellness Institute provides a framework for businesses and governments to make healthy lifestyles accessible to all
Sponsored: TechnoAlpin Snowroom
The TechnoAlpin Snowroom made our Grand Aufguss Masters event extra special, says Robert Heinevetter
Finishing Touch: Cold call
Tumor suppression and boosting ‘good fat’ are two potential benefits of exposure to cool temperatures and swimming in icy waters, scientists reveal
The Standards Authority for Touch in Cancer Care (SATCC) charity has announced its first five-
day Living with Cancer and Beyond retreat, which will be held at Carden Park Hotel and Spa in
Cheshire, UK, between 1 and 5 September.
Patmos Aktis, a Luxury Collection Resort and Spa, has opened in Greece, with a renovated and
rebranded wellness offering called Ansana Wellness and Spa.
The Mauna Kea Beach Hotel, an Autograph Collection property in Hawaii, US, has opened its
22,000 sq ft indoor-outdoor Spa at Mauna Kea as the final step in the property’s overall
renovation, which has cost more than US$180 million (€166 million, £140 mill
The UK spa review and discovery platform for consumers, the Good Spa Guide, has announced
it will host the Good Spa Guide Awards 2026 during an event on 16 November at Sopwell House
Hotel in St Albans, UK.
Eighty-four per cent of consumers now say wellness is a top priority in their lives, with this
percentage increasing year on year, according to a preview presentation of McKinsey’s Future of
Wellness 2026 research report.
Mass protests have been taking place since Monday 1 June in Albania over the development of
a luxury resort by Donald Trump’s daughter Ivanka Trump and her husband Jared Kushner.
Global Wellness Day (GWD) marked its 15th anniversary on Saturday 13 June 2026, with the
theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities
that spark joy.
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider,
HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
As part of its first hotel partnership, Mayrlife – the medical health resort company known for its
site in Altaussee, Austria – has launched a day clinic at the Rosewood Vienna.
Premium London health club, KX Chelsea, will imminently unveil its most significant
redevelopment since its launch in 2002 to create an integrated wellness model combining
training, recovery and relaxation.
