Latest
issue
GET SPA BUSINESS
magazine
Yes! Send me the FREE digital editions of Spa Business and Spa Business insider magazines and the FREE weekly Spa Business and Spa Business insider ezines and breaking news alerts!
Not right now, thanksclose this window
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
Talking point
Personal boundaries

Can you be sure all members, of both genders and all ages, feel equally comfortable in your gym? Or do some feel overlooked while others feel too exposed? Kath Hudson reports

By Kath Hudson | Published in Health Club Management 2017 issue 3


Like spa therapists, personal trainers have to be very aware of the boundaries between themselves and clients. There’s no research to show how often this boundary is crossed, but a Google search shows it happens. It may often be inadvertent, spending just that little bit too long chatting with an attractive young member while other members go unnoticed. But for some, that will be enough to make them feel uncomfortable.

There have also been some high-profile liaisons: the father of Madonna’s first child was her PT while the Swedish Crown Princess Victoria married hers.

Clients can come to rely on their PTs – sharing confidences, using them as unofficial counsellors, putting them on a pedestal – so it’s important that PTs are mindful of keeping things professional, and that they’re trained to do so.

How does the sector ensure the right balance is struck? We ask the experts.



Chris Grant CEO Sported

 

Chris Grant
 

I’ve been a member of a busy, London-based budget gym for about five years and have witnessed a lot of casual sexism on the gym floor in this time. The atmosphere can sometimes be akin to a nightclub, with the same sexual politics. Personal trainers frequently act in a way that wouldn’t be considered appropriate in other industries: touching young women and encroaching on their personal space during one-to-one sessions.

Their interactions with young women often come across as chatting them up, whereas older people are generally ignored. I think, if you looked at the CCTV footage of who they engage with, it would be very telling. There have been times when I’ve wanted to tap into the expertise of the personal trainers, but I’ve always had to take the initiative. As a male in my 50s, they’ve never approached me and rarely acknowledge me.

My daughters, who are both in their 20s, feel uncomfortable in this environment and have decided to stay at the posher, more expensive family-orientated club which we all used to go to together. I wonder how many other women have been driven away from gyms because they feel uncomfortable?

As far as I can see, most of the time this behaviour is not with nasty intent: it’s ignorance, and in some ways might be seen as compensation for a lack of professional confidence. These instructors need to be taught how to behave in an appropriate way around women, and to be mindful about dealing with all members equally.

In my opinion, an official code of conduct is needed – one that sets the boundaries for how fitness instructors relate to customers, and particularly female ones, in terms of personal space, touching and what women are asked to do. There should be a mode of interaction, so women don’t feel they’re being chatted up if they’re having a PT session or being engaged in gym-floor conversation. It should be part of their training and qualifications, and the gym management should also have a duty of care to their clients.

 I’m concerned that, at present, there appear to be no clear boundaries, and that this issue isn’t being addressed in training or taken seriously by some operators. The manager of my gym was baffled when I mentioned it to her.

No-one seems to be talking about this, or even interested in it, which suggests that – when it comes to some of the most basic elements, and potential pitfalls, of human interaction – gym culture is really still in the Stone Age.


"Personal trainers frequently act in a way that wouldn’t be considered appropriate in other industries" – Chris Grant



Rob Johnson Deputy head YMCAfit

 

Rob Johnson
 

This is a really interesting topic and it’s important to start the conversation. I wasn’t aware it was such an issue until a number of my female colleagues told me they’d experienced sexism in gyms, at various levels.

Although we’re endeavouring to be ever-more inclusive with our training programmes, sexism is something we haven’t addressed yet. It’s important we do: if women don’t feel comfortable at the gym, they’ll simply stop attending.

YMCAfit is already redeveloping its entry-level training programmes to embed more soft skills and really focus on inclusivity. These will soft launch in April.

I think we’ll also go so far as to discuss sexism in our instructor training, and we’ll look to get more evidence about the current situation and reports on female participation.

So what can operators do? I think it’s important to have a mixed workforce with strong female role models, as this engenders a more inclusive environment and breaks down stereotypes. We frequently find we have groups of lads on our courses who think they’re the bees knees, but when matched with strong female tutors this bravado turns into respect.

Senior management training is also key. Managers need to ensure their staff are engaging with all members, and not inadvertently creating barriers that will lead to lost custom. In fact, many trusts are feeding back to us that they’re looking for fitness instructors and PTs who are well-rounded and can relate to a wide range of people. The more empathetic they are with all types of member, the more successful the business will be.


"It’s important to have a mixed workforce with strong female role models, as this breaks down stereotypes" – Rob Johnson



Callum Towler PT manage Everyone Active

 

Callum Towler
 

Everyone Active has put in place processes and procedures to ensure our fitness instructors and personal trainers perform to high professional standards.

All our trainers are required to sign our code of conduct, which sets out boundaries in personal relationships, behaviour on-site, behaviour off-site when in uniform, and data protection alongside a whole host of other points. Employees and freelancers alike sit down with managers at the outset and go through these expectations and operational standards.

Many younger PTs can have the perception that only younger people will want to invest in PT, so they can be inclined to focus their efforts on a narrow market of people like themselves. Also, they often feel more comfortable interacting with people their own age. Although this may come across as discriminatory, it’s usually down to a lack of confidence and training and can usually be easily rectified.

Everyone Active seeks to address this by giving additional training to our PTs on how to market themselves, close sales, approach new clients and what the role of the PT really is.

We encourage our team to broaden their view of who may want to buy their personal training services, and we ensure that they’re equipped with the skills they need to interact with a wider variety of people.

Sometimes it can be difficult not to cross boundaries: some PTs develop a strong rapport with clients and become friends, but we encourage them not to use this as a comfort zone and gravitate only towards the people they know in the gym to the detriment of other members.

Finally, Everyone Active aims to build a diverse group of personal trainers. A diverse range of PTs means that we’re better equipped to deliver services to a diverse range of members.


 


PHOTO: SHUTTERSTOCK.COM

Everyone Active is committed to building a more diverse team of PTs


Geraldine Tuck Operations director ukactive

 

Geraldine Tuck
 

There’s no doubt sexism remains a major issue for society, and something I know many women have faced. But as someone who has spent most of their career in gyms, I don’t think this is more of a problem in our sector than anywhere else, and there isn’t any robust data to suggest otherwise.

Given the number of misconceptions that gyms already come up against, we at ukactive feel it’s important to stand up for the sector and challenge assertions that detract from it without any solid evidence.

The notion that the gym is an unwelcoming environment for women doesn’t stand up to scrutiny when you consider our sector has one of the highest levels of female participation.

In terms of procedures to guard against such issues, physical activity professionals have a duty of care to their clients to behave with respect and integrity at all times; this is enshrined in the code of ethical practice from REPS and the new CIMSPA Code. There’s also the legal framework of the Equality Act to safeguard against sexism, as well as standard employment contracts which govern behaviour at work. If ever an exercise professional fell below these standards, I would expect their employer to quickly show them the door.

It’s clear that as a society we still have a long way to go to reach gender parity, and the most practical step we as a sector can take to address this is to look at our staff make-up. There are still too few women in senior management roles. We must redouble our efforts to address this glaring shortcoming as soon as possible.


"Sexism remains a major issue for the whole of society. I don’t think this is more of a problem in our sector than anywhere else" – Geraldine Tuck

FEATURED SUPPLIERS

Crafting luxury: Beltrami Linen's bespoke spa solutions
Beltrami Linen’s approach to the world of spa is underpinned by a strong emphasis on bespoke design, where close collaboration with customers and their designers is always of the utmost importance. [more...]

Spa and wellness industry to reunite at Forum HOTel&SPA 2024
The 16th edition of the esteemed international spa and hospitality industry event, Forum HOTel&SPA, is rapidly approaching, promising an immersive experience for attendees. [more...]
+ More featured suppliers  
COMPANY PROFILES
BC Softwear Ltd

British-based, BC SoftWear was launched in 2002 by founder and managing director, Barbara Cooke. [more...]
JK Health & Beauty Technologies Group

Wellsystem is a wholly owned subsidiary of JK Group GmbH with an established UK heritage of 30+ ye [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

28-30 Apr 2024

Spa Life Scotland

Radisson Blu Hotel, Glasgow,
08-08 May 2024

Hospitality Design Conference

Hotel Melià , Milano , Italy
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
SPA BUSINESS
SPA OPPORTUNITIES
SPA BUSINESS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
Talking point
Personal boundaries

Can you be sure all members, of both genders and all ages, feel equally comfortable in your gym? Or do some feel overlooked while others feel too exposed? Kath Hudson reports

By Kath Hudson | Published in Health Club Management 2017 issue 3


Like spa therapists, personal trainers have to be very aware of the boundaries between themselves and clients. There’s no research to show how often this boundary is crossed, but a Google search shows it happens. It may often be inadvertent, spending just that little bit too long chatting with an attractive young member while other members go unnoticed. But for some, that will be enough to make them feel uncomfortable.

There have also been some high-profile liaisons: the father of Madonna’s first child was her PT while the Swedish Crown Princess Victoria married hers.

Clients can come to rely on their PTs – sharing confidences, using them as unofficial counsellors, putting them on a pedestal – so it’s important that PTs are mindful of keeping things professional, and that they’re trained to do so.

How does the sector ensure the right balance is struck? We ask the experts.



Chris Grant CEO Sported

 

Chris Grant
 

I’ve been a member of a busy, London-based budget gym for about five years and have witnessed a lot of casual sexism on the gym floor in this time. The atmosphere can sometimes be akin to a nightclub, with the same sexual politics. Personal trainers frequently act in a way that wouldn’t be considered appropriate in other industries: touching young women and encroaching on their personal space during one-to-one sessions.

Their interactions with young women often come across as chatting them up, whereas older people are generally ignored. I think, if you looked at the CCTV footage of who they engage with, it would be very telling. There have been times when I’ve wanted to tap into the expertise of the personal trainers, but I’ve always had to take the initiative. As a male in my 50s, they’ve never approached me and rarely acknowledge me.

My daughters, who are both in their 20s, feel uncomfortable in this environment and have decided to stay at the posher, more expensive family-orientated club which we all used to go to together. I wonder how many other women have been driven away from gyms because they feel uncomfortable?

As far as I can see, most of the time this behaviour is not with nasty intent: it’s ignorance, and in some ways might be seen as compensation for a lack of professional confidence. These instructors need to be taught how to behave in an appropriate way around women, and to be mindful about dealing with all members equally.

In my opinion, an official code of conduct is needed – one that sets the boundaries for how fitness instructors relate to customers, and particularly female ones, in terms of personal space, touching and what women are asked to do. There should be a mode of interaction, so women don’t feel they’re being chatted up if they’re having a PT session or being engaged in gym-floor conversation. It should be part of their training and qualifications, and the gym management should also have a duty of care to their clients.

 I’m concerned that, at present, there appear to be no clear boundaries, and that this issue isn’t being addressed in training or taken seriously by some operators. The manager of my gym was baffled when I mentioned it to her.

No-one seems to be talking about this, or even interested in it, which suggests that – when it comes to some of the most basic elements, and potential pitfalls, of human interaction – gym culture is really still in the Stone Age.


"Personal trainers frequently act in a way that wouldn’t be considered appropriate in other industries" – Chris Grant



Rob Johnson Deputy head YMCAfit

 

Rob Johnson
 

This is a really interesting topic and it’s important to start the conversation. I wasn’t aware it was such an issue until a number of my female colleagues told me they’d experienced sexism in gyms, at various levels.

Although we’re endeavouring to be ever-more inclusive with our training programmes, sexism is something we haven’t addressed yet. It’s important we do: if women don’t feel comfortable at the gym, they’ll simply stop attending.

YMCAfit is already redeveloping its entry-level training programmes to embed more soft skills and really focus on inclusivity. These will soft launch in April.

I think we’ll also go so far as to discuss sexism in our instructor training, and we’ll look to get more evidence about the current situation and reports on female participation.

So what can operators do? I think it’s important to have a mixed workforce with strong female role models, as this engenders a more inclusive environment and breaks down stereotypes. We frequently find we have groups of lads on our courses who think they’re the bees knees, but when matched with strong female tutors this bravado turns into respect.

Senior management training is also key. Managers need to ensure their staff are engaging with all members, and not inadvertently creating barriers that will lead to lost custom. In fact, many trusts are feeding back to us that they’re looking for fitness instructors and PTs who are well-rounded and can relate to a wide range of people. The more empathetic they are with all types of member, the more successful the business will be.


"It’s important to have a mixed workforce with strong female role models, as this breaks down stereotypes" – Rob Johnson



Callum Towler PT manage Everyone Active

 

Callum Towler
 

Everyone Active has put in place processes and procedures to ensure our fitness instructors and personal trainers perform to high professional standards.

All our trainers are required to sign our code of conduct, which sets out boundaries in personal relationships, behaviour on-site, behaviour off-site when in uniform, and data protection alongside a whole host of other points. Employees and freelancers alike sit down with managers at the outset and go through these expectations and operational standards.

Many younger PTs can have the perception that only younger people will want to invest in PT, so they can be inclined to focus their efforts on a narrow market of people like themselves. Also, they often feel more comfortable interacting with people their own age. Although this may come across as discriminatory, it’s usually down to a lack of confidence and training and can usually be easily rectified.

Everyone Active seeks to address this by giving additional training to our PTs on how to market themselves, close sales, approach new clients and what the role of the PT really is.

We encourage our team to broaden their view of who may want to buy their personal training services, and we ensure that they’re equipped with the skills they need to interact with a wider variety of people.

Sometimes it can be difficult not to cross boundaries: some PTs develop a strong rapport with clients and become friends, but we encourage them not to use this as a comfort zone and gravitate only towards the people they know in the gym to the detriment of other members.

Finally, Everyone Active aims to build a diverse group of personal trainers. A diverse range of PTs means that we’re better equipped to deliver services to a diverse range of members.


 


PHOTO: SHUTTERSTOCK.COM

Everyone Active is committed to building a more diverse team of PTs


Geraldine Tuck Operations director ukactive

 

Geraldine Tuck
 

There’s no doubt sexism remains a major issue for society, and something I know many women have faced. But as someone who has spent most of their career in gyms, I don’t think this is more of a problem in our sector than anywhere else, and there isn’t any robust data to suggest otherwise.

Given the number of misconceptions that gyms already come up against, we at ukactive feel it’s important to stand up for the sector and challenge assertions that detract from it without any solid evidence.

The notion that the gym is an unwelcoming environment for women doesn’t stand up to scrutiny when you consider our sector has one of the highest levels of female participation.

In terms of procedures to guard against such issues, physical activity professionals have a duty of care to their clients to behave with respect and integrity at all times; this is enshrined in the code of ethical practice from REPS and the new CIMSPA Code. There’s also the legal framework of the Equality Act to safeguard against sexism, as well as standard employment contracts which govern behaviour at work. If ever an exercise professional fell below these standards, I would expect their employer to quickly show them the door.

It’s clear that as a society we still have a long way to go to reach gender parity, and the most practical step we as a sector can take to address this is to look at our staff make-up. There are still too few women in senior management roles. We must redouble our efforts to address this glaring shortcoming as soon as possible.


"Sexism remains a major issue for the whole of society. I don’t think this is more of a problem in our sector than anywhere else" – Geraldine Tuck

LATEST NEWS
Bannatyne has bounced back from the pandemic
The Bannatyne Group says it has officially bounced back from the pandemic, with both turnover and profits restored to pre-2020 levels in 2023, according to its year-end results.
Sport England’s Active Lives insight finds record activity levels, but enduring health inequalities
While British adults are the most active they’ve been in a decade, health inequalities remain with the same groups missing out, according to Sport England’s latest Active Lives Adults Report.
Kerzner to expand Siro portfolio with recovery-focused hotels in Los Cabos and Riyadh
Kerzner International has signed deals to operate two new Siro recovery hotels in Mexico and Saudi Arabia, following the launch of the inaugural Siro property in Dubai this February.
Nuffield Health calls for National Movement Strategy as research shows decline in fitness levels among some consumers
Nuffield Health’s fourth annual survey, the Healthier Nation Index, has found people moved slightly more in 2023 than 2022, but almost 75 per cent are still not meeting WHO guidelines.
US spa industry hits record-breaking US$21.3 billion in revenue in 2023
The US spa industry is continuing its upward trajectory, achieving an unprecedented milestone with a record-breaking revenue of US$21.3 billion in 2023, surpassing the previous high of US$20.1 billion in 2022.
Immediate rewards can motivate people to exercise, finds new research
Short-term incentives for exercise, such as using daily reminders, rewards or games, can lead to sustained increases in activity according to new research.
Shannon Malave appointed spa director at Mohonk Mountain House
Spa and wellness veteran Shannon Malave has been named spa director at iconic US spa destination Mohonk Mountain House.
Six Senses unveils urban wellness retreat in Kyoto inspired by Japanese Zen culture
Six Senses Kyoto opens its doors today, marking the eco-luxury hotel and spa operator’s entry into Japan and a new addition to its urban collection.
UAE’s first Dior Spa debuts in Dubai at Dorchester Collection’s newest hotel, The Lana
The UAE’s first-ever Dior Spa has officially launched at The Lana, Dubai – the Dorchester Collection’s debut property in the Middle East.
Four Seasons’ Sacred River Spa in Bali relaunching in Q3 following extensive renovation
The Sacred River Spa at Four Seasons Resort Bali at Sayan will reopen later this year with an all-new design plus enhanced treatments and experiences inspired by its river valley home.
Circadian Trust invests in wellness to support its NHS partnerships
Operator Circadian Trust has launched a five-year growth drive designed to support health and wellbeing across South Gloucestershire, UK. The initiative will see a £2.4m investment in its five Active Lifestyle Centres.
US named world’s largest wellness economy, reaching US$1.8 trillion valuation
The Global Wellness Institute (GWI) has released new data on the US’ wellness economy, valuing it at US$1.8 trillion.
+ More news   
 
FEATURED SUPPLIERS

Crafting luxury: Beltrami Linen's bespoke spa solutions
Beltrami Linen’s approach to the world of spa is underpinned by a strong emphasis on bespoke design, where close collaboration with customers and their designers is always of the utmost importance. [more...]

Spa and wellness industry to reunite at Forum HOTel&SPA 2024
The 16th edition of the esteemed international spa and hospitality industry event, Forum HOTel&SPA, is rapidly approaching, promising an immersive experience for attendees. [more...]
+ More featured suppliers  
COMPANY PROFILES
BC Softwear Ltd

British-based, BC SoftWear was launched in 2002 by founder and managing director, Barbara Cooke. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

28-30 Apr 2024

Spa Life Scotland

Radisson Blu Hotel, Glasgow,
08-08 May 2024

Hospitality Design Conference

Hotel Melià , Milano , Italy
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS