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NEWS
Scandinavian design inspires creators of boutique Manhattan hotel
POSTED 06 Apr 2016 . BY Kim Megson
Soft furnishings and oak floors have been added to create a warm, stylish feel Credit: Design Hotels
A combination of Scandinavian design and “socially conscious hyperlocalism” has been used for an art-filled new hotel in New York, created by Anda Andrei Design and Danish studio Space Copenhagen.

Located in New York’s artistic SoHo district, the hotel, called 11 Howard, is owned by art collector Aby Rosen and features works from prominent US artists including Jeff Koons and Dan Attoe.

The design team gutted a “characterless” 1960s structure and re-designed the space to reflect the minimalism typical of many Scandinavian buildings. A striking mural by young, unknown artists overseen by Koons was added to the hotel’s south wall as a visual celebration of the culture and history of SoHo.

“More than looking Scandinavian, the hotel embraces Scandinavian ideals – lightness, honesty, utility, and durability,” said Anda Andrei. “With an emphasis on long-term function, in addition to form, 11 Howard is intentionally not trendy; its goal is to endure, and even to improve with time. It’ll never feel dated.”

The interiors have been informed by the Scandinavian principles of light and space. The ceilings of the 211 guest rooms are 11ft high, while oversized windows allow for an abundance of natural light and views of Manhattan. Oak floors and rugs made from soft natural bamboo have been added to create a warm and stylish feel, complemented by custom-made furniture and lighting designed by the architects.

In addition to the rooms, the hotel also has fitness facilities, including a cardio and weight room and a yoga studio. Restaurateur Stephen Starr will open a French restaurant called Le Coucou at the hotel in May 2016 and a bar called The Blond also features.

An events space called The Creative Studio – which contains a silk mural by English painter and fashion designer Holly Fowler – is an intimate dinner space for 14 people, and a cultural hub called The Library provides a co-working space for artists in the neighbourhood.

Explaining why he was drawn to the property, Rosen said: “I love the SoHo that used to be. I still love it because of its architectural importance. I think we add to the neighbourhood because we are not a cookie-cutter hotel.

“We commissioned designers from Denmark renowned for defying habits and employing a sincere personal vision to their design.”

11 Howard is a member of the German group Design Hotels, which represents 290 independent hotels in more than 50 countries worldwide.
A custom-made steel cylindrical staircase links to the second floor Credit: Design Hotels
The designers said: 'The building's goal is to endure, and even to improve with time. It’ll never feel dated' Credit: Design Hotels
The interiors have been informed by the Scandinavian principles of light and space, with high ceilings and oversized windows Credit: Design Hotels
The hotel has 211 guest rooms Credit: Design Hotels
A striking mural by young, unknown artists overseen by Jeff Koons was added to the hotel’s south wall Credit: Design Hotels
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Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
NEWS
Scandinavian design inspires creators of boutique Manhattan hotel
POSTED 06 Apr 2016 . BY Kim Megson
Soft furnishings and oak floors have been added to create a warm, stylish feel Credit: Design Hotels
A combination of Scandinavian design and “socially conscious hyperlocalism” has been used for an art-filled new hotel in New York, created by Anda Andrei Design and Danish studio Space Copenhagen.

Located in New York’s artistic SoHo district, the hotel, called 11 Howard, is owned by art collector Aby Rosen and features works from prominent US artists including Jeff Koons and Dan Attoe.

The design team gutted a “characterless” 1960s structure and re-designed the space to reflect the minimalism typical of many Scandinavian buildings. A striking mural by young, unknown artists overseen by Koons was added to the hotel’s south wall as a visual celebration of the culture and history of SoHo.

“More than looking Scandinavian, the hotel embraces Scandinavian ideals – lightness, honesty, utility, and durability,” said Anda Andrei. “With an emphasis on long-term function, in addition to form, 11 Howard is intentionally not trendy; its goal is to endure, and even to improve with time. It’ll never feel dated.”

The interiors have been informed by the Scandinavian principles of light and space. The ceilings of the 211 guest rooms are 11ft high, while oversized windows allow for an abundance of natural light and views of Manhattan. Oak floors and rugs made from soft natural bamboo have been added to create a warm and stylish feel, complemented by custom-made furniture and lighting designed by the architects.

In addition to the rooms, the hotel also has fitness facilities, including a cardio and weight room and a yoga studio. Restaurateur Stephen Starr will open a French restaurant called Le Coucou at the hotel in May 2016 and a bar called The Blond also features.

An events space called The Creative Studio – which contains a silk mural by English painter and fashion designer Holly Fowler – is an intimate dinner space for 14 people, and a cultural hub called The Library provides a co-working space for artists in the neighbourhood.

Explaining why he was drawn to the property, Rosen said: “I love the SoHo that used to be. I still love it because of its architectural importance. I think we add to the neighbourhood because we are not a cookie-cutter hotel.

“We commissioned designers from Denmark renowned for defying habits and employing a sincere personal vision to their design.”

11 Howard is a member of the German group Design Hotels, which represents 290 independent hotels in more than 50 countries worldwide.
A custom-made steel cylindrical staircase links to the second floor Credit: Design Hotels
The designers said: 'The building's goal is to endure, and even to improve with time. It’ll never feel dated' Credit: Design Hotels
The interiors have been informed by the Scandinavian principles of light and space, with high ceilings and oversized windows Credit: Design Hotels
The hotel has 211 guest rooms Credit: Design Hotels
A striking mural by young, unknown artists overseen by Jeff Koons was added to the hotel’s south wall Credit: Design Hotels
RELATED STORIES
Lower Manhattan landmark tower reborn as luxury Brudnizki-designed hotel


American celebrity chef and restaurateur Tom Colicchio is to launch a new restaurant in The Beekman – a luxury hotel set to open within an iconic New York high rise in June 2016.
Lamey named spa director at Trump SoHo


Sandra Lamey has been named spa director at the Trump SoHo in New York City, and will oversee all day-to-day operations, marketing strategy, programming and staff at the 11,000sq ft (1,022sq m) spa.
Unique digital journey at the heart of New York Renaissance hotel


Hotel brand Renaissance will open New York City’s “first digitally enhanced hotel” in Manhattan’s famous garment district in Q1 2016.
New HOK-designed suites offer a creative feast at New York’s Mandarin Oriental hotel


Global design, architecture, engineering and planning firm HOK has redesigned 42 suites at the Mandarin Oriental New York hotel to offer guests a unique experience of the city.
MORE NEWS
Jessica Sloyan establishes UK Academy of Sound and Therapeutic Arts
Jessica Sloyan, a wellness operations and training expert, has established an independent private training academy to provide professional qualifications for practitioners looking to offer immersive wellness experiences.
ISPA releases full 2026 US Spa Industry Study as annual industry revenue rises by US$1bn
The International Spa Association (ISPA) has published its full 2026 US Spa Industry Study, providing further insights into the region’s total US$1 billion (€855 million, £780 million) industry revenue increase from 2024 to 2025.
Hot spring wellness community Ameyalli sells residences and breaks ground on resort and spa
Ameyalli, the 78-acre wellbeing resort and residential community in Midway in Utah, US, has broken ground on phase two of the hot spring development – the Ameyalli Resort and Spa – which is due to open in 2028.
AI firm Midjourney enters wellness with spa, fitness and body scanning concept
TLee Spas and Wellness has revealed the design concept for a high-tech spa with body mapping scanners to improve public health, for AI company Midjourney.
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Zerobody Cryo: Starpool's contrast therapy solution
Contrast therapy, based on the alternation of hot and cold rituals, has become one of the most valued practices in the fields of wellness and recovery. [more...]

Embrace the chill: TechnoAlpin's Snowsky revolutionises post-fitness recovery with falling snow
In the fast-paced world of fitness and wellness, where high-intensity workouts push us to our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]
+ More featured suppliers  
COMPANY PROFILES
TAC | The Assistant Company

Founded in 2001, TAC is an owner-managed company with more than 110 employees and four locations: in [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
31 Aug - 02 Sep 2026

SpaTec North America

Pier Sixty Six, Fort Lauderdale, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS