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NEWS
1Rebel gets ready to rumble with second City site
POSTED 10 Aug 2015 . BY Jak Phillips
(L-r) 1Rebel founders James Balfour, Giles Dean and operations director Kevin Yates
Boutique fitness chain 1Rebel isn’t pulling any punches with its forthcoming second studio, adding a combat-themed class called Rumble to its high-intensity offering.

Due to debut on 1 September at London’s Broadgate Circle, the new site is a mere 600m from the first 1Rebel at St Mary Axe, and operations director Kevin Yates says the clubs have been designed to complement each other.

“The opportunity with having clubs close together is we now have three unique programmes - Ride, Reshape and Rumble - which offers our guests much more variety and class availability,” Yates told Health Club Management.

“We’ve spent lots of time looking over the growth of group programmes and two key areas we believe the consumer wants more of are yoga and boxing. We’ve chosen the latter as we believe the market requires a high-end boutique and quality workout that incorporates a mixture of mixed martial arts and boxing along with HIIT training.”

Rumble, which Yates co-designed with 1Rebel trainers Pierre Pozzuto, Mila Lazar and fitness expert Dean Hodgkin, will be offered at Broadgate Circle alongside the Reshape class which has proved popular at St Mary Axe. Escape Fitness has helped design bespoke equipment for Rumble, while Reshape classes feature Woodway 4Front treadmills and the patented 1R workout box containing a variety of free weights.

Once again, 1Rebel will be placing a big emphasis on the decor, offering classes in an environment which is “designed to impress.”

“This new site is so unique and the studio is probably one of the first group exercise studios to be a perfect round circle,” added Yates of the 8,000sq ft (743sq m) setting. “The design of the facility will again win awards with many unique features.”

Yates also hinted at further expansion, revealing that the chain is currently working on a number of locations from London to Scandinavia and Asia.

To read an interview with the team behind 1Rebel, from the February edition of Health Club Management, click here.
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Soon to be launched gym chain 1Rebel has scored an early coup by securing the services of marketing and fitness guru Steve Barrett as the group’s programme director.
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The Good Spa Guide sets up event for modified Good Spa Guide Awards
The UK spa review and discovery platform for consumers, the Good Spa Guide, has announced it will host the Good Spa Guide Awards 2026 during an event on 16 November at Sopwell House Hotel in St Albans, UK.
McKinsey: 84 per cent of consumers say wellness is a top priority
Eighty-four per cent of consumers now say wellness is a top priority in their lives, with this percentage increasing year on year, according to a preview presentation of McKinsey’s Future of Wellness 2026 research report.
Protests continue in Albania against US$1.6 billion luxury resort backed by Jared Kushner and Ivanka Trump
Mass protests have been taking place since Monday 1 June in Albania over the development of a luxury resort by Donald Trump’s daughter Ivanka Trump and her husband Jared Kushner.
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Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
NEWS
1Rebel gets ready to rumble with second City site
POSTED 10 Aug 2015 . BY Jak Phillips
(L-r) 1Rebel founders James Balfour, Giles Dean and operations director Kevin Yates
Boutique fitness chain 1Rebel isn’t pulling any punches with its forthcoming second studio, adding a combat-themed class called Rumble to its high-intensity offering.

Due to debut on 1 September at London’s Broadgate Circle, the new site is a mere 600m from the first 1Rebel at St Mary Axe, and operations director Kevin Yates says the clubs have been designed to complement each other.

“The opportunity with having clubs close together is we now have three unique programmes - Ride, Reshape and Rumble - which offers our guests much more variety and class availability,” Yates told Health Club Management.

“We’ve spent lots of time looking over the growth of group programmes and two key areas we believe the consumer wants more of are yoga and boxing. We’ve chosen the latter as we believe the market requires a high-end boutique and quality workout that incorporates a mixture of mixed martial arts and boxing along with HIIT training.”

Rumble, which Yates co-designed with 1Rebel trainers Pierre Pozzuto, Mila Lazar and fitness expert Dean Hodgkin, will be offered at Broadgate Circle alongside the Reshape class which has proved popular at St Mary Axe. Escape Fitness has helped design bespoke equipment for Rumble, while Reshape classes feature Woodway 4Front treadmills and the patented 1R workout box containing a variety of free weights.

Once again, 1Rebel will be placing a big emphasis on the decor, offering classes in an environment which is “designed to impress.”

“This new site is so unique and the studio is probably one of the first group exercise studios to be a perfect round circle,” added Yates of the 8,000sq ft (743sq m) setting. “The design of the facility will again win awards with many unique features.”

Yates also hinted at further expansion, revealing that the chain is currently working on a number of locations from London to Scandinavia and Asia.

To read an interview with the team behind 1Rebel, from the February edition of Health Club Management, click here.
RELATED STORIES
FEATURE: CLAD people: James Balfour, Giles Dean and Kevin Yates


The founders of new microgym 1Rebel
FEATURE: New opening: Rebels with a cause


1Rebel is a newly-launched premium lifestyle microgym which has set out to be a ‘fitness market disruptor’. Julie Cramer speaks to the founders
1Rebel launches first boutique in City of London


After much anticipation and a raft of headlines, the first 1Rebel microgym has launched in the City of London.
Steve Barrett to join fitness startup 1Rebel as programme director


Soon to be launched gym chain 1Rebel has scored an early coup by securing the services of marketing and fitness guru Steve Barrett as the group’s programme director.
MORE NEWS
The Good Spa Guide sets up event for modified Good Spa Guide Awards
The UK spa review and discovery platform for consumers, the Good Spa Guide, has announced it will host the Good Spa Guide Awards 2026 during an event on 16 November at Sopwell House Hotel in St Albans, UK.
McKinsey: 84 per cent of consumers say wellness is a top priority
Eighty-four per cent of consumers now say wellness is a top priority in their lives, with this percentage increasing year on year, according to a preview presentation of McKinsey’s Future of Wellness 2026 research report.
Protests continue in Albania against US$1.6 billion luxury resort backed by Jared Kushner and Ivanka Trump
Mass protests have been taking place since Monday 1 June in Albania over the development of a luxury resort by Donald Trump’s daughter Ivanka Trump and her husband Jared Kushner.
Barons Eden rebrands to Hiddenwell ahead of spa hotel portfolio expansion
Barons Eden, the UK parent company that operates luxury destination properties in England, has rebranded to become Hiddenwell.
Belgin Aksoy marks 15 years of Global Wellness Day
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Longevity has become one of the most debated concepts in contemporary wellness. [more...]

Endospheres' new protocols are designed to meet real client needs
Spa professionals see it every day: clients are arriving with more complex expectations. [more...]
+ More featured suppliers  
COMPANY PROFILES
Lemi Group

Lemi Group designs and produces treatment tables, chairs and multi-functional furniture and equipmen [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

21-23 Jun 2026

Spa Life International (UK)

Midlands (Venue TBA), Liphook, United Kingdom
22-22 Jun 2026

World Bathing Day

Worldwide,
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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