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NEWS
2024 ISPA Consumer Study reveals spa-goer trends and preferences
POSTED 20 Mar 2024 . BY Megan Whitby
The report exposed consumers’ increasing interest in spa subscription options Credit: Shutterstock/NDAB Creativity
ISPA has unveiled the 2024 edition of its Consumer Snapshot research, conducted with PwC
The report highlights spa-goers' behaviours and preferences in the US
Findings showed repeat spa-goers demonstrated a tendency to spend more during each spa visit, compared to their less frequent counterparts
ISPA also identified evolving generational trends, with data revealing shifts in spa culture and technology expectations
The International Spa Association (ISPA) Foundation has released the 2024 edition of its Consumer Snapshot research initiative, shedding light on the behaviours and preferences of regular spa-goers in the US.

This research series, commissioned by the ISPA Foundation and conducted in partnership with PricewaterhouseCoopers (PwC), examines the habits, attitudes and expectations of consumers.

Key findings reveal a growing perception among regular spa-goers that spa treatments are essential investments in stress reduction and mental wellbeing.

“Understanding the operational value of consumer research to spa leaders cannot be overstated,” said ISPA vice president Crystal Ducker.

“Insights derived from the Consumer Snapshot studies enable industry stakeholders to effectively evaluate their spa offerings, fine-tune consumer marketing strategies, enhance customer satisfaction and drive business growth.”

Spending habits
Among the key findings are discernible trends in spending habits.

Repeat spa-goers demonstrated a tendency to spend more during each spa visit, compared to their less frequent counterparts.

Additionally, the report underscores the importance of clarity and transparency surrounding gratuities, a factor increasingly influencing decisions for spa consumers.

Generation game
ISPA also identified evolving generational trends, with data revealing shifts in spa culture and technology expectations.

Gen Z spa-goers, for example, are more likely to feel uncomfortable with certain aspects of spa visits – including actions like selecting treatments and discussing preferences with therapists.

The report also highlights another potential sign of shifting generations, as online booking availability (which 69 per cent view favourably) and text reminders (which have a positive impact for 66 per cent of spa-goers) are increasingly seen as a positive addition to guests’ spa experiences.

New preferences
Additional takeaways from the report are consumers’ increasing comfort levels with spa subscription options and the integration of spa with medicine.

Almost all spa-goers (96 per cent) have purchased some form of annual subscription, and more than two in three spa-goers say medicine-related factors would help them decide on future spa visits.

Find out more
ISPA members may access the full Consumer Snapshot report in the Consumer Research section of the Research Library, found under the Resources tab on ISPA’s official website.

*The survey required respondents to have visited a spa within the past 12 months to qualify for the spa-goer study.
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NEWS
2024 ISPA Consumer Study reveals spa-goer trends and preferences
POSTED 20 Mar 2024 . BY Megan Whitby
The report exposed consumers’ increasing interest in spa subscription options Credit: Shutterstock/NDAB Creativity
ISPA has unveiled the 2024 edition of its Consumer Snapshot research, conducted with PwC
The report highlights spa-goers' behaviours and preferences in the US
Findings showed repeat spa-goers demonstrated a tendency to spend more during each spa visit, compared to their less frequent counterparts
ISPA also identified evolving generational trends, with data revealing shifts in spa culture and technology expectations
The International Spa Association (ISPA) Foundation has released the 2024 edition of its Consumer Snapshot research initiative, shedding light on the behaviours and preferences of regular spa-goers in the US.

This research series, commissioned by the ISPA Foundation and conducted in partnership with PricewaterhouseCoopers (PwC), examines the habits, attitudes and expectations of consumers.

Key findings reveal a growing perception among regular spa-goers that spa treatments are essential investments in stress reduction and mental wellbeing.

“Understanding the operational value of consumer research to spa leaders cannot be overstated,” said ISPA vice president Crystal Ducker.

“Insights derived from the Consumer Snapshot studies enable industry stakeholders to effectively evaluate their spa offerings, fine-tune consumer marketing strategies, enhance customer satisfaction and drive business growth.”

Spending habits
Among the key findings are discernible trends in spending habits.

Repeat spa-goers demonstrated a tendency to spend more during each spa visit, compared to their less frequent counterparts.

Additionally, the report underscores the importance of clarity and transparency surrounding gratuities, a factor increasingly influencing decisions for spa consumers.

Generation game
ISPA also identified evolving generational trends, with data revealing shifts in spa culture and technology expectations.

Gen Z spa-goers, for example, are more likely to feel uncomfortable with certain aspects of spa visits – including actions like selecting treatments and discussing preferences with therapists.

The report also highlights another potential sign of shifting generations, as online booking availability (which 69 per cent view favourably) and text reminders (which have a positive impact for 66 per cent of spa-goers) are increasingly seen as a positive addition to guests’ spa experiences.

New preferences
Additional takeaways from the report are consumers’ increasing comfort levels with spa subscription options and the integration of spa with medicine.

Almost all spa-goers (96 per cent) have purchased some form of annual subscription, and more than two in three spa-goers say medicine-related factors would help them decide on future spa visits.

Find out more
ISPA members may access the full Consumer Snapshot report in the Consumer Research section of the Research Library, found under the Resources tab on ISPA’s official website.

*The survey required respondents to have visited a spa within the past 12 months to qualify for the spa-goer study.
RELATED STORIES
Todd Shaw and Ella Kent named ISPA Foundation officers for 2023-2024


Trade body, the International Spa Association (ISPA), has appointed Todd Shaw and Ella Kent as the new chair and vice-chair respectively of the ISPA Foundation Board.
ISPA crowns Tammy Pahel 2024 ISPA Dedicated Contributor Award winner


The International Spa Association (ISPA) has recognised industry figure Tammy Pahel with the 2024 ISPA Dedicated Contributor Award.
US spa industry reaches record-breaking US$20bn revenue mark


The International Spa Association (ISPA) unveiled its five key US spa industry financial indicators from its 2023 US Spa Industry Study today during its 2023 Conference and Expo in Las Vegas, Nevada.
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Six Senses La Sagesse launches with lagoon-fronted spa inspired by Caribbean fishing villages
Six Senses has announced the grand opening of its first-ever property and spa in the Caribbean, called Six Senses La Sagesse.
Basic-Fit trials corporate wellness drive across its Spanish clubs
Basic-Fit has signed up to trial the Wellhub network across its recently expanded Spanish network, giving access to subscribers and enabling them to use all 152 of its Spanish clubs.
Go Fit CEO, Mário Barbosa, unveils expansion plans in this month’s HCM
Having redefined the model of public-private collaboration in Spain, Go Fit is now expanding into Italy and has ambitious plans to grow its estate, memberships and profits.
US$60m Zion Canyon Hot Springs project breaks ground in Southern Utah
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Founded in 1928, KLAFS is known as an award winning, world-leading trendsetter in wellness and spa. [more...]
+ More profiles  
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+ More catalogues  

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+ More directory  
DIARY

 

22-24 Apr 2024

UK Aufguss Championships

Galgorm Resort, York,
23-25 Apr 2024

ISPA Conference 2024

Phoenix Convention Center, Phoenix, United States
+ More diary  
 


ADVERTISE . CONTACT US

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Tel: +44 (0)1462 431385

©Cybertrek 2024

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