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NEWS
2024 ISPA Consumer Study reveals spa-goer trends and preferences
POSTED 20 Mar 2024 . BY Megan Whitby
The report exposed consumers’ increasing interest in spa subscription options Credit: Shutterstock/NDAB Creativity
ISPA has unveiled the 2024 edition of its Consumer Snapshot research, conducted with PwC
The report highlights spa-goers' behaviours and preferences in the US
Findings showed repeat spa-goers demonstrated a tendency to spend more during each spa visit, compared to their less frequent counterparts
ISPA also identified evolving generational trends, with data revealing shifts in spa culture and technology expectations
The International Spa Association (ISPA) Foundation has released the 2024 edition of its Consumer Snapshot research initiative, shedding light on the behaviours and preferences of regular spa-goers in the US.

This research series, commissioned by the ISPA Foundation and conducted in partnership with PricewaterhouseCoopers (PwC), examines the habits, attitudes and expectations of consumers.

Key findings reveal a growing perception among regular spa-goers that spa treatments are essential investments in stress reduction and mental wellbeing.

“Understanding the operational value of consumer research to spa leaders cannot be overstated,” said ISPA vice president Crystal Ducker.

“Insights derived from the Consumer Snapshot studies enable industry stakeholders to effectively evaluate their spa offerings, fine-tune consumer marketing strategies, enhance customer satisfaction and drive business growth.”

Spending habits
Among the key findings are discernible trends in spending habits.

Repeat spa-goers demonstrated a tendency to spend more during each spa visit, compared to their less frequent counterparts.

Additionally, the report underscores the importance of clarity and transparency surrounding gratuities, a factor increasingly influencing decisions for spa consumers.

Generation game
ISPA also identified evolving generational trends, with data revealing shifts in spa culture and technology expectations.

Gen Z spa-goers, for example, are more likely to feel uncomfortable with certain aspects of spa visits – including actions like selecting treatments and discussing preferences with therapists.

The report also highlights another potential sign of shifting generations, as online booking availability (which 69 per cent view favourably) and text reminders (which have a positive impact for 66 per cent of spa-goers) are increasingly seen as a positive addition to guests’ spa experiences.

New preferences
Additional takeaways from the report are consumers’ increasing comfort levels with spa subscription options and the integration of spa with medicine.

Almost all spa-goers (96 per cent) have purchased some form of annual subscription, and more than two in three spa-goers say medicine-related factors would help them decide on future spa visits.

Find out more
ISPA members may access the full Consumer Snapshot report in the Consumer Research section of the Research Library, found under the Resources tab on ISPA’s official website.

*The survey required respondents to have visited a spa within the past 12 months to qualify for the spa-goer study.
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©Cybertrek 2024
Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
NEWS
2024 ISPA Consumer Study reveals spa-goer trends and preferences
POSTED 20 Mar 2024 . BY Megan Whitby
The report exposed consumers’ increasing interest in spa subscription options Credit: Shutterstock/NDAB Creativity
ISPA has unveiled the 2024 edition of its Consumer Snapshot research, conducted with PwC
The report highlights spa-goers' behaviours and preferences in the US
Findings showed repeat spa-goers demonstrated a tendency to spend more during each spa visit, compared to their less frequent counterparts
ISPA also identified evolving generational trends, with data revealing shifts in spa culture and technology expectations
The International Spa Association (ISPA) Foundation has released the 2024 edition of its Consumer Snapshot research initiative, shedding light on the behaviours and preferences of regular spa-goers in the US.

This research series, commissioned by the ISPA Foundation and conducted in partnership with PricewaterhouseCoopers (PwC), examines the habits, attitudes and expectations of consumers.

Key findings reveal a growing perception among regular spa-goers that spa treatments are essential investments in stress reduction and mental wellbeing.

“Understanding the operational value of consumer research to spa leaders cannot be overstated,” said ISPA vice president Crystal Ducker.

“Insights derived from the Consumer Snapshot studies enable industry stakeholders to effectively evaluate their spa offerings, fine-tune consumer marketing strategies, enhance customer satisfaction and drive business growth.”

Spending habits
Among the key findings are discernible trends in spending habits.

Repeat spa-goers demonstrated a tendency to spend more during each spa visit, compared to their less frequent counterparts.

Additionally, the report underscores the importance of clarity and transparency surrounding gratuities, a factor increasingly influencing decisions for spa consumers.

Generation game
ISPA also identified evolving generational trends, with data revealing shifts in spa culture and technology expectations.

Gen Z spa-goers, for example, are more likely to feel uncomfortable with certain aspects of spa visits – including actions like selecting treatments and discussing preferences with therapists.

The report also highlights another potential sign of shifting generations, as online booking availability (which 69 per cent view favourably) and text reminders (which have a positive impact for 66 per cent of spa-goers) are increasingly seen as a positive addition to guests’ spa experiences.

New preferences
Additional takeaways from the report are consumers’ increasing comfort levels with spa subscription options and the integration of spa with medicine.

Almost all spa-goers (96 per cent) have purchased some form of annual subscription, and more than two in three spa-goers say medicine-related factors would help them decide on future spa visits.

Find out more
ISPA members may access the full Consumer Snapshot report in the Consumer Research section of the Research Library, found under the Resources tab on ISPA’s official website.

*The survey required respondents to have visited a spa within the past 12 months to qualify for the spa-goer study.
RELATED STORIES
Todd Shaw and Ella Kent named ISPA Foundation officers for 2023-2024


Trade body, the International Spa Association (ISPA), has appointed Todd Shaw and Ella Kent as the new chair and vice-chair respectively of the ISPA Foundation Board.
ISPA crowns Tammy Pahel 2024 ISPA Dedicated Contributor Award winner


The International Spa Association (ISPA) has recognised industry figure Tammy Pahel with the 2024 ISPA Dedicated Contributor Award.
MORE NEWS
QC New York to unveil 15,000sq ft multimillion-dollar expansion in July
QC New York, a luxury Italian day spa on Governors Island, will expand its offering this July by adding an extra 15,000sq ft of space. This new area will feature sensory saunas, waterfalls, a salt room, an ice room, a lavender room, a 142-seat bistro and a waterbed relaxation room.
Wellness real estate market booming – forecast to reach $913bn by 2028, reports GWI
The Global Wellness Institute (GWI) has released promising new research on the wellness real estate market at its third-annual Wellness Real Estate & Communities Symposium in Manhattan.
Banyan Group appoints Paul Hawco to spearhead wellness strategy
Paul Hawco, a seasoned figure in the international wellness industry, has assumed the role of executive director – integrated wellbeing at independent, hospitality group Banyan Group.
Ritz-Carlton Reynolds, Lake Oconee, unveils new-look lakeside destination spa
The Ritz-Carlton Reynolds, Lake Oconee in the southeastern US state of Georgia is celebrating a new milestone after unveiling its newly renovated 27,000sq ft destination spa.
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The sound of success: three ways music can boost spa revenue according to Myndstream’s Freddie Moross
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Triple defence: Elemental Herbology's latest SPF shields against sun damage, blue light and pollution
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+ More featured suppliers  
COMPANY PROFILES
Sommerhuber GmbH

Sommerhuber specialises in the manufacturing of heat-storing ceramics for spas. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

18-22 May 2024

Eco Resort Network

The Ravenala Attitude Hotel, Mauritius
23-24 May 2024

European Health Prevention Day

Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

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