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ACE calls on US government to offer financial support to self-employed fitness professionals
POSTED 27 Mar 2020 . BY Tom Walker
The ACE represents 90,000+ certified exercise professionals and health coaches across the US Credit: Shutterstock

These individuals are as essential to local economies as other types of workers and must be considered in well-intentioned legislators’ deployment of needed relief solutions
– Graham Melstrand
American Council on Exercise (ACE) has urged US policymakers to not leave the fitness sector's independent contractors, sole proprietors and small family businesses behind in its efforts to prop up US economy during the Coronavirus outbreak.

Speaking exclusively to HCM, Graham Melstrand​, ACE's executive vice president of engagement, said the organisation was calling on the US Congress and state legislatures to undertake "rapid exploration" of legislative relief for small businesses and their employees, independent contractors and self-employed individuals.

ACE represents 90,000+ certified exercise professionals and health coaches across the US.

"The health and fitness industry is composed primarily of small business owners, independent contractors and employees who are an important driver of the American economy," Melstrand said.

"Health clubs and studios are vital to the US economy. They serve 74 million consumers, generate US$32.3bn in annual revenue and employ more than 800,000 people.

"Many of those employed in the fitness sector are exercise professionals and health coaches who are certified by ACE.

"These are hardworking people whose livelihoods are being severely disrupted as public health authorities urge or require their businesses or employers to shutter and Americans to shelter in place.

"These individuals are as essential to local economies as other types of workers and must be considered in well-intentioned legislators’ deployment of needed relief solutions."

Melstrand added that while ACE welcomed the financial relief measures already provided by the central government, it was looking for reassurance that everyone would be covered by them.

"We are encouraged by the bipartisan commitment to this cause and this week's approval by the US Senate, which sent the relief package to the House of Representatives for consideration," he said.

"The Senate bill would provide a number of critical benefits to assist small business operators, independent contractors and unemployed individuals through the COVID-19 crisis.

"But we urge policymakers to continue supporting the full array of mechanisms and vehicles available to state and federal governments to minimise the impact on all working adults, not just some.

"Those include business-interruption loans as well as expanded unemployment benefits and earned sick-leave.

"This isn’t just an economic investment in a targeted sector: our specific small businesses and this workforce are critical in keeping the economy healthy, both economically and physiologically.

"Without us, the public health initiatives addressing inactivity-related health impacts will be missing one of their most indispensable on-the-ground partners."
RELATED STORIES
  Physical activity sector leaders welcome help for self-employed – but question delay until June


Physical activity sector bodies have welcomed the government's measures to help the UK's self- employed workers during the COVID-19 (Coronavirus) pandemic.
  Huw Edwards: physical activity sector adapting to closures, but reports of eviction threats are shameful


The physical activity sector is adapting to the difficult circumstances caused by COVID-19 (Coronavirus), according to ukactive CEO Huw Edwards.
  US government agrees to include self-employed in financial assistance package


The US government has passed a motion that will see gig workers, independent contractors and the self-employed qualify for financial assistance during the COVID-19 (Coronavirus) outbreak.
MORE NEWS
Belgin Aksoy prepares to mark 15 years of Global Wellness Day on Saturday 13 June
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HUM2N opens longevity clinic at Six Senses London
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
Mayrlife opens first hotel day clinic in partnership with Rosewood Vienna
As part of its first hotel partnership, Mayrlife – the medical health resort company known for its site in Altaussee, Austria – has launched a day clinic at the Rosewood Vienna.
KX Chelsea invests £15 million to upgrade its wellness offering
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NEWS
ACE calls on US government to offer financial support to self-employed fitness professionals
POSTED 27 Mar 2020 . BY Tom Walker
The ACE represents 90,000+ certified exercise professionals and health coaches across the US Credit: Shutterstock
These individuals are as essential to local economies as other types of workers and must be considered in well-intentioned legislators’ deployment of needed relief solutions
– Graham Melstrand
American Council on Exercise (ACE) has urged US policymakers to not leave the fitness sector's independent contractors, sole proprietors and small family businesses behind in its efforts to prop up US economy during the Coronavirus outbreak.

Speaking exclusively to HCM, Graham Melstrand​, ACE's executive vice president of engagement, said the organisation was calling on the US Congress and state legislatures to undertake "rapid exploration" of legislative relief for small businesses and their employees, independent contractors and self-employed individuals.

ACE represents 90,000+ certified exercise professionals and health coaches across the US.

"The health and fitness industry is composed primarily of small business owners, independent contractors and employees who are an important driver of the American economy," Melstrand said.

"Health clubs and studios are vital to the US economy. They serve 74 million consumers, generate US$32.3bn in annual revenue and employ more than 800,000 people.

"Many of those employed in the fitness sector are exercise professionals and health coaches who are certified by ACE.

"These are hardworking people whose livelihoods are being severely disrupted as public health authorities urge or require their businesses or employers to shutter and Americans to shelter in place.

"These individuals are as essential to local economies as other types of workers and must be considered in well-intentioned legislators’ deployment of needed relief solutions."

Melstrand added that while ACE welcomed the financial relief measures already provided by the central government, it was looking for reassurance that everyone would be covered by them.

"We are encouraged by the bipartisan commitment to this cause and this week's approval by the US Senate, which sent the relief package to the House of Representatives for consideration," he said.

"The Senate bill would provide a number of critical benefits to assist small business operators, independent contractors and unemployed individuals through the COVID-19 crisis.

"But we urge policymakers to continue supporting the full array of mechanisms and vehicles available to state and federal governments to minimise the impact on all working adults, not just some.

"Those include business-interruption loans as well as expanded unemployment benefits and earned sick-leave.

"This isn’t just an economic investment in a targeted sector: our specific small businesses and this workforce are critical in keeping the economy healthy, both economically and physiologically.

"Without us, the public health initiatives addressing inactivity-related health impacts will be missing one of their most indispensable on-the-ground partners."
RELATED STORIES
Physical activity sector leaders welcome help for self-employed – but question delay until June


Physical activity sector bodies have welcomed the government's measures to help the UK's self- employed workers during the COVID-19 (Coronavirus) pandemic.
Huw Edwards: physical activity sector adapting to closures, but reports of eviction threats are shameful


The physical activity sector is adapting to the difficult circumstances caused by COVID-19 (Coronavirus), according to ukactive CEO Huw Edwards.
US government agrees to include self-employed in financial assistance package


The US government has passed a motion that will see gig workers, independent contractors and the self-employed qualify for financial assistance during the COVID-19 (Coronavirus) outbreak.
MORE NEWS
Belgin Aksoy prepares to mark 15 years of Global Wellness Day on Saturday 13 June
Global Wellness Day (GWD) will mark its 15th anniversary on Saturday 13 June 2026, with the theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities that spark joy.
HUM2N opens longevity clinic at Six Senses London
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
Mayrlife opens first hotel day clinic in partnership with Rosewood Vienna
As part of its first hotel partnership, Mayrlife – the medical health resort company known for its site in Altaussee, Austria – has launched a day clinic at the Rosewood Vienna.
KX Chelsea invests £15 million to upgrade its wellness offering
Premium London health club, KX Chelsea, will imminently unveil its most significant redevelopment since its launch in 2002 to create an integrated wellness model combining training, recovery and relaxation.
Rosewood Le Guanahani St Barth offers ocean-themed yoga for Global Wellness Day
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Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
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FEATURED SUPPLIERS

Spa Life – where spa leaders grow together
The Spa Life UK Convention returns from 21–23 June 2026 at Whittlebury Park Hotel, Spa & Golf Resort, bringing together spa managers, directors and owners for two days of focused education, meaningful connection and commercial insight. [more...]

Endospheres' new protocols are designed to meet real client needs
Spa professionals see it every day: clients are arriving with more complex expectations. [more...]
+ More featured suppliers  
COMPANY PROFILES
Blue Rakun

Blue Rakun spaces are thoughtful, intuitive, and designed around real human behaviour, taking into [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

21-23 Jun 2026

Spa Life International (UK)

Midlands (Venue TBA), Liphook, United Kingdom
22-22 Jun 2026

World Bathing Day

Worldwide,
+ More diary  
 


ADVERTISE . CONTACT US

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Tel: +44 (0)1462 431385

©Cybertrek 2026

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