Accor is aggressively expanding its luxury segment with plans for 100 new openings by 2015.
Currently, the group has 300 luxury properties with 42 per cent of them located in Asia Pacific and 35 per cent in European cities.
The focus for the new properties will be on emerging markets, including Latin America, Middle East and Asia Pacific, which counts, over 60 per cent of the current pipeline (key countries include China, Vietnam and Indonesia).
The new hotels, which will bring the group's luxury portfolio to 400, will open under the brands Sofitel, MGallery, Pullman and Grand Mercure.
Yann Caillère, Accor president said: "One can now count on a strong European voice in the luxury and upscale market. Our brands combine the best of international standards and an interpretation of the universal essence of luxury due to our French origins.
"Our ambition for our brands and their network are immense and we are tailored to expand rapidly on this market."
