Latest
issue
GET SPA BUSINESS
magazine
Yes! Send me the FREE digital editions of Spa Business and Spa Business insider magazines and the FREE weekly Spa Business and Spa Business insider ezines and breaking news alerts!
Not right now, thanksclose this window I've already subscribed.
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Features   Products   Company profilesProfiles   Press releasesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
Active IQ trains sights on childhood inactivity
POSTED 13 Jan 2015 . BY Jak Phillips
Active IQ commercial director Jenny Patrickson believes education is key to tackling youth inactivity
The campaign against youth inactivity continues apace, with Active IQ aiming to help physical activity professionals provide safe and stimulating sessions for children under the age of five through the launch of a new qualification.

The Level 2 Certificate in Delivering Behaviour Management and Physical Activities to Children Under 5 will address the common core set of skills and knowledge developed by the former Children’s Workforce Development Council and aims to give learners the tools needed to promote healthy living to families and children.

There has been a flurry of childhood activity initiatives in recent months, with Places for People Leisure announcing a tie-up with popular IP Peppa Pig and Fit For Sport joining forces with the Power Rangers brand to extoll the virtues of regular exercise and a healthy diet. Meanwhile, operator Freedom Leisure is training its staff through Active IQ’s Adapting Fitness Instruction for Adolescents course to ensure better fitness provisions for teenagers.

“The issue of physical inactivity in the younger generation is a growing concern and we believe education is key in tackling this,” said Active IQ commercial director Jenny Patrickson.

“By learning how to engage, deliver and manage activity and behaviours amongst young children and their families we can truly impact on the health and wellbeing of future generations.

“If we can educate young children and their relatives, together they can take this knowledge and experience into the rest of their lives.”

The new qualification is open to all, from fitness instructors or personal trainers looking to expand their skills base, or as an entry point for those wanting to specialise in this area. No previous experience or qualifications are required.
Active IQ commercial director Jenny Patrickson believes education is key to tackling youth inactivity
RELATED STORIES
  New qualifications aimed at tackling fitness industry’s management skills shortage


Awarding organisation Active IQ has launched a new range of active leisure qualifications designed to help address the industry’s management skills shortage.
  Sarah Edmonds wins Active IQ promotion after just four months


Sarah Edmonds has been promoted to director of quality and standards for Active IQ, just four months since she joined parent company Premier Global.
  New exercise qualification offers specialism in training older adults


Active IQ has announced the launch of a new qualification designed to provide learners with the skills to design and adapt exercise programmes to meet the needs of older adults.
  Active IQ and CIMSPA unite for qualification partnership


Training provider Active IQ has teamed up with The Chartered Institute for Management of Sport and Physical Activity (CIMSPA) to help launch a series of new management and leadership qualifications.
MORE NEWS
Sauna advocate Becky Pelkonen drafts global public sauna-bathing charter
Becky Pelkonen, the sauna advocate and researcher, has unveiled the draft of a global public sauna-bathing charter.
Marriott International partners with Fitwel for wellness solutions across its residential portfolio
Marriott International has partnered with Fitwel, a healthy building certification system that aims to optimise occupant health.
Anna Bjurstam steps down from Six Senses to build new company Wahayla
Anna Bjurstam has left her role as Wellness Pioneer at Six Senses Hotels and Resorts and launched a new wellness, longevity and “consciousness consultancy” called Wahayla.
Fairmont Cheshire, The Mere, opens with spa philosophy of ‘Wellness without Walls’
Fairmont Cheshire, The Mere, has opened today (10 July) in the Northwest of England with a 1,715sq m Fairmont Spa that has been designed using a ‘Wellness without Walls’ concept.
+ More news   

FEATURED SUPPLIERS

Embrace the chill: TechnoAlpin's Snowsky revolutionises post-fitness recovery with falling snow
In the fast-paced world of fitness and wellness, where high-intensity workouts push us to our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]

Elemis launches its first Red Light Mask, lighting the way to advanced skin health and restoration
Elemis has branched into LED skincare with the launch of its breakthrough Red Light Mask. [more...]
+ More featured suppliers  
COMPANY PROFILES
Fenix Group srl

Founded in Italy by Gianluca Cavalletti, Fenix Group introduced Endospheres with the aim of redefini [more...]
Subtle Energies

With 30 years of clinical research, Subtle Energies is widely recognised for its authentic wellness [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
10-12 Sep 2026

ASEAN Patio Pool Spa Expo 2026

MITEC Kuala Lumpur,Malaysia, Malaysia
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
SPA BUSINESS
SPA OPPORTUNITIES
SPA BUSINESS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
Active IQ trains sights on childhood inactivity
POSTED 13 Jan 2015 . BY Jak Phillips
Active IQ commercial director Jenny Patrickson believes education is key to tackling youth inactivity
The campaign against youth inactivity continues apace, with Active IQ aiming to help physical activity professionals provide safe and stimulating sessions for children under the age of five through the launch of a new qualification.

The Level 2 Certificate in Delivering Behaviour Management and Physical Activities to Children Under 5 will address the common core set of skills and knowledge developed by the former Children’s Workforce Development Council and aims to give learners the tools needed to promote healthy living to families and children.

There has been a flurry of childhood activity initiatives in recent months, with Places for People Leisure announcing a tie-up with popular IP Peppa Pig and Fit For Sport joining forces with the Power Rangers brand to extoll the virtues of regular exercise and a healthy diet. Meanwhile, operator Freedom Leisure is training its staff through Active IQ’s Adapting Fitness Instruction for Adolescents course to ensure better fitness provisions for teenagers.

“The issue of physical inactivity in the younger generation is a growing concern and we believe education is key in tackling this,” said Active IQ commercial director Jenny Patrickson.

“By learning how to engage, deliver and manage activity and behaviours amongst young children and their families we can truly impact on the health and wellbeing of future generations.

“If we can educate young children and their relatives, together they can take this knowledge and experience into the rest of their lives.”

The new qualification is open to all, from fitness instructors or personal trainers looking to expand their skills base, or as an entry point for those wanting to specialise in this area. No previous experience or qualifications are required.
Active IQ commercial director Jenny Patrickson believes education is key to tackling youth inactivity
RELATED STORIES
New qualifications aimed at tackling fitness industry’s management skills shortage


Awarding organisation Active IQ has launched a new range of active leisure qualifications designed to help address the industry’s management skills shortage.
Sarah Edmonds wins Active IQ promotion after just four months


Sarah Edmonds has been promoted to director of quality and standards for Active IQ, just four months since she joined parent company Premier Global.
New exercise qualification offers specialism in training older adults


Active IQ has announced the launch of a new qualification designed to provide learners with the skills to design and adapt exercise programmes to meet the needs of older adults.
Active IQ and CIMSPA unite for qualification partnership


Training provider Active IQ has teamed up with The Chartered Institute for Management of Sport and Physical Activity (CIMSPA) to help launch a series of new management and leadership qualifications.
MORE NEWS
Sauna advocate Becky Pelkonen drafts global public sauna-bathing charter
Becky Pelkonen, the sauna advocate and researcher, has unveiled the draft of a global public sauna-bathing charter.
Marriott International partners with Fitwel for wellness solutions across its residential portfolio
Marriott International has partnered with Fitwel, a healthy building certification system that aims to optimise occupant health.
Anna Bjurstam steps down from Six Senses to build new company Wahayla
Anna Bjurstam has left her role as Wellness Pioneer at Six Senses Hotels and Resorts and launched a new wellness, longevity and “consciousness consultancy” called Wahayla.
Fairmont Cheshire, The Mere, opens with spa philosophy of ‘Wellness without Walls’
Fairmont Cheshire, The Mere, has opened today (10 July) in the Northwest of England with a 1,715sq m Fairmont Spa that has been designed using a ‘Wellness without Walls’ concept.
'Minor wellness hotels' recorded the strongest growth across top KPIs in 2025, finds RLA Global
Wellness hotels generating less than US$1 million (€932,700, £785,200) – or 10 per cent of total revenue from wellness and leisure – recorded the strongest RevPAR and TRevPAR growth in 2025 across categories when compared with 2024, according to the latest Wellness Real Estate Report by RLA Global, produced in partnership with P and L benchmarking firm HotStats.
Lefay Resorts introduces emotional dance classes to offer experiences that foster connection
Lefay Resorts, the portfolio of two luxury wellness properties in Italy, has added emotional dance classes and group cold plunge sessions in response to market demand for social connection.
+ More news   
 
FEATURED SUPPLIERS

Embrace the chill: TechnoAlpin's Snowsky revolutionises post-fitness recovery with falling snow
In the fast-paced world of fitness and wellness, where high-intensity workouts push us to our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]

Elemis launches its first Red Light Mask, lighting the way to advanced skin health and restoration
Elemis has branched into LED skincare with the launch of its breakthrough Red Light Mask. [more...]
+ More featured suppliers  
COMPANY PROFILES
Fenix Group srl

Founded in Italy by Gianluca Cavalletti, Fenix Group introduced Endospheres with the aim of redefini [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
10-12 Sep 2026

ASEAN Patio Pool Spa Expo 2026

MITEC Kuala Lumpur,Malaysia, Malaysia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS