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NEWS
Adidas expected to sever sponsorship ties with IAAF
POSTED 25 Jan 2016 . BY Matthew Campelli
Adidas signed an 11-year sponsorship deal with the governing body in November 2008 Credit: Getty
Adidas, the giant German sportswear company, is expected to terminate its sponsorship deal with the International Association of Athletics Federation (IAAF) four years early, amid doping and corruption allegations surrounding the organisation.

According to the BBC, the company informed the IAAF of its decision following the revelation of the doping scandal which has rocked the sport since last November.

The IAAF signed an 11-year deal with Adidas in November 2008 – worth £5.6m (US$8m, €7.4m) a year – and the organisation represented one of its longest-serving official sponsors alongside Canon, Toyota, Seiko, TDK, TBS and Mondo.

The BBC’s report added that Adidas has cited breach of contract in relation to the allegations of corruption as justification for ending the agreement. Earlier this morning (25 January), the IAAF issued a statement: “The IAAF is in close contact with all its sponsors and partners as we embark on our reform process.”

Last week, the World Anti-Doping Agency (WADA) published the second part of its groundbreaking report on doping, with its independent commission chair Dick Pound claiming that corruption was ”embedded” in the IAAF.
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  Corruption 'embedded' in the IAAF, says Wada report


The second part of the World Anti-Doping Agency’s (Wada) independent commission has damned the International Association of Athletics Federation (IAAF) - claiming that “corruption was imbedded in the organisation”.
  Anti-doping budget doubled and constitution rewritten as part of IAAF future blueprint


The International Association of Athletics Federation (IAAF) will double its anti-doping budget and rewrite its constitution in a bid to clean up the sport.
  IAAF pencils in Russia Taskforce date following doping suspension


Russia’s road back to competing in international athletics begins next month with the first visit from the International Association of Athletics Federation (IAAF) Taskforce.
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UK updates physical activity guidelines with focus on daily movement
The UK's four Chief Medical Officers have published a refreshed edition of Physical activity guidelines: UK Chief Medical Officers' report, updating the evidence that underpins the nation's physical activity recommendations and placing greater emphasis on strength, balance, reducing sedentary behaviour and, for the first time, supporting people taking weight loss medications.
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Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
NEWS
Adidas expected to sever sponsorship ties with IAAF
POSTED 25 Jan 2016 . BY Matthew Campelli
Adidas signed an 11-year sponsorship deal with the governing body in November 2008 Credit: Getty
Adidas, the giant German sportswear company, is expected to terminate its sponsorship deal with the International Association of Athletics Federation (IAAF) four years early, amid doping and corruption allegations surrounding the organisation.

According to the BBC, the company informed the IAAF of its decision following the revelation of the doping scandal which has rocked the sport since last November.

The IAAF signed an 11-year deal with Adidas in November 2008 – worth £5.6m (US$8m, €7.4m) a year – and the organisation represented one of its longest-serving official sponsors alongside Canon, Toyota, Seiko, TDK, TBS and Mondo.

The BBC’s report added that Adidas has cited breach of contract in relation to the allegations of corruption as justification for ending the agreement. Earlier this morning (25 January), the IAAF issued a statement: “The IAAF is in close contact with all its sponsors and partners as we embark on our reform process.”

Last week, the World Anti-Doping Agency (WADA) published the second part of its groundbreaking report on doping, with its independent commission chair Dick Pound claiming that corruption was ”embedded” in the IAAF.
RELATED STORIES
UK Anti-Doping poised to oversee suspended Russia’s drug-testing operations


The UK Anti-Doping Agency (UKAD) is being lined up to oversee Russia’s drug-testing operations while its own anti-doping agency (RUSADA) remains suspended.
Corruption 'embedded' in the IAAF, says Wada report


The second part of the World Anti-Doping Agency’s (Wada) independent commission has damned the International Association of Athletics Federation (IAAF) - claiming that “corruption was imbedded in the organisation”.
Anti-doping budget doubled and constitution rewritten as part of IAAF future blueprint


The International Association of Athletics Federation (IAAF) will double its anti-doping budget and rewrite its constitution in a bid to clean up the sport.
IAAF pencils in Russia Taskforce date following doping suspension


Russia’s road back to competing in international athletics begins next month with the first visit from the International Association of Athletics Federation (IAAF) Taskforce.
MORE NEWS
One in three spa practitioners have considered leaving the industry due to concerns about their own wellbeing
A new survey of UK and international spa practitioners shows that stress, burnout and wellbeing concerns have caused one in three respondents to consider leaving the industry.
UK updates physical activity guidelines with focus on daily movement
The UK's four Chief Medical Officers have published a refreshed edition of Physical activity guidelines: UK Chief Medical Officers' report, updating the evidence that underpins the nation's physical activity recommendations and placing greater emphasis on strength, balance, reducing sedentary behaviour and, for the first time, supporting people taking weight loss medications.
Sauna advocate Becky Pelkonen drafts global public sauna-bathing charter
Becky Pelkonen, the sauna advocate and researcher, has unveiled the draft of a global public sauna-bathing charter.
Marriott International partners with Fitwel for wellness solutions across its residential portfolio
Marriott International has partnered with Fitwel, a healthy building certification system that aims to optimise occupant health.
Anna Bjurstam steps down from Six Senses to build new company Wahayla
Anna Bjurstam has left her role as Wellness Pioneer at Six Senses Hotels and Resorts and launched a new wellness, longevity and “consciousness consultancy” called Wahayla.
Fairmont Cheshire, The Mere, opens with spa philosophy of ‘Wellness without Walls’
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FEATURED SUPPLIERS

MSpa Oslo series: a timeless bestseller
The MSpa Oslo series is a perennial bestseller in global markets. With innovative engineering and premium performance, this completely portable spa line-up is expertly designed to meet the needs of customers worldwide. [more...]

Elemis launches its first Red Light Mask, lighting the way to advanced skin health and restoration
Elemis has branched into LED skincare with the launch of its breakthrough Red Light Mask. [more...]
+ More featured suppliers  
COMPANY PROFILES
Templespa

Templespa was founded in 2000 by Liz and Mark Warom, seasoned entrepreneurs with a proven track reco [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
10-12 Sep 2026

ASEAN Patio Pool Spa Expo 2026

MITEC Kuala Lumpur,Malaysia, Malaysia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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