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NEWS
Adidas expected to sever sponsorship ties with IAAF
POSTED 25 Jan 2016 . BY Matthew Campelli
Adidas signed an 11-year sponsorship deal with the governing body in November 2008 Credit: Getty
Adidas, the giant German sportswear company, is expected to terminate its sponsorship deal with the International Association of Athletics Federation (IAAF) four years early, amid doping and corruption allegations surrounding the organisation.

According to the BBC, the company informed the IAAF of its decision following the revelation of the doping scandal which has rocked the sport since last November.

The IAAF signed an 11-year deal with Adidas in November 2008 – worth £5.6m (US$8m, €7.4m) a year – and the organisation represented one of its longest-serving official sponsors alongside Canon, Toyota, Seiko, TDK, TBS and Mondo.

The BBC’s report added that Adidas has cited breach of contract in relation to the allegations of corruption as justification for ending the agreement. Earlier this morning (25 January), the IAAF issued a statement: “The IAAF is in close contact with all its sponsors and partners as we embark on our reform process.”

Last week, the World Anti-Doping Agency (WADA) published the second part of its groundbreaking report on doping, with its independent commission chair Dick Pound claiming that corruption was ”embedded” in the IAAF.
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The second part of the World Anti-Doping Agency’s (Wada) independent commission has damned the International Association of Athletics Federation (IAAF) - claiming that “corruption was imbedded in the organisation”.
  Anti-doping budget doubled and constitution rewritten as part of IAAF future blueprint


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Belgin Aksoy prepares to mark 15 years of Global Wellness Day on Saturday 13 June
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HUM2N opens longevity clinic at Six Senses London
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
Mayrlife opens first hotel day clinic in partnership with Rosewood Vienna
As part of its first hotel partnership, Mayrlife – the medical health resort company known for its site in Altaussee, Austria – has launched a day clinic at the Rosewood Vienna.
KX Chelsea invests £15 million to upgrade its wellness offering
Premium London health club, KX Chelsea, will imminently unveil its most significant redevelopment since its launch in 2002 to create an integrated wellness model combining training, recovery and relaxation.
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News   Products   Magazine   Subscribe
NEWS
Adidas expected to sever sponsorship ties with IAAF
POSTED 25 Jan 2016 . BY Matthew Campelli
Adidas signed an 11-year sponsorship deal with the governing body in November 2008 Credit: Getty
Adidas, the giant German sportswear company, is expected to terminate its sponsorship deal with the International Association of Athletics Federation (IAAF) four years early, amid doping and corruption allegations surrounding the organisation.

According to the BBC, the company informed the IAAF of its decision following the revelation of the doping scandal which has rocked the sport since last November.

The IAAF signed an 11-year deal with Adidas in November 2008 – worth £5.6m (US$8m, €7.4m) a year – and the organisation represented one of its longest-serving official sponsors alongside Canon, Toyota, Seiko, TDK, TBS and Mondo.

The BBC’s report added that Adidas has cited breach of contract in relation to the allegations of corruption as justification for ending the agreement. Earlier this morning (25 January), the IAAF issued a statement: “The IAAF is in close contact with all its sponsors and partners as we embark on our reform process.”

Last week, the World Anti-Doping Agency (WADA) published the second part of its groundbreaking report on doping, with its independent commission chair Dick Pound claiming that corruption was ”embedded” in the IAAF.
RELATED STORIES
UK Anti-Doping poised to oversee suspended Russia’s drug-testing operations


The UK Anti-Doping Agency (UKAD) is being lined up to oversee Russia’s drug-testing operations while its own anti-doping agency (RUSADA) remains suspended.
Corruption 'embedded' in the IAAF, says Wada report


The second part of the World Anti-Doping Agency’s (Wada) independent commission has damned the International Association of Athletics Federation (IAAF) - claiming that “corruption was imbedded in the organisation”.
Anti-doping budget doubled and constitution rewritten as part of IAAF future blueprint


The International Association of Athletics Federation (IAAF) will double its anti-doping budget and rewrite its constitution in a bid to clean up the sport.
IAAF pencils in Russia Taskforce date following doping suspension


Russia’s road back to competing in international athletics begins next month with the first visit from the International Association of Athletics Federation (IAAF) Taskforce.
MORE NEWS
Belgin Aksoy prepares to mark 15 years of Global Wellness Day on Saturday 13 June
Global Wellness Day (GWD) will mark its 15th anniversary on Saturday 13 June 2026, with the theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities that spark joy.
HUM2N opens longevity clinic at Six Senses London
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
Mayrlife opens first hotel day clinic in partnership with Rosewood Vienna
As part of its first hotel partnership, Mayrlife – the medical health resort company known for its site in Altaussee, Austria – has launched a day clinic at the Rosewood Vienna.
KX Chelsea invests £15 million to upgrade its wellness offering
Premium London health club, KX Chelsea, will imminently unveil its most significant redevelopment since its launch in 2002 to create an integrated wellness model combining training, recovery and relaxation.
Rosewood Le Guanahani St Barth offers ocean-themed yoga for Global Wellness Day
Rosewood Le Guanahani St Barth, on the northeast coast of Saint Barthélemy in the French West Indies, is offering a programme of ocean-inspired yoga classes between 8-14 June to celebrate Global Wellness Day (GWD).
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
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FEATURED SUPPLIERS

Glow beyond protection: meet Comfort Zone Hydramemory Hybrid Glow SPF 30
Sun protection is no longer just about shielding the skin – it's about enhancing it. [more...]

Introducing Silent Loads: Wildsmith’s newest advancement in personalised wellbeing
In a world where imbalance often accumulates quietly, Wildsmith unveils its newest wellbeing innovation: Silent Loads, an approach designed to meet the needs of modern spa guests with precision and depth. [more...]
+ More featured suppliers  
COMPANY PROFILES
Wynne Business Consulting and Education

Wynne Business, founded in 1998, specialises in creating, growing and fine- tuning spas, salons, wel [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

21-23 Jun 2026

Spa Life International (UK)

Midlands (Venue TBA), Liphook, United Kingdom
22-22 Jun 2026

World Bathing Day

Worldwide,
+ More diary  
 


ADVERTISE . CONTACT US

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Tel: +44 (0)1462 431385

©Cybertrek 2026

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