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NEWS
Adidas expected to sever sponsorship ties with IAAF
POSTED 25 Jan 2016 . BY Matthew Campelli
Adidas signed an 11-year sponsorship deal with the governing body in November 2008 Credit: Getty
Adidas, the giant German sportswear company, is expected to terminate its sponsorship deal with the International Association of Athletics Federation (IAAF) four years early, amid doping and corruption allegations surrounding the organisation.

According to the BBC, the company informed the IAAF of its decision following the revelation of the doping scandal which has rocked the sport since last November.

The IAAF signed an 11-year deal with Adidas in November 2008 – worth £5.6m (US$8m, €7.4m) a year – and the organisation represented one of its longest-serving official sponsors alongside Canon, Toyota, Seiko, TDK, TBS and Mondo.

The BBC’s report added that Adidas has cited breach of contract in relation to the allegations of corruption as justification for ending the agreement. Earlier this morning (25 January), the IAAF issued a statement: “The IAAF is in close contact with all its sponsors and partners as we embark on our reform process.”

Last week, the World Anti-Doping Agency (WADA) published the second part of its groundbreaking report on doping, with its independent commission chair Dick Pound claiming that corruption was ”embedded” in the IAAF.
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The second part of the World Anti-Doping Agency’s (Wada) independent commission has damned the International Association of Athletics Federation (IAAF) - claiming that “corruption was imbedded in the organisation”.
  Anti-doping budget doubled and constitution rewritten as part of IAAF future blueprint


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Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
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News   Products   Magazine   Subscribe
NEWS
Adidas expected to sever sponsorship ties with IAAF
POSTED 25 Jan 2016 . BY Matthew Campelli
Adidas signed an 11-year sponsorship deal with the governing body in November 2008 Credit: Getty
Adidas, the giant German sportswear company, is expected to terminate its sponsorship deal with the International Association of Athletics Federation (IAAF) four years early, amid doping and corruption allegations surrounding the organisation.

According to the BBC, the company informed the IAAF of its decision following the revelation of the doping scandal which has rocked the sport since last November.

The IAAF signed an 11-year deal with Adidas in November 2008 – worth £5.6m (US$8m, €7.4m) a year – and the organisation represented one of its longest-serving official sponsors alongside Canon, Toyota, Seiko, TDK, TBS and Mondo.

The BBC’s report added that Adidas has cited breach of contract in relation to the allegations of corruption as justification for ending the agreement. Earlier this morning (25 January), the IAAF issued a statement: “The IAAF is in close contact with all its sponsors and partners as we embark on our reform process.”

Last week, the World Anti-Doping Agency (WADA) published the second part of its groundbreaking report on doping, with its independent commission chair Dick Pound claiming that corruption was ”embedded” in the IAAF.
RELATED STORIES
UK Anti-Doping poised to oversee suspended Russia’s drug-testing operations


The UK Anti-Doping Agency (UKAD) is being lined up to oversee Russia’s drug-testing operations while its own anti-doping agency (RUSADA) remains suspended.
Corruption 'embedded' in the IAAF, says Wada report


The second part of the World Anti-Doping Agency’s (Wada) independent commission has damned the International Association of Athletics Federation (IAAF) - claiming that “corruption was imbedded in the organisation”.
Anti-doping budget doubled and constitution rewritten as part of IAAF future blueprint


The International Association of Athletics Federation (IAAF) will double its anti-doping budget and rewrite its constitution in a bid to clean up the sport.
IAAF pencils in Russia Taskforce date following doping suspension


Russia’s road back to competing in international athletics begins next month with the first visit from the International Association of Athletics Federation (IAAF) Taskforce.
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McKinsey: 84 per cent of consumers say wellness is a top priority
Eighty-four per cent of consumers now say wellness is a top priority in their lives, with this percentage increasing year on year, according to a preview presentation of McKinsey’s Future of Wellness 2026 research report.
Protests continue in Albania against US$1.6 billion luxury resort backed by Jared Kushner and Ivanka Trump
Mass protests have been taking place since Monday 1 June in Albania over the development of a luxury resort by Donald Trump’s daughter Ivanka Trump and her husband Jared Kushner.
Barons Eden rebrands to Hiddenwell ahead of spa hotel portfolio expansion
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Meet Desert Therapy: Aromatherapy Associates' first new blend in seven years
There is a particular quality of stillness found only in the desert. [more...]

Why future-ready in-house laundry is the new luxury spa essential
In today’s premium spa environment, every detail shapes the guest experience – right down to the softness of towels and the freshness of linens. [more...]
+ More featured suppliers  
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Midlands (Venue TBA), Liphook, United Kingdom
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World Bathing Day

Worldwide,
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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