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NEWS
Alex Danson programme aims to get 10,000 youngsters into hockey
POSTED 04 Jul 2017 . BY Matthew Campelli
Danson launched the initiative at London's Paddington Recreation Ground
Alex Danson, who won a Rio 2016 gold medal with Team GB’s hockey team, is aiming to get 10,000 children involved in the sport in partnership with Everyone Active.

The sport and leisure provider has launched the Alex Danson Hockey Academy with the intention of getting more 7-11 year-olds playing hockey over the next three years.

Danson and Everyone Active will take the Alex Danson Hockey Academy into 500 primary schools, and will host 100 hockey camps across Everyone Active centres.

England Hockey, the sport’s national governing body, has approved the 24-week programme, which will be framed around a 4-a-side version of the game as introduction.

Danson – who is now the team captain – said Everyone Active’s facilities were “brilliant” and the amount of facilities it owns makes the offer “UK-wide”.

“Research tells us the importance of engaging with young people, before they reach the age of 11, in physical activity and ensuring it’s coached in a fun and engaging way,” she added. “Our primary school programmes are designed to do exactly that.”

Duncan Jefford, Everyone Active’s regional director, said Danson was “one of Britain’s greatest sportswomen”.

He added: “The partnership forms part of our major drive towards increasing sports participation, as it continues to decline across the UK.

“We firmly believe in the benefits of playing sport at a young age and will continue to diversify our offering to provide opportunities to get involved in sports which are disappearing from the school curriculum.”
RELATED STORIES
  Everyone Active lands Slough Borough Council leisure contract


Sports and Leisure Management (SLM), which trades as Everyone Active, has won a 10- year contract to run leisure services in Slough after being named the preferred bidder by the town's borough council.
  Everyone Active wins Warwick leisure centre contract


Everyone Active has won the contract to manage and operate leisure centres in Warwick over the next ten years.
  Everyone Active lands 20-year leisure contract


Everyone Active has signed a 20-year deal to provide sports and leisure facilities in the East Hampshire area, which will involve almost £30million ($36.9m; €35m) of investment in two new leisure centres and extensive redevelopment of another.
  Everyone Active trials modular gym


Sports and leisure operator Everyone Active is trialling a modular gym in Plymouth before deciding whether or not to provide gym users with a permanent solution.
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©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
Alex Danson programme aims to get 10,000 youngsters into hockey
POSTED 04 Jul 2017 . BY Matthew Campelli
Danson launched the initiative at London's Paddington Recreation Ground
Alex Danson, who won a Rio 2016 gold medal with Team GB’s hockey team, is aiming to get 10,000 children involved in the sport in partnership with Everyone Active.

The sport and leisure provider has launched the Alex Danson Hockey Academy with the intention of getting more 7-11 year-olds playing hockey over the next three years.

Danson and Everyone Active will take the Alex Danson Hockey Academy into 500 primary schools, and will host 100 hockey camps across Everyone Active centres.

England Hockey, the sport’s national governing body, has approved the 24-week programme, which will be framed around a 4-a-side version of the game as introduction.

Danson – who is now the team captain – said Everyone Active’s facilities were “brilliant” and the amount of facilities it owns makes the offer “UK-wide”.

“Research tells us the importance of engaging with young people, before they reach the age of 11, in physical activity and ensuring it’s coached in a fun and engaging way,” she added. “Our primary school programmes are designed to do exactly that.”

Duncan Jefford, Everyone Active’s regional director, said Danson was “one of Britain’s greatest sportswomen”.

He added: “The partnership forms part of our major drive towards increasing sports participation, as it continues to decline across the UK.

“We firmly believe in the benefits of playing sport at a young age and will continue to diversify our offering to provide opportunities to get involved in sports which are disappearing from the school curriculum.”
RELATED STORIES
Everyone Active lands Slough Borough Council leisure contract


Sports and Leisure Management (SLM), which trades as Everyone Active, has won a 10- year contract to run leisure services in Slough after being named the preferred bidder by the town's borough council.
Everyone Active wins Warwick leisure centre contract


Everyone Active has won the contract to manage and operate leisure centres in Warwick over the next ten years.
Everyone Active lands 20-year leisure contract


Everyone Active has signed a 20-year deal to provide sports and leisure facilities in the East Hampshire area, which will involve almost £30million ($36.9m; €35m) of investment in two new leisure centres and extensive redevelopment of another.
Everyone Active trials modular gym


Sports and leisure operator Everyone Active is trialling a modular gym in Plymouth before deciding whether or not to provide gym users with a permanent solution.
MORE NEWS
Protests continue in Albania against US$1.6 billion luxury resort backed by Jared Kushner and Ivanka Trump
Mass protests have been taking place since Monday 1 June in Albania over the development of a luxury resort by Donald Trump’s daughter Ivanka Trump and her husband Jared Kushner.
Barons Eden rebrands to Hiddenwell ahead of spa hotel portfolio expansion
Barons Eden, the UK parent company that operates luxury destination properties in England, has rebranded to become Hiddenwell.
Belgin Aksoy marks 15 years of Global Wellness Day
Global Wellness Day (GWD) marked its 15th anniversary on Saturday 13 June 2026, with the theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities that spark joy.
HUM2N launches longevity clinic at Six Senses London
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
Mayrlife opens first hotel day clinic in partnership with Rosewood Vienna
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FEATURED SUPPLIERS

Meet Desert Therapy: Aromatherapy Associates' first new blend in seven years
There is a particular quality of stillness found only in the desert. [more...]

Introducing Glass Act by Templespa
Introducing Glass Act, your new go-to eye serum for brighter, smoother, beautifully awakened eyes. [more...]
+ More featured suppliers  
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+ More catalogues  

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+ More directory  
DIARY

 

21-23 Jun 2026

Spa Life International (UK)

Midlands (Venue TBA), Liphook, United Kingdom
22-22 Jun 2026

World Bathing Day

Worldwide,
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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