Andrea Foster has been named senior vice president for development for Milwaukee, US-based Marcus Hotels & Resorts and MCS Capital LLC, whose portfolio includes 20 resorts and hotels in the US.

Foster, a 20-year hospitality veteran and lodging industry expert, will be responsible for marketing the company’s hotel management capabilities and identifying and securing potential acquisition, joint venture and third-party management opportunities for the company.

Foster joins Marcus Hotels & Resorts and MCS Capital from PKF Consulting|CBRE Hotels, where she most recently served as managing director, leading PKF’s Boston office and overseeing its national Spa Advisory Practice. From 2006-2011, she served as vice president, marketing and business development for destination spa resort and healthy lifestyle brand Miraval Holdings.

During her career, Foster has worked on a variety of assignments involving market positioning and repositioning, feasibility analysis, appraisals, operational analysis, sales and marketing analysis, spa studies, impact studies and tourism studies. She has become a key voice at hotel investment conferences and was the publisher of PKF’s Trends® in the Hotel Spa Industry report.

Foster is president of the Cornell Hotel Society New England Chapter, industry advisor to Cornell University Spa Association and scholarship chair for ISPA.