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NEWS
Arch Amenities expands into Canada and announces collaboration with Natura Bissé
POSTED 29 Nov 2023 . BY Megan Whitby
Personal Best provides consultative and management services designed to maximise the benefit of employee fitness and lifestyle programmes Credit: Shutterstock/ORION PRODUCTION

Credit: AAG
This strategic expansion into the vibrant and dynamic markets within Canada marks a significant milestone in our global expansion
– Barry Goldstein
Arch Amenities Group has expanded its business operations into Canada with the acquisition of Personal Best Health and Performance
Launched in 2022, AAG is a global provider of hospitality management and consulting services for commercial and residential properties, hotels, spas, private clubs and recreational spaces
The new deal forms a key part of AAG's global expansion strategy
Arch Amenities Group (AAG)* has branched into Canada with the acquisition of Personal Best Health and Performance, a Canadian leader in corporate wellness services.

Personal Best, based in Palgrave, Ontario, provides consultative and management services designed to maximise the benefit of employee fitness and lifestyle programmes.

The company specifies fitness equipment and layouts for building architects and designers and offers guidance on day-to-day operations, staffing, policies, procedures, budgeting, safety and liability issues.

"This strategic expansion into the vibrant and dynamic markets within Canada, especially Toronto, marks a significant milestone in our global expansion and reinforces our dedication to providing innovative amenity management solutions," said Barry Goldstein, AAG chief executive officer.

Reflecting on the first two years in business
It’s been a busy first two years for AAG and the company shows no signs of slowing down after its European branch recently announced a strategic collaboration with premium Spanish skincare brand Natura Bissé

AAG says the new deal was secured to “capitalise on the well-established reputation of the Natura Bissé brand in the EU and beyond and AAG’s proven experience consulting for, managing and operating preeminent luxury wellness centres and spas across the globe”.

Earlier this year, AAG also announced the launch of its proprietary survey and salary benchmarking tool, Wage Insights.

The group started with strong momentum in 2022 with five purposeful acquisitions: Hutchinson Consulting; NYS Pool Managament; Innovative Spa Management, Priva and Spa Space.

*About AAG
AAG, based in Rockville, Maryland, was formed in in 2022 following the amalgamation of spa and wellness consultancy and management company WTS International, corporate fitness and amenity solution provider LifeStart and Meet Hospitality – a hospitality services and hosted meetings company.

The company is a global provider of hospitality management and consulting services for commercial and residential properties, hotels, spas, private clubs and recreational spaces.

AAG provides preopening and sustaining strategy and support for wellness and amenity spaces in the US and across the globe.

The organisation is a portfolio company of private equity firm CI Capital Partners.
RELATED STORIES
  AAG introduces Wage Insights to provide salary and wage benchmarking data for wellness centres and hotels


Arch Amenities Group (AAG) has announced the launch of its proprietary survey and salary benchmarking tool, Wage Insights.
  Blake Feeney joins Arch Amenities Group as vice president of spa business development


Arch Amenities Group (AAG) has announced the appointment of Blake Feeney, a spa industry veteran, as vice president of spa business development.
  Arch Amenities Group announces acquisition of Hutchinson Consulting


Hutchinson Consulting has been acquired by Arch Amenities Group (AAG), a global provider of hospitality management and consulting services for commercial and residential properties, hotels, spas, private clubs and recreational spaces.
  Arch Amenities Group names new senior VP of spa and CFO to support expansion plans


Arch Amenities Group* (AAG) has expanded its executive team and appointed Susan Grey and Todd Ertel to join its ranks.
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Uniting the world of spa & wellness
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NEWS
Arch Amenities expands into Canada and announces collaboration with Natura Bissé
POSTED 29 Nov 2023 . BY Megan Whitby
Personal Best provides consultative and management services designed to maximise the benefit of employee fitness and lifestyle programmes Credit: Shutterstock/ORION PRODUCTION
Credit: AAG
This strategic expansion into the vibrant and dynamic markets within Canada marks a significant milestone in our global expansion
– Barry Goldstein
Arch Amenities Group has expanded its business operations into Canada with the acquisition of Personal Best Health and Performance
Launched in 2022, AAG is a global provider of hospitality management and consulting services for commercial and residential properties, hotels, spas, private clubs and recreational spaces
The new deal forms a key part of AAG's global expansion strategy
Arch Amenities Group (AAG)* has branched into Canada with the acquisition of Personal Best Health and Performance, a Canadian leader in corporate wellness services.

Personal Best, based in Palgrave, Ontario, provides consultative and management services designed to maximise the benefit of employee fitness and lifestyle programmes.

The company specifies fitness equipment and layouts for building architects and designers and offers guidance on day-to-day operations, staffing, policies, procedures, budgeting, safety and liability issues.

"This strategic expansion into the vibrant and dynamic markets within Canada, especially Toronto, marks a significant milestone in our global expansion and reinforces our dedication to providing innovative amenity management solutions," said Barry Goldstein, AAG chief executive officer.

Reflecting on the first two years in business
It’s been a busy first two years for AAG and the company shows no signs of slowing down after its European branch recently announced a strategic collaboration with premium Spanish skincare brand Natura Bissé

AAG says the new deal was secured to “capitalise on the well-established reputation of the Natura Bissé brand in the EU and beyond and AAG’s proven experience consulting for, managing and operating preeminent luxury wellness centres and spas across the globe”.

Earlier this year, AAG also announced the launch of its proprietary survey and salary benchmarking tool, Wage Insights.

The group started with strong momentum in 2022 with five purposeful acquisitions: Hutchinson Consulting; NYS Pool Managament; Innovative Spa Management, Priva and Spa Space.

*About AAG
AAG, based in Rockville, Maryland, was formed in in 2022 following the amalgamation of spa and wellness consultancy and management company WTS International, corporate fitness and amenity solution provider LifeStart and Meet Hospitality – a hospitality services and hosted meetings company.

The company is a global provider of hospitality management and consulting services for commercial and residential properties, hotels, spas, private clubs and recreational spaces.

AAG provides preopening and sustaining strategy and support for wellness and amenity spaces in the US and across the globe.

The organisation is a portfolio company of private equity firm CI Capital Partners.
RELATED STORIES
AAG introduces Wage Insights to provide salary and wage benchmarking data for wellness centres and hotels


Arch Amenities Group (AAG) has announced the launch of its proprietary survey and salary benchmarking tool, Wage Insights.
Blake Feeney joins Arch Amenities Group as vice president of spa business development


Arch Amenities Group (AAG) has announced the appointment of Blake Feeney, a spa industry veteran, as vice president of spa business development.
Arch Amenities Group announces acquisition of Hutchinson Consulting


Hutchinson Consulting has been acquired by Arch Amenities Group (AAG), a global provider of hospitality management and consulting services for commercial and residential properties, hotels, spas, private clubs and recreational spaces.
Arch Amenities Group names new senior VP of spa and CFO to support expansion plans


Arch Amenities Group* (AAG) has expanded its executive team and appointed Susan Grey and Todd Ertel to join its ranks.
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Almost half of spa survey respondents are unaware cancer is a disability and not adapting treatments is discrimination
A recent survey by the UK Spa Association (UKSA) into the industry’s approach to cancer care has revealed that almost half of participating respondents (46 per cent) are unaware that cancer is a disability and guests with a cancer diagnosis must be given
Solmar Hotels and Resorts offers Temazcal ceremony for Global Wellness Day
Mexican operator, Solmar Hotels and Resorts, is hosting a series of events in celebration of Global Wellness Day, including a Temazcal ceremony at its Playa Grande Resort and Spa in Los Cabos.
Mandarin Oriental announces standalone Mansions-branded residences for Abu Dhabi
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Cariitti Oy

Cariitti is a Finnish family business founded by Kari Ruokonen in 1998 that offers versatile lightin [more...]
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09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
09-12 Jun 2026

W3Spa EMEA

Hotel Cascais Miragem Health & Spa, Portugal
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
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FREE DIGITAL SUBSCRIPTIONS