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NEWS
B Corp Beauty Coalition launches to redefine industry’s sustainability standards
POSTED 11 Jan 2022 . BY Megan Whitby
The B Corporation award is only given to companies that use the power of business to solve social and environmental problems Credit: Shutterstock/Katerina Morozova

We’ve concluded that our respective solo efforts to enable positive change can be enhanced through a partnership of mutual commitment
– Davide Bollati
Twenty-six Certified B Corporations across eight countries and three continents have formed a new coalition seeking to improve the beauty industry and personal care sector’s sustainability standards.

Named the B Corp Beauty Coalition, the organisation’s mission is to:
– Enable collaboration and exchange between companies.
– Identify and share best practices, implement improvement actions and publish their outcomes.
– Help beauty consumers more easily navigate the category.
– Influence the beauty industry to trigger broader changes that can improve its social and environmental footprint.

Spa and beauty brands Aromatherapy Associates, Davines and Made for Life Organics are among the new coalition (see below for a full list of brands).

Davide Bollati, president of Davines, founding member of the coalition commented: “As Certified B Corporations, we’ve become increasingly uncomfortable with the beauty industry’s social and environmental footprint.

“We’ve concluded that our respective solo efforts to enable positive change can be enhanced through a partnership of mutual commitment.

“So, we’ve formed a coalition to leverage our combined strengths and deliver tangible
benefits to beauty customers, communities and the planet we share.”

To read the coalition's manifesto and learn about its members, head to its
official website.

“We're committing to improve four key issues,” adds Shaun Russell, founder of Skandinavisk, and a co-founding member of the coalition.

“Ingredient sourcing and sustainability; greener logistics; packaging responsibility; and consistent and clear external messaging that customers can understand and trust.

“Work has already started, and we’ll be welcoming more certified B Corps to add their talent and contribution as we gather momentum.”

Kara Peck, senior director of strategy and partnerships for B Lab US/Canada, the non-profit organisation behind the B Corporation certification method, says: “With the business sector uniquely culpable for much of the negative impacts of climate change and the systemic inequities we face today, this type of innovative collaboration is exactly what the world needs from business.

“The Coalition's work is going to greatly accelerate the beauty and personal care industry’s – and our economy’s – shift to a just, regenerative and zero-carbon future.”

The B Corp Beauty Coalition members
• Arbonne.
• Aromase.
• Aromatherapy Associates.
• Badger.
• Beauty Kitchen.
• The Body Shop.
• Cha Tzu Tang.
• Davines.
• Dermophisiologique.
• Dr. Bronner’s.
• Expanscience Laboratories.
• Greencircle Salons.
• GreenVines.
• Herbatint.
• JuliArt.
• Koa + Roy.
• Lafe’s.
• MaCher.
• Made For Life Organics.
• Melanin Essentials.
• Natural is Better.
• Oneka.
• Prose.
• Rituals.
• Rudolph Care by Andrea Rudolph.
• Skandinavisk.

About Certified B Corporations
Certified B Corporations are a new kind of business that balances purpose with profit.

The award is only given to companies that use the power of business to solve social and environmental problems.

They're legally required to consider the impact of their decisions on their workers, customers, suppliers, community and the environment.

There are currently almost 4,000 Certified B Corporations from more than 150 industries and 70 countries with one unifying goal – to redefine success in business. B Corporation is a certification, like fair trade, but it goes to whole companies.
Sign up here to get the Spa Business and Spa Business insider weekly ezines and every issue of Spa Business and Spa Business insider magazines free on digital.
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NEWS
B Corp Beauty Coalition launches to redefine industry’s sustainability standards
POSTED 11 Jan 2022 . BY Megan Whitby
The B Corporation award is only given to companies that use the power of business to solve social and environmental problems Credit: Shutterstock/Katerina Morozova
We’ve concluded that our respective solo efforts to enable positive change can be enhanced through a partnership of mutual commitment
– Davide Bollati
Twenty-six Certified B Corporations across eight countries and three continents have formed a new coalition seeking to improve the beauty industry and personal care sector’s sustainability standards.

Named the B Corp Beauty Coalition, the organisation’s mission is to:
– Enable collaboration and exchange between companies.
– Identify and share best practices, implement improvement actions and publish their outcomes.
– Help beauty consumers more easily navigate the category.
– Influence the beauty industry to trigger broader changes that can improve its social and environmental footprint.

Spa and beauty brands Aromatherapy Associates, Davines and Made for Life Organics are among the new coalition (see below for a full list of brands).

Davide Bollati, president of Davines, founding member of the coalition commented: “As Certified B Corporations, we’ve become increasingly uncomfortable with the beauty industry’s social and environmental footprint.

“We’ve concluded that our respective solo efforts to enable positive change can be enhanced through a partnership of mutual commitment.

“So, we’ve formed a coalition to leverage our combined strengths and deliver tangible
benefits to beauty customers, communities and the planet we share.”

To read the coalition's manifesto and learn about its members, head to its
official website.

“We're committing to improve four key issues,” adds Shaun Russell, founder of Skandinavisk, and a co-founding member of the coalition.

“Ingredient sourcing and sustainability; greener logistics; packaging responsibility; and consistent and clear external messaging that customers can understand and trust.

“Work has already started, and we’ll be welcoming more certified B Corps to add their talent and contribution as we gather momentum.”

Kara Peck, senior director of strategy and partnerships for B Lab US/Canada, the non-profit organisation behind the B Corporation certification method, says: “With the business sector uniquely culpable for much of the negative impacts of climate change and the systemic inequities we face today, this type of innovative collaboration is exactly what the world needs from business.

“The Coalition's work is going to greatly accelerate the beauty and personal care industry’s – and our economy’s – shift to a just, regenerative and zero-carbon future.”

The B Corp Beauty Coalition members
• Arbonne.
• Aromase.
• Aromatherapy Associates.
• Badger.
• Beauty Kitchen.
• The Body Shop.
• Cha Tzu Tang.
• Davines.
• Dermophisiologique.
• Dr. Bronner’s.
• Expanscience Laboratories.
• Greencircle Salons.
• GreenVines.
• Herbatint.
• JuliArt.
• Koa + Roy.
• Lafe’s.
• MaCher.
• Made For Life Organics.
• Melanin Essentials.
• Natural is Better.
• Oneka.
• Prose.
• Rituals.
• Rudolph Care by Andrea Rudolph.
• Skandinavisk.

About Certified B Corporations
Certified B Corporations are a new kind of business that balances purpose with profit.

The award is only given to companies that use the power of business to solve social and environmental problems.

They're legally required to consider the impact of their decisions on their workers, customers, suppliers, community and the environment.

There are currently almost 4,000 Certified B Corporations from more than 150 industries and 70 countries with one unifying goal – to redefine success in business. B Corporation is a certification, like fair trade, but it goes to whole companies.
Sign up here to get the Spa Business and Spa Business insider weekly ezines and every issue of Spa Business and Spa Business insider magazines free on digital.
RELATED STORIES
FEATURE: Sponsored: Rethinking packaging


With its commitment to meeting the highest standards in relation to sustainability and regeneration, Comfort Zone is reducing its plastic footprint through the use of innovative packaging design and an important partnership to stop ocean-bound plastic
Sustainable riverside wellness retreat Namia River Sanctuary to open on private island in Vietnam


Traditional Vietnamese herbology, plant-based nutrition and community will underpin the philosophy of the upcoming Namia River Sanctuary wellness retreat in Hoi An, Vietnam.
COP26: Sustainable Beauty Coalition event at climate summit to empower consumers to make greener beauty choices


The Sustainable Beauty Coalition (SBC) will host a virtual beauty event streamed live from the COP26 - UN Climate Change Conference.
Anthony Molet to become Davines Group CEO as Paolo Braguzzi announces plans to step down


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Annual industry event The Healing Summit has been rescheduled from May to 3 - 4 September 2022.
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To inspire and inform: ISPA gears up for 2022 conference in Las Vegas
Join ISPA at its 2022 ISPA Conference where the most innovative spa products and services on the market will be showcased for motivated spa buyers from all sectors of the spa industry to explore and access. [more...]
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i-Tech Industries S.r.l.

The history of i-Tech Industries started with the revolutionary inventions of Gianfranco Tudico, who [more...]
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+ More catalogues  

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Sommerhuber GmbH - Ceramic heated LOUNGER ONE PLUS - ultimate relaxation
Lounger One Plus is characterized by an organic aesthetic, delicate contours and an ideal lying comfort. Comfortable ergonomically shaped Heat Storing Ceramics nestle the skin and provide for perfect relaxation – touchless enjoyment meeting the highest hygiene standards. Find out more...
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Coventry Building Society Arena, Coventry, United Kingdom
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Tel: +44 (0)1462 431385

©Cybertrek 2022

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