Latest
issue
GET SPA BUSINESS
magazine
Yes! Send me the FREE digital editions of Spa Business and Spa Business insider magazines and the FREE weekly Spa Business and Spa Business insider ezines and breaking news alerts!
Not right now, thanksclose this window I've already subscribed.
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Features   Products   Company profilesProfiles   Press releasesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
'Bank of Mum and Dad' paying £7,000 a year to keep talented kids in sport
POSTED 25 Sep 2019 . BY Tom Walker
SportsAid alumni include 2017 European gymnastics champion Ellie Downie, the first gymnast to win a major all-around title for Great Britain
Parents of talented athletes are forking out more than £7,000 a year to ensure their children have the opportunity to excel in their chosen sports.

The figures come from a survey of 650 athletes who receive funding from national charity SportsAid.

The research showed that the average investment made by parents has risen from £5,022 to £7,089 per year over the last decade.

Contributing to the financial cost of competing, the survey – carried out by Nunki Solutions – found that SportsAid’s athletes typically travel 373 miles a week to get to training and competitions, up more than 80 per cent from last year’s figure of 207.

It also revealed that to keep up with the pace, athletes aged between 12 and 18 years typically train twice a day and combine their schedule with school or college work.

SportsAid provides both financial and non-financial support to talented young athletes. One of its headline programmes is the Backing The Best initiative – funded by Sport England – which has distributed more than £1m to young athletes since its launch in 2016.

According to SportsAid figures, its alumni were responsible for 69 per cent of Team GB’s medals and 71 per cent of ParalympicsGB’s medals at the Rio 2016 Olympic and Paralympic Games.

“We wish to create the world’s best sporting talent system, which constantly delivers results," said Phil Smith, Sport England's executive director of sport.

"For us that means great athletes and great performances, but it also means a system which is open to young people from different backgrounds and circumstances."

“Our investment in SportsAid makes it possible for many more athletes to fulfil their potential.”
RELATED STORIES
  Youth Sport Trust initiative to help improve wellness of young elite athletes and their parents


Youth Sport Trust (YST) has set out to protect the mental health of young talented athletes by educating and preparing them for the rigours of performance sport.
  Swim England to put talented youngsters in fast lane with performance centres


Swim England, the national governing body for swimming in England, has announced plans to open five performance centres nationwide to nurture young talent.
  GLL launches Sport Foundation to develop London athletes


Greenwich Leisure (GLL) has set up the GLL Sport foundation to provide talented athletes in London with funding and training ahead of the 2012 Olympics.
MORE NEWS
One in three spa practitioners have considered leaving the industry due to concerns about their own wellbeing
A new survey of UK and international spa practitioners shows that stress, burnout and wellbeing concerns have caused one in three respondents to consider leaving the industry.
UK updates physical activity guidelines with focus on daily movement
The UK's four Chief Medical Officers have published a refreshed edition of Physical activity guidelines: UK Chief Medical Officers' report, updating the evidence that underpins the nation's physical activity recommendations and placing greater emphasis on strength, balance, reducing sedentary behaviour and, for the first time, supporting people taking weight loss medications.
Sauna advocate Becky Pelkonen drafts global public sauna-bathing charter
Becky Pelkonen, the sauna advocate and researcher, has unveiled the draft of a global public sauna-bathing charter.
Marriott International partners with Fitwel for wellness solutions across its residential portfolio
Marriott International has partnered with Fitwel, a healthy building certification system that aims to optimise occupant health.
+ More news   

FEATURED SUPPLIERS

Elemis launches its first Red Light Mask, lighting the way to advanced skin health and restoration
Elemis has branched into LED skincare with the launch of its breakthrough Red Light Mask. [more...]

Embrace the chill: TechnoAlpin's Snowsky revolutionises post-fitness recovery with falling snow
In the fast-paced world of fitness and wellness, where high-intensity workouts push us to our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]
+ More featured suppliers  
COMPANY PROFILES
Myndstream

The Stream, Myndstream's purpose-built streaming service enables you to personalise the music to sui [more...]
Voya Organic Beauty

Voya Organic Beauty, founded in 2006 in Ireland by Mark Walton and Kira Guckian Walton, is a private [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
10-12 Sep 2026

ASEAN Patio Pool Spa Expo 2026

MITEC Kuala Lumpur,Malaysia, Malaysia
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
SPA BUSINESS
SPA OPPORTUNITIES
SPA BUSINESS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
'Bank of Mum and Dad' paying £7,000 a year to keep talented kids in sport
POSTED 25 Sep 2019 . BY Tom Walker
SportsAid alumni include 2017 European gymnastics champion Ellie Downie, the first gymnast to win a major all-around title for Great Britain
Parents of talented athletes are forking out more than £7,000 a year to ensure their children have the opportunity to excel in their chosen sports.

The figures come from a survey of 650 athletes who receive funding from national charity SportsAid.

The research showed that the average investment made by parents has risen from £5,022 to £7,089 per year over the last decade.

Contributing to the financial cost of competing, the survey – carried out by Nunki Solutions – found that SportsAid’s athletes typically travel 373 miles a week to get to training and competitions, up more than 80 per cent from last year’s figure of 207.

It also revealed that to keep up with the pace, athletes aged between 12 and 18 years typically train twice a day and combine their schedule with school or college work.

SportsAid provides both financial and non-financial support to talented young athletes. One of its headline programmes is the Backing The Best initiative – funded by Sport England – which has distributed more than £1m to young athletes since its launch in 2016.

According to SportsAid figures, its alumni were responsible for 69 per cent of Team GB’s medals and 71 per cent of ParalympicsGB’s medals at the Rio 2016 Olympic and Paralympic Games.

“We wish to create the world’s best sporting talent system, which constantly delivers results," said Phil Smith, Sport England's executive director of sport.

"For us that means great athletes and great performances, but it also means a system which is open to young people from different backgrounds and circumstances."

“Our investment in SportsAid makes it possible for many more athletes to fulfil their potential.”
RELATED STORIES
Youth Sport Trust initiative to help improve wellness of young elite athletes and their parents


Youth Sport Trust (YST) has set out to protect the mental health of young talented athletes by educating and preparing them for the rigours of performance sport.
Swim England to put talented youngsters in fast lane with performance centres


Swim England, the national governing body for swimming in England, has announced plans to open five performance centres nationwide to nurture young talent.
GLL launches Sport Foundation to develop London athletes


Greenwich Leisure (GLL) has set up the GLL Sport foundation to provide talented athletes in London with funding and training ahead of the 2012 Olympics.
MORE NEWS
One in three spa practitioners have considered leaving the industry due to concerns about their own wellbeing
A new survey of UK and international spa practitioners shows that stress, burnout and wellbeing concerns have caused one in three respondents to consider leaving the industry.
UK updates physical activity guidelines with focus on daily movement
The UK's four Chief Medical Officers have published a refreshed edition of Physical activity guidelines: UK Chief Medical Officers' report, updating the evidence that underpins the nation's physical activity recommendations and placing greater emphasis on strength, balance, reducing sedentary behaviour and, for the first time, supporting people taking weight loss medications.
Sauna advocate Becky Pelkonen drafts global public sauna-bathing charter
Becky Pelkonen, the sauna advocate and researcher, has unveiled the draft of a global public sauna-bathing charter.
Marriott International partners with Fitwel for wellness solutions across its residential portfolio
Marriott International has partnered with Fitwel, a healthy building certification system that aims to optimise occupant health.
Anna Bjurstam steps down from Six Senses to build new company Wahayla
Anna Bjurstam has left her role as Wellness Pioneer at Six Senses Hotels and Resorts and launched a new wellness, longevity and “consciousness consultancy” called Wahayla.
Fairmont Cheshire, The Mere, opens with spa philosophy of ‘Wellness without Walls’
Fairmont Cheshire, The Mere, has opened today (10 July) in the Northwest of England with a 1,715sq m Fairmont Spa that has been designed using a ‘Wellness without Walls’ concept.
+ More news   
 
FEATURED SUPPLIERS

Elemis launches its first Red Light Mask, lighting the way to advanced skin health and restoration
Elemis has branched into LED skincare with the launch of its breakthrough Red Light Mask. [more...]

Embrace the chill: TechnoAlpin's Snowsky revolutionises post-fitness recovery with falling snow
In the fast-paced world of fitness and wellness, where high-intensity workouts push us to our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]
+ More featured suppliers  
COMPANY PROFILES
Myndstream

The Stream, Myndstream's purpose-built streaming service enables you to personalise the music to sui [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
10-12 Sep 2026

ASEAN Patio Pool Spa Expo 2026

MITEC Kuala Lumpur,Malaysia, Malaysia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS