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NEWS
Basic-Fit trials corporate wellness drive across its Spanish clubs
POSTED 15 Apr 2024 . BY Kath Hudson
The Wellhub app has been made more user-friendly Credit: Wellhub

Credit: Wellhub
Our new name and brand reflect our commitment to providing a holistic wellbeing solution
– Cesar Carvalho co-founder and CEO of Wellhub
Basic-Fit is ramping up its corporate wellness sales by trialling a partnership with Wellhub in Spain
Wellhub is the new name for corporate wellness platform, Gympass
Wellhub is taking a more holistic approach, with new categories covering nutrition, sleep and mental health
New partners include Asana Rebel, Headspace, SleepCycle and Stronger U
Basic-Fit has signed up to trial Wellhub across its recently expanded Spanish network, giving access to subscribers and enabling them to use all 152 of its Spanish clubs.

This includes the 42 McFit and five Holmes Place locations it acquired recently from RSG Group.

The move is a change of tack for Basic-Fit, which has traditionally sold corporate wellness packages direct to companies. The operator indicated it's part of a strategy to accelerate growth in Spain, where Basic-Fit is now market leader by number of locations.

The remainder of its c.1,400 clubs in Germany, France, The Netherlands and Benelux will continue with direct corporate wellness sales while the Spanish trial is underway.

Wellhub is the new name for corporate wellness platform, Gympass, which rebranded recently, announcing new partnerships with mindfulness, nutrition and sleep experts.

"Eamon Lloyd, VP head of Europe at Gympass said: "This alliance gives Basic-Fit access to hundreds of thousands of corporate users, generating additional revenue, while ensuring seamless interaction and a premium experience.

"As we continue to deliver incremental value to our partners, we're glad to be working with the largest brands in this region," said Lloyd.

As well as offering access to a global network of gyms, studios, classes and fitness apps, through partners such as Bannatyne, Everlast, Everyone Active, GLL and Nuffield Health, Wellhub lists a number of new categories to address health holistically.

Mindfulness and stress reduction is now on offer thanks to partnerships with apps such as Headspace and Meditopia.

A new therapy category and partnership with LikeiFeel, provides access to licensed therapists for confidential mental health support.

Personalised nutritional support will be available from registered dietitians and nutritionists through collaborations with Lifesum, MyFitnessPal, Nutrium and StrongerU.

Insomnia is being tackled with the aid of sleep apps, including Rise Science, SleepCycle and Sleep Score.

A category aimed at women’s health has been added with dedicated resources, such as period tracking with Clue.

“Our new brand and extended services reflect our commitment to providing a holistic wellbeing solution, going beyond physical fitness to encompass mental health, nutrition, sleep and more,” said Cesar Carvalho, co-founder and CEO.

“This shift ensures we meet the needs of today’s workforce, empowering companies to create a culture where employees can check in with their wellbeing every day."

Corporate Wellness is a hot topic and and a growth opportunity for the health and fitness sector, with 93 per cent of employees valuing their wellbeing as much as their salary.

Employee stress has reached unprecedented levels, while increases in absenteeism is causing a problem for economies around the world.

Wellhub is currently used by 15,000 companies in 11 countries.

FURTHER READING
Competition in the corporate wellness market is growing, with Wellpass – which is owned by Egym – having recently bought Hussle.

Wellpass already owns Quailtrain in France.

Both Qualitrain and Hussle are expected to be rebranded, creating a Wellpass network across Europe that will compete with Wellhub (formerly Gympass).

RELATED STORIES
  Egym snaps up Hussle as it moves to dominate the corporate wellness market with its Wellpass product


Egym, has signalled its intention to become a dominant force in the corporate wellness sector with the acquisition of UK-based aggregator, Hussle.
  Wello Works – a work and wellness concept, launches first location in Sydney


Wello Works, a new concept which mixes a wellness centre and a co-working office, has launched its first site in Sydney.
  Walmart invests US$225m in state-of-the-art corporate wellness centre


The Walton family, owners of US supermarket chain, Walmart, opened the doors of its new health and fitness centre last Friday, at its Bentonville campus.
  Getting employees physically active 'cuts company healthcare costs by 35 per cent'


Companies which successfully encourage their employees to become more physically active could see their healthcare costs being cut by more than a third.
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Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
NEWS
Basic-Fit trials corporate wellness drive across its Spanish clubs
POSTED 15 Apr 2024 . BY Kath Hudson
The Wellhub app has been made more user-friendly Credit: Wellhub
Credit: Wellhub
Our new name and brand reflect our commitment to providing a holistic wellbeing solution
– Cesar Carvalho co-founder and CEO of Wellhub
Basic-Fit is ramping up its corporate wellness sales by trialling a partnership with Wellhub in Spain
Wellhub is the new name for corporate wellness platform, Gympass
Wellhub is taking a more holistic approach, with new categories covering nutrition, sleep and mental health
New partners include Asana Rebel, Headspace, SleepCycle and Stronger U
Basic-Fit has signed up to trial Wellhub across its recently expanded Spanish network, giving access to subscribers and enabling them to use all 152 of its Spanish clubs.

This includes the 42 McFit and five Holmes Place locations it acquired recently from RSG Group.

The move is a change of tack for Basic-Fit, which has traditionally sold corporate wellness packages direct to companies. The operator indicated it's part of a strategy to accelerate growth in Spain, where Basic-Fit is now market leader by number of locations.

The remainder of its c.1,400 clubs in Germany, France, The Netherlands and Benelux will continue with direct corporate wellness sales while the Spanish trial is underway.

Wellhub is the new name for corporate wellness platform, Gympass, which rebranded recently, announcing new partnerships with mindfulness, nutrition and sleep experts.

"Eamon Lloyd, VP head of Europe at Gympass said: "This alliance gives Basic-Fit access to hundreds of thousands of corporate users, generating additional revenue, while ensuring seamless interaction and a premium experience.

"As we continue to deliver incremental value to our partners, we're glad to be working with the largest brands in this region," said Lloyd.

As well as offering access to a global network of gyms, studios, classes and fitness apps, through partners such as Bannatyne, Everlast, Everyone Active, GLL and Nuffield Health, Wellhub lists a number of new categories to address health holistically.

Mindfulness and stress reduction is now on offer thanks to partnerships with apps such as Headspace and Meditopia.

A new therapy category and partnership with LikeiFeel, provides access to licensed therapists for confidential mental health support.

Personalised nutritional support will be available from registered dietitians and nutritionists through collaborations with Lifesum, MyFitnessPal, Nutrium and StrongerU.

Insomnia is being tackled with the aid of sleep apps, including Rise Science, SleepCycle and Sleep Score.

A category aimed at women’s health has been added with dedicated resources, such as period tracking with Clue.

“Our new brand and extended services reflect our commitment to providing a holistic wellbeing solution, going beyond physical fitness to encompass mental health, nutrition, sleep and more,” said Cesar Carvalho, co-founder and CEO.

“This shift ensures we meet the needs of today’s workforce, empowering companies to create a culture where employees can check in with their wellbeing every day."

Corporate Wellness is a hot topic and and a growth opportunity for the health and fitness sector, with 93 per cent of employees valuing their wellbeing as much as their salary.

Employee stress has reached unprecedented levels, while increases in absenteeism is causing a problem for economies around the world.

Wellhub is currently used by 15,000 companies in 11 countries.

FURTHER READING
Competition in the corporate wellness market is growing, with Wellpass – which is owned by Egym – having recently bought Hussle.

Wellpass already owns Quailtrain in France.

Both Qualitrain and Hussle are expected to be rebranded, creating a Wellpass network across Europe that will compete with Wellhub (formerly Gympass).

RELATED STORIES
Egym snaps up Hussle as it moves to dominate the corporate wellness market with its Wellpass product


Egym, has signalled its intention to become a dominant force in the corporate wellness sector with the acquisition of UK-based aggregator, Hussle.
Wello Works – a work and wellness concept, launches first location in Sydney


Wello Works, a new concept which mixes a wellness centre and a co-working office, has launched its first site in Sydney.
Walmart invests US$225m in state-of-the-art corporate wellness centre


The Walton family, owners of US supermarket chain, Walmart, opened the doors of its new health and fitness centre last Friday, at its Bentonville campus.
Getting employees physically active 'cuts company healthcare costs by 35 per cent'


Companies which successfully encourage their employees to become more physically active could see their healthcare costs being cut by more than a third.
MORE NEWS
QC New York to unveil 15,000sq ft multimillion-dollar expansion in July
QC New York, a luxury Italian day spa on Governors Island, will expand its offering this July by adding an extra 15,000sq ft of space. This new area will feature sensory saunas, waterfalls, a salt room, an ice room, a lavender room, a 142-seat bistro and a waterbed relaxation room.
Wellness real estate market booming – forecast to reach $913bn by 2028, reports GWI
The Global Wellness Institute (GWI) has released promising new research on the wellness real estate market at its third-annual Wellness Real Estate & Communities Symposium in Manhattan.
Banyan Group appoints Paul Hawco to spearhead wellness strategy
Paul Hawco, a seasoned figure in the international wellness industry, has assumed the role of executive director – integrated wellbeing at independent, hospitality group Banyan Group.
Ritz-Carlton Reynolds, Lake Oconee, unveils new-look lakeside destination spa
The Ritz-Carlton Reynolds, Lake Oconee in the southeastern US state of Georgia is celebrating a new milestone after unveiling its newly renovated 27,000sq ft destination spa.
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The sound of success: three ways music can boost spa revenue according to Myndstream’s Freddie Moross
At Myndstream, we understand the power of music elevates the spa experience. But did you know it can also be a powerful revenue generator? [more...]
+ More featured suppliers  
COMPANY PROFILES
SKINHAPTICS

Founded by biochemist Sandrine Dahan in 2010 in Paris, Skinhaptics is an expert French skincare br [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

18-22 May 2024

Eco Resort Network

The Ravenala Attitude Hotel, Mauritius
23-24 May 2024

European Health Prevention Day

Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
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