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NEWS
Medal winning ‘obsession’ not impacting athlete welfare, says BOA chief
POSTED 12 May 2017 . BY Matthew Campelli
Sweeney became chief executive of the BOA in November 2013 Credit: Nick Ansell/PA Wire/PA Images
“Isolated” incidents of alleged bullying and duty of care failures within some Olympic sports are not a consequence of an “obsession” with winning medals, according to the chief executive of the British Olympic Association (BOA).

Bill Sweeney claimed allegations that had been levelled at the world-class programmes of organisations such as British Cycling and British Canoeing were “not endemic” or “widespread within high performance sport”.

He also dismissed the idea that UK Sport’s no compromise approach to winning medals was having a negative impact on the duty of care for athletes.

Responding to a question from Sports Management at the Telegraph’s Business of Sport Conference about whether an “unhealthy obsession with medals” was impacting athlete care, the former Adidas executive said it was “not a case of either or”.

“I would say that, yes, it is good to be obsessed with medals, but not at all costs. And the issues that need to be fixed will be fixed,” Sweeney said.

He added: “You really want to hang on to that obsession with medals because winning matters.

“It provides inspiration. We often talk about the Australians. We sledge each other and have a love/hate relationship. They are desperate to get into our shoes again. They had investment, a great high performance system, then they had debates about whether it was all worthwhile winning medals, and look where they are now. They’ve lost focus and edge.”

Great Britain came second in the medal table at the Rio 2016 Games with 67, while Australia came 10th with 29.

Sweeney shared the panel with gold medal-winning rower Hannah Glover, British Swimming chair Maurice Watkins and new chair of UK Sport Dame Katherine Grainger.

Answering the same question, Glover revealed that she did feel “cared for” as an athlete because she was a “potential gold medal”, while Watkins suggested that while no athlete should “accept something that’s wrong” they had to “toughen up” and “appreciate” their environment.

However, Grainger said that after talking to a number of sports in her new role, several acknowledged that athlete welfare is “something they could do better”.
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NEWS
Medal winning ‘obsession’ not impacting athlete welfare, says BOA chief
POSTED 12 May 2017 . BY Matthew Campelli
Sweeney became chief executive of the BOA in November 2013 Credit: Nick Ansell/PA Wire/PA Images
“Isolated” incidents of alleged bullying and duty of care failures within some Olympic sports are not a consequence of an “obsession” with winning medals, according to the chief executive of the British Olympic Association (BOA).

Bill Sweeney claimed allegations that had been levelled at the world-class programmes of organisations such as British Cycling and British Canoeing were “not endemic” or “widespread within high performance sport”.

He also dismissed the idea that UK Sport’s no compromise approach to winning medals was having a negative impact on the duty of care for athletes.

Responding to a question from Sports Management at the Telegraph’s Business of Sport Conference about whether an “unhealthy obsession with medals” was impacting athlete care, the former Adidas executive said it was “not a case of either or”.

“I would say that, yes, it is good to be obsessed with medals, but not at all costs. And the issues that need to be fixed will be fixed,” Sweeney said.

He added: “You really want to hang on to that obsession with medals because winning matters.

“It provides inspiration. We often talk about the Australians. We sledge each other and have a love/hate relationship. They are desperate to get into our shoes again. They had investment, a great high performance system, then they had debates about whether it was all worthwhile winning medals, and look where they are now. They’ve lost focus and edge.”

Great Britain came second in the medal table at the Rio 2016 Games with 67, while Australia came 10th with 29.

Sweeney shared the panel with gold medal-winning rower Hannah Glover, British Swimming chair Maurice Watkins and new chair of UK Sport Dame Katherine Grainger.

Answering the same question, Glover revealed that she did feel “cared for” as an athlete because she was a “potential gold medal”, while Watkins suggested that while no athlete should “accept something that’s wrong” they had to “toughen up” and “appreciate” their environment.

However, Grainger said that after talking to a number of sports in her new role, several acknowledged that athlete welfare is “something they could do better”.
RELATED STORIES
All sport governing bodies should have duty of care guardian, says Grey-Thompson report


National governing bodies of sport should be required to have at least one named person dedicated to the duty of care of athletes or risk having their public funding cut, according to a wide-ranging report published by Baroness Tanni Grey-Thompson.
UK Sport has ‘not failed’ in its duty of care to athletes, says Liz Nicholl


UK Sport has dismissed criticisms that it has failed in its duty of care to athletes following high profile allegations of bullying within sports that it funds.
Duty of Care Working Group to submit recommendations by October


The group that has been tasked with shaping the government’s Duty of Care strategy will submit its recommendations to sports minister Tracey Crouch in the autumn.
Government launches safety and wellbeing in sport review


An independent review which focuses on the welfare and safety of participants in grassroots and elite sport has commenced, with experts and members of the public called to give evidence.
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KX Chelsea invests £15 million to upgrade its wellness offering
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Rosewood Le Guanahani St Barth offers ocean-themed yoga for Global Wellness Day
Rosewood Le Guanahani St Barth, on the northeast coast of Saint Barthélemy in the French West Indies, is offering a programme of ocean-inspired yoga classes between 8-14 June to celebrate Global Wellness Day (GWD).
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Hoshino Resorts combats summer heat with medically-supervised cool bathing programme for KAI onsen
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ADVERTISE . CONTACT US

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Tel: +44 (0)1462 431385

©Cybertrek 2026

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