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Black caviar baths and dancing with seals experiences promoted to attract tourists to Kazakhstan resort
POSTED 27 Oct 2014 . BY Helen Andrews
Bathing in black caviar is one of the spa treatments that will feature at the US$3.3bn resort Credit: Shutterstock / andreasnikolas
An upmarket resort planned for Kazakhstan on the eastern shore of the Caspian Sea expects to offer baths of black caviar to its spa guests when the project opens in 2020.

Dubbed the “Kenderli” resort, the project’s plan was first conceived in 2012, according to Tengrinews.kz, which received information on the development from the Ministry for Investment and Development of Kazakhstan.

While Iranian investors have expressed interest in the project, the US$3.3bn (€2.6bn, £2bn) project has not attracted any significant funding yet, which could stall the development for a number of years.

Projected figures for the development suggest that by 2020 more than half a million tourists will be flocking to Kenderli every year, with foreigners making up over half of the estimated 642,000 visitors. Russia is considered to be the most promising market for the resort, however it will target holidaymakers from parts of central Asia and the former Soviet Union, plus visitors from Turkey in the Middle East. Other attractions at the resort will include ‘dancing with seals’, golf, hot air ballooning and boat dining experiences.

The Kenderli is expected to grow into a city once it opens, so that by 2030 it will accommodate 12,000 beds in three hotels and 28,000 beds spread throughout 1,000 villas, 1,950 townhouses and 150 bungalows, according to the development’s presentation.

The area needed for this project will be 1,700 hectares and it will be created and serviced by 14,000 employees.

The Kenderli resort is being given the status of a national tourist project, as part of the Kazakhstan’s aim to boost tourism. This year, Astana, the capital city of Kazakhstan, eased visa requirements for several countries in a pilot scheme that will be reviewed in July.
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  Hunger for wellness continues in Kazakhstan as country welcomes Six Senses Spa in capital Almaty


Kazakhstan’s hunger for luxury wellness products is continuing to grow as the country welcomes a new Six Senses Spa to its capital city’s Esentai Tower development.
  AS+GG to design Expo 2017


Chicago architects Adrian Smith + Gordon Gill Architecture have won the International Design Competition for Expo 2017 in Kazakhstan’s capital.
  Abu Dhabi Plaza Complex planned for Kazakhstan


The Abu Dhabi Plaza Complex in Astana, Kazakhstan will open to the public in November 2016, in time for the Economic Expo 2017 which will be held in the capital city. Abu Dhabi-based Alder Properties and Arabtec Holding have awarded a AED4bn contract to an Arabtec-led JV for the project.
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Turkey came first at this year’s World Championship in Massage between 3-5 July in Copenhagen, Denmark.
The Wellness Tourism Association publishes industry framework for ethical and responsible retreats
The Wellness Tourism Association (WTA) has published a non-regulatory global industry framework designed to ensure the retreat market offers responsible experiences.
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Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
NEWS
Black caviar baths and dancing with seals experiences promoted to attract tourists to Kazakhstan resort
POSTED 27 Oct 2014 . BY Helen Andrews
Bathing in black caviar is one of the spa treatments that will feature at the US$3.3bn resort Credit: Shutterstock / andreasnikolas
An upmarket resort planned for Kazakhstan on the eastern shore of the Caspian Sea expects to offer baths of black caviar to its spa guests when the project opens in 2020.

Dubbed the “Kenderli” resort, the project’s plan was first conceived in 2012, according to Tengrinews.kz, which received information on the development from the Ministry for Investment and Development of Kazakhstan.

While Iranian investors have expressed interest in the project, the US$3.3bn (€2.6bn, £2bn) project has not attracted any significant funding yet, which could stall the development for a number of years.

Projected figures for the development suggest that by 2020 more than half a million tourists will be flocking to Kenderli every year, with foreigners making up over half of the estimated 642,000 visitors. Russia is considered to be the most promising market for the resort, however it will target holidaymakers from parts of central Asia and the former Soviet Union, plus visitors from Turkey in the Middle East. Other attractions at the resort will include ‘dancing with seals’, golf, hot air ballooning and boat dining experiences.

The Kenderli is expected to grow into a city once it opens, so that by 2030 it will accommodate 12,000 beds in three hotels and 28,000 beds spread throughout 1,000 villas, 1,950 townhouses and 150 bungalows, according to the development’s presentation.

The area needed for this project will be 1,700 hectares and it will be created and serviced by 14,000 employees.

The Kenderli resort is being given the status of a national tourist project, as part of the Kazakhstan’s aim to boost tourism. This year, Astana, the capital city of Kazakhstan, eased visa requirements for several countries in a pilot scheme that will be reviewed in July.
RELATED STORIES
Hyatt plans to open hotel in Kazakhstan in 2017


Hyatt has entered into a management agreement with real estate developers, Tavros Investment Holding, for a hotel in Almaty, Kazakhstan – set to open in 2017 as part of Hyatt’s expansion plans.
Hunger for wellness continues in Kazakhstan as country welcomes Six Senses Spa in capital Almaty


Kazakhstan’s hunger for luxury wellness products is continuing to grow as the country welcomes a new Six Senses Spa to its capital city’s Esentai Tower development.
AS+GG to design Expo 2017


Chicago architects Adrian Smith + Gordon Gill Architecture have won the International Design Competition for Expo 2017 in Kazakhstan’s capital.
Abu Dhabi Plaza Complex planned for Kazakhstan


The Abu Dhabi Plaza Complex in Astana, Kazakhstan will open to the public in November 2016, in time for the Economic Expo 2017 which will be held in the capital city. Abu Dhabi-based Alder Properties and Arabtec Holding have awarded a AED4bn contract to an Arabtec-led JV for the project.
MORE NEWS
Synergy – The Retreat Show invites consumer and industry perspectives on retreats for research
Synergy – The Retreat Show, the global trade show for retreats, has launched a global research initiative that will provide insights into the retreat sector from both consumer and industry perspectives.
Turkey is crowned the best massage nation at world championship
Turkey came first at this year’s World Championship in Massage between 3-5 July in Copenhagen, Denmark.
The Wellness Tourism Association publishes industry framework for ethical and responsible retreats
The Wellness Tourism Association (WTA) has published a non-regulatory global industry framework designed to ensure the retreat market offers responsible experiences.
One in three spa practitioners have considered leaving the industry due to concerns about their own wellbeing
A new survey of UK and international spa practitioners shows that stress, burnout and wellbeing concerns have caused one in three respondents to consider leaving the industry.
UK updates physical activity guidelines with focus on daily movement
The UK's four Chief Medical Officers have published a refreshed edition of Physical activity guidelines: UK Chief Medical Officers' report, updating the evidence that underpins the nation's physical activity recommendations and placing greater emphasis on strength, balance, reducing sedentary behaviour and, for the first time, supporting people taking weight loss medications.
Sauna advocate Becky Pelkonen drafts global public sauna-bathing charter
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FEATURED SUPPLIERS

HPO Tech brings design-led hyperbaric systems to the spa floor
Hyperbaric oxygen therapy has moved well beyond the clinic and spa operators represent the fastest-growing market for the technology. [more...]

Zerobody Cryo: Starpool's contrast therapy solution
Contrast therapy, based on the alternation of hot and cold rituals, has become one of the most valued practices in the fields of wellness and recovery. [more...]
+ More featured suppliers  
COMPANY PROFILES
UK Spa Association

Our mission is to raise awareness of our industry within schools, colleges, society and crucially at [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
10-12 Sep 2026

ASEAN Patio Pool Spa Expo 2026

MITEC Kuala Lumpur,Malaysia, Malaysia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
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