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NEWS
China becomes Starwood's second largest market
POSTED 28 Oct 2010 . BY Martin Nash
China has become the second largest hotel market in the world - after the US - for Starwood Hotels and Resorts Worldwide.

The company currently operates 62 hotels in the country and has a further 86 in the pipeline. From now through 2011, one in every three new Starwood hotels will open in China, including new brand flagships for eight of its nine brands.

Starwood's presence in the country started in 1985 with the debut of The Great Wall Sheraton Hotel in Beijing, the first international branded hotel in the People's Republic of China.

The company is now represented by 31 Sheraton Hotels and Resorts sites, with a further 34 planned; 11 Four Points by Sheraton, 14 planned; eight Westin properties, 13 planned; seven Le Meridien hotels, three planned; two St. Regis luxury hotels, seven planned; one Luxury Collection property, the Astor Hotel in Tianjin, set to be joined by four others under the brand; one W Hotel, in Hong Kong, with two scheduled to open next year and three planned; and one Aloft budget property, in Beijing, with seven more planned.

Element by Westin, Starwood's environmentally friendly hotel concept, is the one brand which has yet to make an appearance in China. At the moment the company operates seven Element hotels - with two more scheduled - all of them in the continental US.

MORE NEWS
Franchise expert Carrie Walsh joins Hand and Stone Massage and Facial Spa as CEO
Hand and Stone Massage and Facial Spa, the spa business with more than 650 locations across the US and Canada, has appointed franchise expert Carrie Walsh as CEO as the company plans to expand.
HCM Invest opens applications for pitching slots
The inaugural HCM Invest event has opened applications for pitching slots ahead of its launch in London on 21 October 2026.
Synergy – The Retreat Show invites consumer and industry perspectives on retreats for research
Synergy – The Retreat Show, the global trade show for retreats, has launched a global research initiative that will provide insights into the retreat sector from both consumer and industry perspectives.
Turkey is crowned the best massage nation at world championship
Turkey came first at this year’s World Championship in Massage between 3-5 July in Copenhagen, Denmark.
+ More news   

FEATURED SUPPLIERS

MSpa Oslo series: a timeless bestseller
The MSpa Oslo series is a perennial bestseller in global markets. With innovative engineering and premium performance, this completely portable spa line-up is expertly designed to meet the needs of customers worldwide. [more...]

Elemis launches its first Red Light Mask, lighting the way to advanced skin health and restoration
Elemis has branched into LED skincare with the launch of its breakthrough Red Light Mask. [more...]
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COMPANY PROFILES
Wynne Business Consulting and Education

Wynne Business, founded in 1998, specialises in creating, growing and fine- tuning spas, salons, wel [more...]
Seed To Skin

Founded by Jeanette Thottrup in 2018, in Tuscany, Seed to Skin is an award winning skincare line. [more...]
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CATALOGUE GALLERY
 

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DIRECTORY
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DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
10-12 Sep 2026

ASEAN Patio Pool Spa Expo 2026

MITEC Kuala Lumpur,Malaysia, Malaysia
+ More diary  
 
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©Cybertrek 2026
Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
NEWS
China becomes Starwood's second largest market
POSTED 28 Oct 2010 . BY Martin Nash
China has become the second largest hotel market in the world - after the US - for Starwood Hotels and Resorts Worldwide.

The company currently operates 62 hotels in the country and has a further 86 in the pipeline. From now through 2011, one in every three new Starwood hotels will open in China, including new brand flagships for eight of its nine brands.

Starwood's presence in the country started in 1985 with the debut of The Great Wall Sheraton Hotel in Beijing, the first international branded hotel in the People's Republic of China.

The company is now represented by 31 Sheraton Hotels and Resorts sites, with a further 34 planned; 11 Four Points by Sheraton, 14 planned; eight Westin properties, 13 planned; seven Le Meridien hotels, three planned; two St. Regis luxury hotels, seven planned; one Luxury Collection property, the Astor Hotel in Tianjin, set to be joined by four others under the brand; one W Hotel, in Hong Kong, with two scheduled to open next year and three planned; and one Aloft budget property, in Beijing, with seven more planned.

Element by Westin, Starwood's environmentally friendly hotel concept, is the one brand which has yet to make an appearance in China. At the moment the company operates seven Element hotels - with two more scheduled - all of them in the continental US.

MORE NEWS
Franchise expert Carrie Walsh joins Hand and Stone Massage and Facial Spa as CEO
Hand and Stone Massage and Facial Spa, the spa business with more than 650 locations across the US and Canada, has appointed franchise expert Carrie Walsh as CEO as the company plans to expand.
HCM Invest opens applications for pitching slots
The inaugural HCM Invest event has opened applications for pitching slots ahead of its launch in London on 21 October 2026.
Synergy – The Retreat Show invites consumer and industry perspectives on retreats for research
Synergy – The Retreat Show, the global trade show for retreats, has launched a global research initiative that will provide insights into the retreat sector from both consumer and industry perspectives.
Turkey is crowned the best massage nation at world championship
Turkey came first at this year’s World Championship in Massage between 3-5 July in Copenhagen, Denmark.
The Wellness Tourism Association publishes industry framework for ethical and responsible retreats
The Wellness Tourism Association (WTA) has published a non-regulatory global industry framework designed to ensure the retreat market offers responsible experiences.
One in three spa practitioners have considered leaving the industry due to concerns about their own wellbeing
A new survey of UK and international spa practitioners shows that stress, burnout and wellbeing concerns have caused one in three respondents to consider leaving the industry.
+ More news   
 
FEATURED SUPPLIERS

MSpa Oslo series: a timeless bestseller
The MSpa Oslo series is a perennial bestseller in global markets. With innovative engineering and premium performance, this completely portable spa line-up is expertly designed to meet the needs of customers worldwide. [more...]

Elemis launches its first Red Light Mask, lighting the way to advanced skin health and restoration
Elemis has branched into LED skincare with the launch of its breakthrough Red Light Mask. [more...]
+ More featured suppliers  
COMPANY PROFILES
Wynne Business Consulting and Education

Wynne Business, founded in 1998, specialises in creating, growing and fine- tuning spas, salons, wel [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
10-12 Sep 2026

ASEAN Patio Pool Spa Expo 2026

MITEC Kuala Lumpur,Malaysia, Malaysia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS