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NEWS
China becomes Starwood's second largest market
POSTED 28 Oct 2010 . BY Martin Nash
China has become the second largest hotel market in the world - after the US - for Starwood Hotels and Resorts Worldwide.

The company currently operates 62 hotels in the country and has a further 86 in the pipeline. From now through 2011, one in every three new Starwood hotels will open in China, including new brand flagships for eight of its nine brands.

Starwood's presence in the country started in 1985 with the debut of The Great Wall Sheraton Hotel in Beijing, the first international branded hotel in the People's Republic of China.

The company is now represented by 31 Sheraton Hotels and Resorts sites, with a further 34 planned; 11 Four Points by Sheraton, 14 planned; eight Westin properties, 13 planned; seven Le Meridien hotels, three planned; two St. Regis luxury hotels, seven planned; one Luxury Collection property, the Astor Hotel in Tianjin, set to be joined by four others under the brand; one W Hotel, in Hong Kong, with two scheduled to open next year and three planned; and one Aloft budget property, in Beijing, with seven more planned.

Element by Westin, Starwood's environmentally friendly hotel concept, is the one brand which has yet to make an appearance in China. At the moment the company operates seven Element hotels - with two more scheduled - all of them in the continental US.

MORE NEWS
Four Seasons Resort The Nam Hai creates Global Wellness Day programme rooted in nature
Four Seasons Resort The Nam Hai in Hoi An, Vietnam, has put together a Global Wellness Day (GWD) agenda with activations rooted in nature and shaped by four pillars of Joy – in alignment with the day’s theme #JoyMagenta.
Wellness care hospital opens in Vilnius with innovative spa and hospitality concept
Lithuanian care operator Addere Care has launched a new “wellness care hospital” in Vilnius.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Global Wellness Summit announces 2026 theme: the science, art and soul of wellness
The Global Wellness Summit (GWS) will celebrate its 20th anniversary at the 2026 event in Phuket, Thailand, later this year with the theme: The Science, Art and Soul of Wellness.
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COMPANY PROFILES
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09-11 Jun 2026

World Sauna Forum 2026

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NEWS
China becomes Starwood's second largest market
POSTED 28 Oct 2010 . BY Martin Nash
China has become the second largest hotel market in the world - after the US - for Starwood Hotels and Resorts Worldwide.

The company currently operates 62 hotels in the country and has a further 86 in the pipeline. From now through 2011, one in every three new Starwood hotels will open in China, including new brand flagships for eight of its nine brands.

Starwood's presence in the country started in 1985 with the debut of The Great Wall Sheraton Hotel in Beijing, the first international branded hotel in the People's Republic of China.

The company is now represented by 31 Sheraton Hotels and Resorts sites, with a further 34 planned; 11 Four Points by Sheraton, 14 planned; eight Westin properties, 13 planned; seven Le Meridien hotels, three planned; two St. Regis luxury hotels, seven planned; one Luxury Collection property, the Astor Hotel in Tianjin, set to be joined by four others under the brand; one W Hotel, in Hong Kong, with two scheduled to open next year and three planned; and one Aloft budget property, in Beijing, with seven more planned.

Element by Westin, Starwood's environmentally friendly hotel concept, is the one brand which has yet to make an appearance in China. At the moment the company operates seven Element hotels - with two more scheduled - all of them in the continental US.

MORE NEWS
Four Seasons Resort The Nam Hai creates Global Wellness Day programme rooted in nature
Four Seasons Resort The Nam Hai in Hoi An, Vietnam, has put together a Global Wellness Day (GWD) agenda with activations rooted in nature and shaped by four pillars of Joy – in alignment with the day’s theme #JoyMagenta.
Wellness care hospital opens in Vilnius with innovative spa and hospitality concept
Lithuanian care operator Addere Care has launched a new “wellness care hospital” in Vilnius.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Global Wellness Summit announces 2026 theme: the science, art and soul of wellness
The Global Wellness Summit (GWS) will celebrate its 20th anniversary at the 2026 event in Phuket, Thailand, later this year with the theme: The Science, Art and Soul of Wellness.
All-inclusive eco-wellness development Auko to open near Vietnam’s Son Doong caves
Auko, an all-inclusive development, is opening in Phong Nha in Vietnam in Q3 2026, with a series of 30 tented eco-lodges and wellness hospitality operations by Lumina Wellbeing.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
+ More news   
 
FEATURED SUPPLIERS

Embrace the chill: TechnoAlpin's Snowsky revolutionises post-fitness recovery with falling snow
In the fast-paced world of fitness and wellness, where high-intensity workouts push us to our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]

Aquaform is designing water as an experience
In the world of spa design, reducing water to a functional component misses the point. [more...]
+ More featured suppliers  
COMPANY PROFILES
Global Project & Spa Advisory

The company was launched in 2012 by CEO Patrick Saussay and Christopher Ryan. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
09-12 Jun 2026

W3Spa EMEA

Hotel Cascais Miragem Health & Spa, Portugal
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS