Constance Hotels & Resorts recently launched its new wellness concept called the ‘U Spa’, which replaces its former Spa de Constance brand.

The new brand’s ethos is to focus on personalised experiences. Each guest receives a Spa Experience Card so therapists can keep a note of their goals and preferences, with the aim of customising their spa treatments.

Chase Webber, corporate spa manager for Constance Hotels & Resorts, spoke exclusively to Spa Opportunities, about the reason for launching the new spa brand. “U spa by Constance brings a wellness focus into the spa guest experience because we realise that to truly rejuvenate the physical, mental and emotional elements of our visitors, a holistic integration of spa treatments, product ingredients, activity and fitness, plus healthy nutrition is required.”

The spa experience at U Spa can now be tailored exactly to individual guest specifications, according to Webber. “Our spa menu, treatments and products have been refocused towards results and objectives so that our guests can easily identify what their body is calling for. We can also guide them through our Spa Experience Card towards appropriate treatments, activities and provide healthy cuisine options in the resort to make it as easy as possible to embrace wellness while on vacation,” said Webber.

Having launched the brand earlier this year, Constance Hotels & Resorts is already reaping the benefits. “We have already seen a dramatic improvement in our guest satisfaction surveys and spa revenues have increased 14 per cent year on year,” added Webber. “Launching the spa brand throughout the group has positive effects in terms of guest satisfaction, spa standards and costs – which can be better controlled and optimised through group purchase agreements – thus increasing profitability.”

Constance Hotels and Resorts owns seven hotels in the Indian Ocean: two in the Maldives, two in Mauritius, one in Madagascar and two in the Seychelles islands the Seychelles islands.