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NEWS
DW Sports leads the way for Fitness First acquisitions – but four more operators remain in the hunt
POSTED 02 Sep 2016 . BY Tom Walker
Dave Whelan will acquire the majority Fitness First's clubs
The long-running saga of the sale of Fitness First’s UK clubs looks to be in its final act, as up to five operators are understood to have completed separate deals to buy out the nearly 70-strong portfolio – with DW Sports leading the way.

The deals, expected to be confirmed by Fitness First owner Oaktree Capital later this month, will see Fitness First carved up by DW Sports, The Gym Group and GLL (Greenwich Leisure Ltd), while other firms are circling.

DW Sports, owned by multimillionaire Dave Whelan, is expected to pick up a total of 63 clubs, nearly doubling its existing number of clubs operated under the DW Fitness banner.

Whelan confirmed the business is “getting 63 health clubs which are mainly in the south of England where we do not have so much of a presence” in an interview with the Wigan Evening Post.

With DW Sports boasting a strong selection of northern locations and Fitness First having a significant presence in affluent areas of the south – particularly London – a successful merger would see the UK’s second largest health club chain boast an enviable spread of sites.

The former Wigan Athletic chair also said he “wasn’t expecting any trouble from the competition people” in terms of the deal, with the geographical differences between DW Sports and Fitness First reducing the likelihood of intense scrutiny from the Competition and Markets Authority (CMA), which previously proved the downfall of a proposed merger between Pure Gym and The Gym Group.

If the deal goes through, it will immediately make DW Sports – which has around 80 sites – one of the largest private gym chains in the UK, rivaling current market leader Pure Gym, which currently has more than 160 clubs.

Announcing its interim results last week, The Gym Group confirmed it had “exchanged contracts on four sites from another operator” and looked to bring them online following rebrands in early 2017 – these are thought likely to be from the Fitness First portfolio.

When Health Club Management asked if the sites were being acquired from Fitness First, The Gym Group CEO John Treharne declined to comment, although he added: "Part of our strategy is that we acquire sites from other operators.”

The Gym Group currently has more than 80 sites nationwide, with six gyms opening so far this year.

It is unclear how many sites leisure trust GLL will pick up. The group currently operates more than 250 sites under its “Better” brand.

The sale of the UK arm of Fitness First will be the first step in the long-anticipated break up of the 370-strong global business. Owner Oaktree Capital Management is likely to sell the rest of the clubs – in Asia, Australia and Germany – after the UK deal is completed.

The sale of clubs which are peripheral to the core business had always been the plan under Fitness First’s ongoing 'optimisation strategy'.

This has seen the operator streamline from its peak of 165 clubs in 2012, as it worked to adapt to shrinkage in the mid-market.
RELATED STORIES
  The Gym Group acquires four new sites from rival operator


The Gym Group has exchanged contracts to take over four sites from another operator – thought to be Fitness First – as part of its continued growth.
  DW Sports leads five-way Fitness First split as deal nears completion


The fate of Fitness First looks likely to be settled within weeks.
  Virgin Active rules out move towards ‘hyper-exclusive’ health clubs


Despite plans to increase the number of premium clubs in its portfolio, Virgin Active has ruled following the likes of Fitness First into the ‘hyper-exclusive’ end of the health club market.
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News   Products   Magazine   Subscribe
NEWS
DW Sports leads the way for Fitness First acquisitions – but four more operators remain in the hunt
POSTED 02 Sep 2016 . BY Tom Walker
Dave Whelan will acquire the majority Fitness First's clubs
The long-running saga of the sale of Fitness First’s UK clubs looks to be in its final act, as up to five operators are understood to have completed separate deals to buy out the nearly 70-strong portfolio – with DW Sports leading the way.

The deals, expected to be confirmed by Fitness First owner Oaktree Capital later this month, will see Fitness First carved up by DW Sports, The Gym Group and GLL (Greenwich Leisure Ltd), while other firms are circling.

DW Sports, owned by multimillionaire Dave Whelan, is expected to pick up a total of 63 clubs, nearly doubling its existing number of clubs operated under the DW Fitness banner.

Whelan confirmed the business is “getting 63 health clubs which are mainly in the south of England where we do not have so much of a presence” in an interview with the Wigan Evening Post.

With DW Sports boasting a strong selection of northern locations and Fitness First having a significant presence in affluent areas of the south – particularly London – a successful merger would see the UK’s second largest health club chain boast an enviable spread of sites.

The former Wigan Athletic chair also said he “wasn’t expecting any trouble from the competition people” in terms of the deal, with the geographical differences between DW Sports and Fitness First reducing the likelihood of intense scrutiny from the Competition and Markets Authority (CMA), which previously proved the downfall of a proposed merger between Pure Gym and The Gym Group.

If the deal goes through, it will immediately make DW Sports – which has around 80 sites – one of the largest private gym chains in the UK, rivaling current market leader Pure Gym, which currently has more than 160 clubs.

Announcing its interim results last week, The Gym Group confirmed it had “exchanged contracts on four sites from another operator” and looked to bring them online following rebrands in early 2017 – these are thought likely to be from the Fitness First portfolio.

When Health Club Management asked if the sites were being acquired from Fitness First, The Gym Group CEO John Treharne declined to comment, although he added: "Part of our strategy is that we acquire sites from other operators.”

The Gym Group currently has more than 80 sites nationwide, with six gyms opening so far this year.

It is unclear how many sites leisure trust GLL will pick up. The group currently operates more than 250 sites under its “Better” brand.

The sale of the UK arm of Fitness First will be the first step in the long-anticipated break up of the 370-strong global business. Owner Oaktree Capital Management is likely to sell the rest of the clubs – in Asia, Australia and Germany – after the UK deal is completed.

The sale of clubs which are peripheral to the core business had always been the plan under Fitness First’s ongoing 'optimisation strategy'.

This has seen the operator streamline from its peak of 165 clubs in 2012, as it worked to adapt to shrinkage in the mid-market.
RELATED STORIES
The Gym Group acquires four new sites from rival operator


The Gym Group has exchanged contracts to take over four sites from another operator – thought to be Fitness First – as part of its continued growth.
DW Sports leads five-way Fitness First split as deal nears completion


The fate of Fitness First looks likely to be settled within weeks.
Virgin Active rules out move towards ‘hyper-exclusive’ health clubs


Despite plans to increase the number of premium clubs in its portfolio, Virgin Active has ruled following the likes of Fitness First into the ‘hyper-exclusive’ end of the health club market.
MORE NEWS
Belgin Aksoy prepares to mark 15 years of Global Wellness Day on Saturday 13 June
Global Wellness Day (GWD) will mark its 15th anniversary on Saturday 13 June 2026, with the theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities that spark joy.
HUM2N opens longevity clinic at Six Senses London
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
Mayrlife opens first hotel day clinic in partnership with Rosewood Vienna
As part of its first hotel partnership, Mayrlife – the medical health resort company known for its site in Altaussee, Austria – has launched a day clinic at the Rosewood Vienna.
KX Chelsea invests £15 million to upgrade its wellness offering
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Meet Desert Therapy: Aromatherapy Associates' first new blend in seven years
There is a particular quality of stillness found only in the desert. [more...]

Spa Life – where spa leaders grow together
The Spa Life UK Convention returns from 21–23 June 2026 at Whittlebury Park Hotel, Spa & Golf Resort, bringing together spa managers, directors and owners for two days of focused education, meaningful connection and commercial insight. [more...]
+ More featured suppliers  
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ESPA

Founded in 1992 by Susan Harmsworth, ESPA combines the conceptualisation, development and management [more...]
+ More profiles  
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+ More catalogues  

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09-12 Jun 2026

W3Spa EMEA

Hotel Cascais Miragem Health & Spa, Portugal
21-23 Jun 2026

Spa Life International (UK)

Midlands (Venue TBA), Liphook, United Kingdom
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS