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NEWS
Disney brings the page to life with augmented reality colouring app
POSTED 09 Oct 2015 . BY Tom Anstey
Using the app, users can draw a 2D image which will be shown in 3D form Credit: Disney
Disney has developed a way to live map colour from a 2D colouring book onto an animated 3D model using augmented reality.

A video released by Disney shows tests where if you view specially-designed images through an app, the character you draw comes to life in an augmented 3D virtual space. The technology can recognise boundaries in a similar way to a QR code reader but can also recognise the drawing itself and the colours applied to it, even if the image moves. An app-enabled device will be able to move 360 degrees around the character, which is created by mapping each pixel on the 2D drawing to each surface pixel on the 3D animation.

ETH Zurich and the Swiss university EPFL, worked with Disney on the development, which could be implemented into future visitor attractions as part of an immersive experience.



“It’s more than just a toy,” said Disney Research Zurich’s Bob Sumner, speaking to the BBC. “It focuses on an area we call ‘augmented creativity’ where we use augmented reality to enhance creative play.

“What this allows us to do is add a magical overlay on top of traditional activities so that children can really enhance the power of their creativity.”

The research team is now taking the technology beyond drawings and looking at how it can apply the revolutionary new technology to musical and educational experiences, something it will reveal at some point in November.
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A startup virtual reality company in California’s Silicon Valley has secured US$65m (€58m, £42m) from a number of global companies including Disney as media and entertainments companies start to invest in new forms of immersive technology.
  Disney reveals plans for major Star Wars, Toy Story and Marvel-themed lands at D23 Expo


It’s been a big weekend for Disney, after the company announced details for its first Marvel attraction, a Toy Story-themed expansion at Hollywood Studios and the long- rumoured plans for a Star Wars land at two of its US theme parks.
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Aditya Saluja, an industry leader in luxury wellness hospitality, has been appointed as commercial director of spa and wellness for the spa management division of Minor Hotels, MSpa International.
Preidlhof Luxury DolceVita Resort to unveil new spa in February 2027
Preidlhof Luxury DolceVita Resort, a destination resort and spa in Naturno, South Tyrol in Italy, will reveal a new spa in February 2027, which has been designed by wellness expert and consultant Patrizia Bortolin.
ISPA launches on-demand customer experience course by Dan Gingiss
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©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
Disney brings the page to life with augmented reality colouring app
POSTED 09 Oct 2015 . BY Tom Anstey
Using the app, users can draw a 2D image which will be shown in 3D form Credit: Disney
Disney has developed a way to live map colour from a 2D colouring book onto an animated 3D model using augmented reality.

A video released by Disney shows tests where if you view specially-designed images through an app, the character you draw comes to life in an augmented 3D virtual space. The technology can recognise boundaries in a similar way to a QR code reader but can also recognise the drawing itself and the colours applied to it, even if the image moves. An app-enabled device will be able to move 360 degrees around the character, which is created by mapping each pixel on the 2D drawing to each surface pixel on the 3D animation.

ETH Zurich and the Swiss university EPFL, worked with Disney on the development, which could be implemented into future visitor attractions as part of an immersive experience.



“It’s more than just a toy,” said Disney Research Zurich’s Bob Sumner, speaking to the BBC. “It focuses on an area we call ‘augmented creativity’ where we use augmented reality to enhance creative play.

“What this allows us to do is add a magical overlay on top of traditional activities so that children can really enhance the power of their creativity.”

The research team is now taking the technology beyond drawings and looking at how it can apply the revolutionary new technology to musical and educational experiences, something it will reveal at some point in November.
RELATED STORIES
VR startup Jaunt secures US$65m to develop immersive technology


A startup virtual reality company in California’s Silicon Valley has secured US$65m (€58m, £42m) from a number of global companies including Disney as media and entertainments companies start to invest in new forms of immersive technology.
Disney reveals plans for major Star Wars, Toy Story and Marvel-themed lands at D23 Expo


It’s been a big weekend for Disney, after the company announced details for its first Marvel attraction, a Toy Story-themed expansion at Hollywood Studios and the long- rumoured plans for a Star Wars land at two of its US theme parks.
MORE NEWS
Minor Hotels appoints Aditya Saluja as commercial director for MSpa International
Aditya Saluja, an industry leader in luxury wellness hospitality, has been appointed as commercial director of spa and wellness for the spa management division of Minor Hotels, MSpa International.
Preidlhof Luxury DolceVita Resort to unveil new spa in February 2027
Preidlhof Luxury DolceVita Resort, a destination resort and spa in Naturno, South Tyrol in Italy, will reveal a new spa in February 2027, which has been designed by wellness expert and consultant Patrizia Bortolin.
ISPA launches on-demand customer experience course by Dan Gingiss
The International Spa Association (ISPA) has launched a course by customer experience expert Dan Gingiss on its iLearn platform.
Virgin Active opens social wellness club in London's Mayfair
Corinthia appoints Peter Roth as president of hotel operations
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Glow beyond protection: meet Comfort Zone Hydramemory Hybrid Glow SPF 30
Sun protection is no longer just about shielding the skin – it's about enhancing it. [more...]

MSpa Oslo series: a timeless bestseller
The MSpa Oslo series is a perennial bestseller in global markets. With innovative engineering and premium performance, this completely portable spa line-up is expertly designed to meet the needs of customers worldwide. [more...]
+ More featured suppliers  
COMPANY PROFILES
Subtle Energies

With 30 years of clinical research, Subtle Energies is widely recognised for its authentic wellness [more...]
+ More profiles  
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+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
10-12 Sep 2026

ASEAN Patio Pool Spa Expo 2026

MITEC Kuala Lumpur,Malaysia, Malaysia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS