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NEWS
EFDS creates disability sport guide for journalists
POSTED 31 Aug 2016 . BY Matthew Campelli
Horne said that positive news would encourage disabled people to get involved in sport
The English Federation of Disability Sport (EFDS) is publishing a guide for journalists and providers of sport news to improve their output when covering disability sport.

Within the body’s Media Research Report – which benchmarked the media’s current portrayal of disabled people in sport – were a number of key messages for reporters based on survey responses of disabled and non-disabled participants.

Recommendations include: a focus on achievement rather that disability; avoiding overly used terms such as “inspirational”; explaining classification systems; and the use of high quality images.

The guide also gives tips on tailoring content, story type, style and placement, language and media formats.

The report, which was put together by ComRes, found that while there had been an improvement in media coverage since the London 2012 Paralympics, there needs to be a “long-term effort” to improve media coverage between Paralympic years.

Sport England, the Sports Journalists’ Association (SJA) and the British Paralympic Association (BPA) are supporting the guide.

“The news we consume can affect everyone’s perceptions of themselves as people and, for the talented few in sport, as athletes,” said EFDS chief executive Barry Horne. “This means that it is particularly important that coverage is positive if it is going to encourage disabled people to access opportunities and take part.

“That is why we all have an obligation to improve our reporting and articles about disabled people in sport.”
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  EFDS publishes new guidelines for disability sport and fitness providers


The English Federation of Disability Sport has published a new set of guidelines for sport and fitness providers. The guidelines form a part of the Talk To Me report – published on 31 October – and draw from consultations with both active and inactive disabled people.
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News   Products   Magazine   Subscribe
NEWS
EFDS creates disability sport guide for journalists
POSTED 31 Aug 2016 . BY Matthew Campelli
Horne said that positive news would encourage disabled people to get involved in sport
The English Federation of Disability Sport (EFDS) is publishing a guide for journalists and providers of sport news to improve their output when covering disability sport.

Within the body’s Media Research Report – which benchmarked the media’s current portrayal of disabled people in sport – were a number of key messages for reporters based on survey responses of disabled and non-disabled participants.

Recommendations include: a focus on achievement rather that disability; avoiding overly used terms such as “inspirational”; explaining classification systems; and the use of high quality images.

The guide also gives tips on tailoring content, story type, style and placement, language and media formats.

The report, which was put together by ComRes, found that while there had been an improvement in media coverage since the London 2012 Paralympics, there needs to be a “long-term effort” to improve media coverage between Paralympic years.

Sport England, the Sports Journalists’ Association (SJA) and the British Paralympic Association (BPA) are supporting the guide.

“The news we consume can affect everyone’s perceptions of themselves as people and, for the talented few in sport, as athletes,” said EFDS chief executive Barry Horne. “This means that it is particularly important that coverage is positive if it is going to encourage disabled people to access opportunities and take part.

“That is why we all have an obligation to improve our reporting and articles about disabled people in sport.”
RELATED STORIES
EFDS: Activity providers need to be more proactive in reaching disabled people


Physical activity providers need to be more “proactive” in trying to appeal to the disabled population, according to the chief executive of the English Federation of Disability Sport (EFDS).
EFDS consortium wins £4.5m Spirit of 2012 grant


A consortium headed up by the English Federation of Disability Sport (EFDS) has bagged a £4.5m (US$6.4m, €5.9m) grant to get people active across 18 locations in the UK.
EFDS publishes new guidelines for disability sport and fitness providers


The English Federation of Disability Sport has published a new set of guidelines for sport and fitness providers. The guidelines form a part of the Talk To Me report – published on 31 October – and draw from consultations with both active and inactive disabled people.
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One in three spa practitioners have considered leaving the industry due to concerns about their own wellbeing
A new survey of UK and international spa practitioners shows that stress, burnout and wellbeing concerns have caused one in three respondents to consider leaving the industry.
UK updates physical activity guidelines with focus on daily movement
The UK's four Chief Medical Officers have published a refreshed edition of Physical activity guidelines: UK Chief Medical Officers' report, updating the evidence that underpins the nation's physical activity recommendations and placing greater emphasis on strength, balance, reducing sedentary behaviour and, for the first time, supporting people taking weight loss medications.
Sauna advocate Becky Pelkonen drafts global public sauna-bathing charter
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Marriott International partners with Fitwel for wellness solutions across its residential portfolio
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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS