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NEWS
EFDS creates disability sport guide for journalists
POSTED 31 Aug 2016 . BY Matthew Campelli
Horne said that positive news would encourage disabled people to get involved in sport
The English Federation of Disability Sport (EFDS) is publishing a guide for journalists and providers of sport news to improve their output when covering disability sport.

Within the body’s Media Research Report – which benchmarked the media’s current portrayal of disabled people in sport – were a number of key messages for reporters based on survey responses of disabled and non-disabled participants.

Recommendations include: a focus on achievement rather that disability; avoiding overly used terms such as “inspirational”; explaining classification systems; and the use of high quality images.

The guide also gives tips on tailoring content, story type, style and placement, language and media formats.

The report, which was put together by ComRes, found that while there had been an improvement in media coverage since the London 2012 Paralympics, there needs to be a “long-term effort” to improve media coverage between Paralympic years.

Sport England, the Sports Journalists’ Association (SJA) and the British Paralympic Association (BPA) are supporting the guide.

“The news we consume can affect everyone’s perceptions of themselves as people and, for the talented few in sport, as athletes,” said EFDS chief executive Barry Horne. “This means that it is particularly important that coverage is positive if it is going to encourage disabled people to access opportunities and take part.

“That is why we all have an obligation to improve our reporting and articles about disabled people in sport.”
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NEWS
EFDS creates disability sport guide for journalists
POSTED 31 Aug 2016 . BY Matthew Campelli
Horne said that positive news would encourage disabled people to get involved in sport
The English Federation of Disability Sport (EFDS) is publishing a guide for journalists and providers of sport news to improve their output when covering disability sport.

Within the body’s Media Research Report – which benchmarked the media’s current portrayal of disabled people in sport – were a number of key messages for reporters based on survey responses of disabled and non-disabled participants.

Recommendations include: a focus on achievement rather that disability; avoiding overly used terms such as “inspirational”; explaining classification systems; and the use of high quality images.

The guide also gives tips on tailoring content, story type, style and placement, language and media formats.

The report, which was put together by ComRes, found that while there had been an improvement in media coverage since the London 2012 Paralympics, there needs to be a “long-term effort” to improve media coverage between Paralympic years.

Sport England, the Sports Journalists’ Association (SJA) and the British Paralympic Association (BPA) are supporting the guide.

“The news we consume can affect everyone’s perceptions of themselves as people and, for the talented few in sport, as athletes,” said EFDS chief executive Barry Horne. “This means that it is particularly important that coverage is positive if it is going to encourage disabled people to access opportunities and take part.

“That is why we all have an obligation to improve our reporting and articles about disabled people in sport.”
RELATED STORIES
EFDS: Activity providers need to be more proactive in reaching disabled people


Physical activity providers need to be more “proactive” in trying to appeal to the disabled population, according to the chief executive of the English Federation of Disability Sport (EFDS).
EFDS consortium wins £4.5m Spirit of 2012 grant


A consortium headed up by the English Federation of Disability Sport (EFDS) has bagged a £4.5m (US$6.4m, €5.9m) grant to get people active across 18 locations in the UK.
EFDS publishes new guidelines for disability sport and fitness providers


The English Federation of Disability Sport has published a new set of guidelines for sport and fitness providers. The guidelines form a part of the Talk To Me report – published on 31 October – and draw from consultations with both active and inactive disabled people.
MORE NEWS
Belgin Aksoy prepares to mark 15 years of Global Wellness Day on Saturday 13 June
Global Wellness Day (GWD) will mark its 15th anniversary on Saturday 13 June 2026, with the theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities that spark joy.
HUM2N opens longevity clinic at Six Senses London
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
Mayrlife opens first hotel day clinic in partnership with Rosewood Vienna
As part of its first hotel partnership, Mayrlife – the medical health resort company known for its site in Altaussee, Austria – has launched a day clinic at the Rosewood Vienna.
KX Chelsea invests £15 million to upgrade its wellness offering
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ADVERTISE . CONTACT US

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Tel: +44 (0)1462 431385

©Cybertrek 2026

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