UK-based spa management and skincare company ESPA is set for blast off with reformulated products, three new results-driven collections and a fresh image.
Since the company's inception in 1993, ESPA has delivered professional and retail skin-care products, treatments and high-end spa designs worldwide.
Two years ago, the company created a state-of-the-art manufacturing plant, giving it sole control over all production aspects from development to quality and supply. And now it's ready to reveal a whole new rebrand.
ESPA has spent more than two years redeveloping its products to ensure that they're free of synthetic ingredients such as parabens, SLS, DEA, TEA, artificial colours and fragrances - it confirms that its formulations "now average over 99 per cent natural ingredients".
According to founder and CEO Susan Harmsworth, however, the main focus of in-house chemists and bio-chemists has been to scrutinise and rigorously test products to ensure that they deliver viable results.
"ESPA is a luxury, highly efficacious skincare brand that also happens to be natural," she says.
The entire product range has been reformulated including hero products such as the 24-Hour Moisturising Complex, the Pink Hair & Scalp Mud and Skin Radiance Mask. The new formulations, created ultimately for professional use, have been designed to help improve product performance.
At the forefront of the rebrand are three new collections. The first collection, Super Active Lift & Firm, has been designed to challenge the signs of ageing and comprises a mask, intensive face serum, face moisturiser, intensive eye serum and eye moisturiser. Ingredients include larch - a powerful active that tightens, lifts and firms the skin - and golden root, which is said to brighten the delicate eye area and reduce puffiness.
Secondly, the Body Collection features an Energising Shower Gel and an Energising Body Lotion to cleanse, nourish and soften the skin; and an invigorating Body Reviver - a cooling, smoothing cleanser. All of the products have a zesty aroma to stimulate the body and awaken the mind.
Finally, the Men's Collection for the face and body (pictured) has been created to keep the skin in optimum condition - so that it's moisturised, supple and smooth - for a healthy look. It includes an Age-Rebel Moisturiser and Eye Hydrator, an Energising Shower Gel and an Invigorating Body Reviver that cools, exfoliates and cleanses.
Aligned with the updated product formulations comes a fresh image and feel to the ESPA brand.
A new monogram and logo will adorn all packaging, while product ranges have been sub-divided by colour for easy consumer navigation.
The products also have new solution-focused names, clearly defined categories and contemporary pack imagery.
