Elemis has opened the doors of its new City of London Academy of Excellence, offering a dedicated training venue at the heart of the British capital.

With a capacity for 60 delegates a day, the 4450sq ft (413sq m) space on Farringdon Road is set over two floors and features six training rooms, including a dedicated international training room for small groups and one-to-one training sessions, and a retail training room.

Open to employees, business partners and with an edited range of fee paying courses for general attendance, the dedicated training venue will offer training and education for all.

The Academy prides itself in inspiring and immersing trainees in the Elemis DNA. It ensures each attendee leaves every training programme embracing their role as an Elemis ambassador, advocate and brand custodian, with full accreditation and the tools necessary to run a profitable business, from consultations to client retention and closing of a sale.

“We are absolutely delighted to open the doors to our network of therapists to train them to the highest standard, in our capital city London,” said managing director Noella Gabriel.

“The heartbeat of Elemis has always been education. After 26 years it's incredibly important that our delegates are brought into an environment that represents the complete journey of the Elemis brand to its fullest. To be immersed in that environment is key to enabling our delegates to fall in love with the brand. We have always invested more than any other company in educating an Elemis therapist to deliver the treatment experience to a very high standard with both knowledge of skin and product combined. Once you join Elemis our educational commitment is long-term.”