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NEWS
Equinox to open two new clubs in London
POSTED 25 Oct 2016 . BY Tom Walker
Equinox opened its first London club in the capital’s upmarket Kensington area in 2012
US-based health club chain Equinox has revealed plans to open two new properties in London.

The premium operator, which opened its first UK club in the capital’s upmarket Kensington area in 2012, said the two new clubs are part of plans for a “continued expansion throughout London in the coming years”.

The first of the new clubs, located at 12 St. James’s Street in central London, is set to open in 2017 while the second – in Shoreditch – will launch in 2019.

“St. James’s and Shoreditch represent two unique communities in our city, each, like Equinox, grounded in substance but elevated in style,” said Gentry Long, managing director of operations in the UK.

“Knowing that there is significant demand for the Equinox lifestyle in London, we feel confident that our offerings will further enhance the culture of these already vibrant neighbourhoods.”

He added that the concept for the St James’ club will be an “intimate addition to the company’s portfolio” and will distinguish itself from other clubs in the market with additional luxury amenities and a capped membership structure.

The club’s interior will be created designer Joyce Wang, while architecture firm Woods Bagot will build out plans to preserve original details of the historic building, fusing old and new to create a unique backdrop for this exclusive experience.

The club will also offer Tier X, Equinox’s bespoke, performance-driven health coaching, a boutique spa and lounge café.

Equinox currently operates 83 upscale, full-service clubs in the US and Canada, in addition to the single site in London.
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Uniting the world of spa & wellness
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Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
Equinox to open two new clubs in London
POSTED 25 Oct 2016 . BY Tom Walker
Equinox opened its first London club in the capital’s upmarket Kensington area in 2012
US-based health club chain Equinox has revealed plans to open two new properties in London.

The premium operator, which opened its first UK club in the capital’s upmarket Kensington area in 2012, said the two new clubs are part of plans for a “continued expansion throughout London in the coming years”.

The first of the new clubs, located at 12 St. James’s Street in central London, is set to open in 2017 while the second – in Shoreditch – will launch in 2019.

“St. James’s and Shoreditch represent two unique communities in our city, each, like Equinox, grounded in substance but elevated in style,” said Gentry Long, managing director of operations in the UK.

“Knowing that there is significant demand for the Equinox lifestyle in London, we feel confident that our offerings will further enhance the culture of these already vibrant neighbourhoods.”

He added that the concept for the St James’ club will be an “intimate addition to the company’s portfolio” and will distinguish itself from other clubs in the market with additional luxury amenities and a capped membership structure.

The club’s interior will be created designer Joyce Wang, while architecture firm Woods Bagot will build out plans to preserve original details of the historic building, fusing old and new to create a unique backdrop for this exclusive experience.

The club will also offer Tier X, Equinox’s bespoke, performance-driven health coaching, a boutique spa and lounge café.

Equinox currently operates 83 upscale, full-service clubs in the US and Canada, in addition to the single site in London.
RELATED STORIES
Exclusive: Equinox vice-president Aaron Richter tells HCM about company's ambitious new fitness-focused hotel brand


Luxury fitness chain Equinox will theme its first hotel/health club hybrids around movement, nutrition and regeneration in an appeal to regular travellers who want to keep fit.
MORE NEWS
Gran Hotel Taoro opens Sandára Wellness Centre
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Franchise expert Carrie Walsh joins Hand and Stone Massage and Facial Spa as CEO
Hand and Stone Massage and Facial Spa, the spa business with more than 650 locations across the US and Canada, has appointed franchise expert Carrie Walsh as CEO as the company plans to expand.
HCM Invest opens applications for pitching slots
The inaugural HCM Invest event has opened applications for pitching slots ahead of its launch in London on 21 October 2026.
Synergy – The Retreat Show invites consumer and industry perspectives on retreats for research
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MSpa Oslo series: a timeless bestseller
The MSpa Oslo series is a perennial bestseller in global markets. With innovative engineering and premium performance, this completely portable spa line-up is expertly designed to meet the needs of customers worldwide. [more...]
+ More featured suppliers  
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Bioline Jatò

Bioline Jatò is a family Italian company operating in the professional skincare industry since 197 [more...]
+ More profiles  
CATALOGUE GALLERY
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+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

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ASEAN Patio Pool Spa Expo 2026

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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS