Latest
issue
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Features   Products   Company profilesProfiles   Press releasesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
Europa Park adds world-first virtual reality experience to attraction's oldest rollercoaster
POSTED 18 Sep 2015 . BY Tom Anstey
Riders wear the Samsung Gear VR headset which takes them to a whole new virtual world
Europa Park has teamed up with Mack Rides to debut a world first, incorporating virtual reality into its oldest rollercoaster to create a whole new experience for visitors to the attraction.

With several theme parks having toyed with the concept of using virtual reality on rollercoasters, Europa Park is the first to implement the technology, using the wireless Samsung Gear VR headset to completely transform the world around them.

The VR experience on Alpen Express, which originally opened in 1984 under the name Grotto Blitz, is based on MackMedia’s ‘The Mystery of Castle Balthasar’. The VR film immerses riders in the world of the park’s mascot Ed Euromaus, taking them for a ride on a mine cart and then on the wings of a dragon, before returning back to the theme park. Using precise synchronisation, riders are shown a 3D animated world, matching the track and completely reinventing the ageing rollercoaster.

“The VR glasses create an immersive experience that would be almost impossible to surpass. It won’t work if you look at the same movie at home in your living room, it’s what you see and what you feel," Steffen Kottkamp, director of MackCreative at Europa Park, told Attractions Management.

“It’s cheaper than building an entirely new coaster but that’s not the aim of it. One possibility is giving an existing coaster a new chance. That’s the way we did it here, this is our first step. In the end there will be a lot of companies that will want to build a new coaster and integrate virtual reality from day one.”



Mack has been testing the technology since 2013, revealing test footage in September 2014 shot at Europa Park, which used Oculus Rift linked to the park’s Blue Fire and Pegasus rides. The test used an automatic synchronisation system to detect speed via the train’s wheels, sending the data to the computer to calculate position and match the virtual experience to the real-life one.

Kottkamp also revealed to Attractions Management that Mack, which also owns Europa Park has started to distribute the one-of-a-kind technology to interested parties.

“If you ride the coaster you feel like this is an immersive experience you've never had before, so we are trying to make a business model out of it and sell it to theme parks worldwide,” he said.

“Today is day one and it’s gone very smoothly which we are very happy with. I’m sure a few topics of calibration will come up but it couldn’t have gone better. For the first time, we are able to place an attraction in any themed world and seamlessly increase the intensity of the experience for visitors.

“The future of the rollercoaster lies in a combination of real physical forces and appropriate thematic content. Using VR, we can create a much more elaborate and interactive themed world.”
The innovation is a collaboration between VR Coaster, Mack Rides, MackMedia and Samsung Credit: Europa Park
RELATED STORIES
  TEA to host SATE Academy Day at Europa Park in June


The Themed Entertainment Association’s (TEA) Europe and Middle East Division will hold a SATE (Storytelling, Architecture, Technology, Experience) Academy Day in June hosted at Germany’s Europa Park.
  Bumper summer means record-breaking business for Europa Park


Germany’s Europa-Park looks set to smash its previous attendance record after a bumper summer season, with the visitor attraction expected to pass the 5 million guest mark for the first time in its 39-year history.
  Oculus Rift offers mind-blowing results when paired with a real-life roller coaster


Researchers have taken the completely immersive Oculus Rift virtual reality headsets for a test run, sending roller coaster technology to a different dimension.
  Europa Park to expand with €100m waterpark development


Europa Park in Rust, Germany, has revealed details of its €100m (US$136m, £79.2m) waterpark expansion, due to be located 1km (0.6m) from the theme park.
MORE NEWS
KX Chelsea invests £15 million to upgrade its wellness offering
Premium London health club, KX Chelsea, will imminently unveil its most significant redevelopment since its launch in 2002 to create an integrated wellness model combining training, recovery and relaxation.
Rosewood Le Guanahani St Barth offers ocean-themed yoga for Global Wellness Day
Rosewood Le Guanahani St Barth, on the northeast coast of Saint Barthélemy in the French West Indies, is offering a programme of ocean-inspired yoga classes between 8-14 June to celebrate Global Wellness Day (GWD).
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Hoshino Resorts combats summer heat with medically-supervised cool bathing programme for KAI onsen
Hoshino Resorts has developed a “Cool-down onsen soak” programme at properties with Japanese onsen facilities – those within the company’s KAI brand.
+ More news   

FEATURED SUPPLIERS

Longevity in spas: a strategic choice, not a default setting
Longevity has become one of the most debated concepts in contemporary wellness. [more...]

Endospheres' new protocols are designed to meet real client needs
Spa professionals see it every day: clients are arriving with more complex expectations. [more...]
+ More featured suppliers  
COMPANY PROFILES
Clinique La Prairie

Clinique La Prairie is a name that has been synonymous with health and longevity for over 90 years, [more...]
Seed To Skin

Founded by Jeanette Thottrup in 2018, in Tuscany, Seed to Skin is an award winning skincare line. [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
09-12 Jun 2026

W3Spa EMEA

Hotel Cascais Miragem Health & Spa, Portugal
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
SPA BUSINESS
SPA OPPORTUNITIES
SPA BUSINESS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
Europa Park adds world-first virtual reality experience to attraction's oldest rollercoaster
POSTED 18 Sep 2015 . BY Tom Anstey
Riders wear the Samsung Gear VR headset which takes them to a whole new virtual world
Europa Park has teamed up with Mack Rides to debut a world first, incorporating virtual reality into its oldest rollercoaster to create a whole new experience for visitors to the attraction.

With several theme parks having toyed with the concept of using virtual reality on rollercoasters, Europa Park is the first to implement the technology, using the wireless Samsung Gear VR headset to completely transform the world around them.

The VR experience on Alpen Express, which originally opened in 1984 under the name Grotto Blitz, is based on MackMedia’s ‘The Mystery of Castle Balthasar’. The VR film immerses riders in the world of the park’s mascot Ed Euromaus, taking them for a ride on a mine cart and then on the wings of a dragon, before returning back to the theme park. Using precise synchronisation, riders are shown a 3D animated world, matching the track and completely reinventing the ageing rollercoaster.

“The VR glasses create an immersive experience that would be almost impossible to surpass. It won’t work if you look at the same movie at home in your living room, it’s what you see and what you feel," Steffen Kottkamp, director of MackCreative at Europa Park, told Attractions Management.

“It’s cheaper than building an entirely new coaster but that’s not the aim of it. One possibility is giving an existing coaster a new chance. That’s the way we did it here, this is our first step. In the end there will be a lot of companies that will want to build a new coaster and integrate virtual reality from day one.”



Mack has been testing the technology since 2013, revealing test footage in September 2014 shot at Europa Park, which used Oculus Rift linked to the park’s Blue Fire and Pegasus rides. The test used an automatic synchronisation system to detect speed via the train’s wheels, sending the data to the computer to calculate position and match the virtual experience to the real-life one.

Kottkamp also revealed to Attractions Management that Mack, which also owns Europa Park has started to distribute the one-of-a-kind technology to interested parties.

“If you ride the coaster you feel like this is an immersive experience you've never had before, so we are trying to make a business model out of it and sell it to theme parks worldwide,” he said.

“Today is day one and it’s gone very smoothly which we are very happy with. I’m sure a few topics of calibration will come up but it couldn’t have gone better. For the first time, we are able to place an attraction in any themed world and seamlessly increase the intensity of the experience for visitors.

“The future of the rollercoaster lies in a combination of real physical forces and appropriate thematic content. Using VR, we can create a much more elaborate and interactive themed world.”
The innovation is a collaboration between VR Coaster, Mack Rides, MackMedia and Samsung Credit: Europa Park
RELATED STORIES
TEA to host SATE Academy Day at Europa Park in June


The Themed Entertainment Association’s (TEA) Europe and Middle East Division will hold a SATE (Storytelling, Architecture, Technology, Experience) Academy Day in June hosted at Germany’s Europa Park.
Bumper summer means record-breaking business for Europa Park


Germany’s Europa-Park looks set to smash its previous attendance record after a bumper summer season, with the visitor attraction expected to pass the 5 million guest mark for the first time in its 39-year history.
Oculus Rift offers mind-blowing results when paired with a real-life roller coaster


Researchers have taken the completely immersive Oculus Rift virtual reality headsets for a test run, sending roller coaster technology to a different dimension.
Europa Park to expand with €100m waterpark development


Europa Park in Rust, Germany, has revealed details of its €100m (US$136m, £79.2m) waterpark expansion, due to be located 1km (0.6m) from the theme park.
MORE NEWS
KX Chelsea invests £15 million to upgrade its wellness offering
Premium London health club, KX Chelsea, will imminently unveil its most significant redevelopment since its launch in 2002 to create an integrated wellness model combining training, recovery and relaxation.
Rosewood Le Guanahani St Barth offers ocean-themed yoga for Global Wellness Day
Rosewood Le Guanahani St Barth, on the northeast coast of Saint Barthélemy in the French West Indies, is offering a programme of ocean-inspired yoga classes between 8-14 June to celebrate Global Wellness Day (GWD).
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Hoshino Resorts combats summer heat with medically-supervised cool bathing programme for KAI onsen
Hoshino Resorts has developed a “Cool-down onsen soak” programme at properties with Japanese onsen facilities – those within the company’s KAI brand.
Rainforest immersion and mindfulness are on offer at The Ritz-Carlton, Langkawi, for Global Wellness Day
The Ritz-Carlton, Langkawi, in Malaysia, has revealed a schedule for Global Wellness Day (GWD) that includes guided rainforest walks, mindful movement and guided coastal meditation experiences.
Longevitix launches AI-powered platform to deliver longevity medicine at scale
Longevitix, a clinical platform for preventive and longevity medicine, has launched its AI- powered intelligence system to help physicians deliver continuous, personalised longevity- focused care at scale.
+ More news   
 
FEATURED SUPPLIERS

Longevity in spas: a strategic choice, not a default setting
Longevity has become one of the most debated concepts in contemporary wellness. [more...]

Endospheres' new protocols are designed to meet real client needs
Spa professionals see it every day: clients are arriving with more complex expectations. [more...]
+ More featured suppliers  
COMPANY PROFILES
Clinique La Prairie

Clinique La Prairie is a name that has been synonymous with health and longevity for over 90 years, [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
09-12 Jun 2026

W3Spa EMEA

Hotel Cascais Miragem Health & Spa, Portugal
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS