ELLE, one of the world's largest fashion magazines, is to lend its name to a premier spa set to launch at Eden Roc Renaissance Miami Beach hotel in June 2011.
The 22,000sq ft (2,000sq m) ELLE Spa will be a joint venture between the magazine and the resort and forms a part of a larger US$200m (135m euro, £121m) redevelopment of the property.
Facilities will include six treatment rooms and wet spa areas with hot whirlpools, cold plunges, steam sauna, hydro-experience showers and relaxation area.
There is also a boutique hair and nail salon, a 24-hour beachfront fitness center and a large group exercise studio.
The products and treatments will be "curated" by skin and beauty experts including Tammy Fender; Yael Alkalay of Red Flower; and Essie.
Celebrity esthetician Tammy Fender may be booked in advance for the ultimate in facial and personalized skincare, or guests can enjoy the ELLE Spa Signature Facial, developed especially for the spa by Fender.
ELLE Spa visitors can also take advantage of an expansive rooftop deck with VIP cabanas, light dining and beverage service. A retail boutique will offer a selection of luxury spa products, apparel, and beach accessories, handpicked by ELLE editors.
The spa menu will include body scrubs, massages, facials, foot baths and manicures.
Fabrice Plaquevent, CEO of Lagardere Active Enterprises, ELLE's parent company, said: "The ELLE Spa is totally in line with our international licensing strategy to position ELLE as a lifestyle brand through unique products and services."
