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NEWS
Finnish sauna tradition officially protected by UNESCO Intangible Cultural Heritage List
POSTED 30 Dec 2020 . BY Megan Whitby
Finland is home to over 3.3 million saunas Credit: Hannu Pakarinen
Finnish sauna culture has been added to UNESCO’s Representative List of the Intangible Cultural Heritage of Humanity.

With 3.3 million saunas in a country of 5.5 million inhabitants, sauna bathing remains at the very heart of Finnish culture and society, with associated traditions including songs, storytelling and socialising.

With almost 90 per cent of the population sauna bathing once a week before COVID-19, the tradition continues to flourish.

The UNESCO list serves to preserve and bring visibility to intangible living heritage and traditions, such as living practices, expressions, skills and knowledge that communities cherish and recognise as their cultural heritage.

The list encourages the sharing of good practices among countries and sauna bathing’s addition means the continuity of the tradition is safeguarded.

“Sauna bathing is an integral part of both everyday life and festivities as well as wellbeing and lifestyle for Finnish people,” explained Annika Saarikko, Finland’s minister of science and culture, “it underscores equality and mutual respect.

“This UNESCO inscription will make our sauna tradition even better known throughout the world.”

Ritva Ohmeroluoma from the Finnish Sauna Society said the news was a “great honour” and that sauna bathing is “cherished by the Finnish people”.

As of December 2020, the UNESCO list features 584 elements corresponding to 131 countries, including other wellness modalities such as yoga and traditional Thai massage.

During the pandemic, sauna has become a hot topic as the wellness industry explored interventions which can support those with the virus and strengthen the immune systems of those who want to take steps to avoid it.

Follow this link to find out Professor’s Marc Cohen’s take on why he believes sauna bathing benefits those battling and recovering from COVID-19.
Sign up here to get the Spa Business and Spa Business insider weekly ezines and every issue of Spa Business and Spa Business insider magazines free on digital.
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News   Products   Magazine
NEWS
Finnish sauna tradition officially protected by UNESCO Intangible Cultural Heritage List
POSTED 30 Dec 2020 . BY Megan Whitby
Finland is home to over 3.3 million saunas Credit: Hannu Pakarinen
Finnish sauna culture has been added to UNESCO’s Representative List of the Intangible Cultural Heritage of Humanity.

With 3.3 million saunas in a country of 5.5 million inhabitants, sauna bathing remains at the very heart of Finnish culture and society, with associated traditions including songs, storytelling and socialising.

With almost 90 per cent of the population sauna bathing once a week before COVID-19, the tradition continues to flourish.

The UNESCO list serves to preserve and bring visibility to intangible living heritage and traditions, such as living practices, expressions, skills and knowledge that communities cherish and recognise as their cultural heritage.

The list encourages the sharing of good practices among countries and sauna bathing’s addition means the continuity of the tradition is safeguarded.

“Sauna bathing is an integral part of both everyday life and festivities as well as wellbeing and lifestyle for Finnish people,” explained Annika Saarikko, Finland’s minister of science and culture, “it underscores equality and mutual respect.

“This UNESCO inscription will make our sauna tradition even better known throughout the world.”

Ritva Ohmeroluoma from the Finnish Sauna Society said the news was a “great honour” and that sauna bathing is “cherished by the Finnish people”.

As of December 2020, the UNESCO list features 584 elements corresponding to 131 countries, including other wellness modalities such as yoga and traditional Thai massage.

During the pandemic, sauna has become a hot topic as the wellness industry explored interventions which can support those with the virus and strengthen the immune systems of those who want to take steps to avoid it.

Follow this link to find out Professor’s Marc Cohen’s take on why he believes sauna bathing benefits those battling and recovering from COVID-19.
Sign up here to get the Spa Business and Spa Business insider weekly ezines and every issue of Spa Business and Spa Business insider magazines free on digital.
MORE NEWS
Vladi Kovanic announces monthly Medical Wellness Congress webinar series
The Medical Wellness Congress (MWC) is launching a monthly webinar series after its inaugural event was postponed until 28-29 June 2021.
Chablé reveals new wellness spa managers at Yucatán and Maroma resorts
Destination spa operator Chablé Hotels has appointed two new wellness spa managers at its Chablé Yucatán at Chablé Maroma resorts in Mexico.
Montage planning for alpine wellness sanctuary in Montana’s Rocky Mountains
In November 2021, Montage is scheduled to open a deluxe 150-key alpine ski resort in Montana complete with a comprehensive alpine wellness sanctuary.
Esalen Institute launches online meditation teacher training course
California’s Esalen Institute has partnered with Radiance Sutras School of Meditation to offer an online meditation teacher training course, in response to the growing demand for wellness resources in 2020.
Klafs acquired by European investment firm, Egeria
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Rosewood curates 13 bespoke retreats to help guests foster strength and resilience
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FEATURED SUPPLIERS

ResortSuite’s app lets guests control their own wellness itinerary
“The future has always been tech-based, but COVID-19 will drive this trend from a nice-to- have to a must-have,” claims Frank Pitsikalis, founder and CEO of hospitality management software system ResortSuite. [more...]

AskNicely helps empower businesses to improve customer experience and boost NPS
Maintaining a consistent customer experience is critical to the success of a growing B2C service brand. [more...]
COMPANY PROFILES
TechnoAlpin

The TechnoAlpin SnowRoom is the most attractive and effective way for customers to cool down from h [more...]
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+ More catalogues  

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BC Softwear - Positioning Video for Pure Spa Linen & SupremeSoft
BC Softwear are the leading supplier of spa linen, luxury robes and footwear for the Spa Market. See how our Pure Spa Linen range can enhance your 5* spa and treatment offering. Thanks to The Langley, a Luxury Collection Hotel. Find out more...
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DIRECTORY
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DIARY

 

22 Jan 2021

Spa Leadership Symposium

Online (Zoom),
02-04 Feb 2021

Beauty West Africa

Landmark Centre, Lagos, Nigeria
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2021

ABOUT LEISURE MEDIA
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