A new initiative is set to launch in early 2019, encouraging spas to cater its offerings to guests suffering from cancer-related hair loss.

A first of its kind, the Hair Loss Friendly Spa campaign will offer operators expert advice on creating bespoke spa journeys for guests experiencing hair loss to ensure that they feel welcomed and supported.

The initiative will also encourage spas to include thoughtful touches, such as wig stands, headscarves and scalp care guidance.

The campaign will be piloted at spas across the Champneys Luxury Health Spa Resorts portfolio from January 2019.

Jasmin Julia Gupta, Hair Loss Friendly lead campaigner and founder of charity service Cancer Hair Care, said: "When a woman loses her hair, it is often a traumatic experience. Left unsupported she can experience image anxiety and isolation. There are many subtle barriers that unintentionally result in women with hair loss not accessing nourishing experiences that could boost their self-confidence.

"I'm hoping that spas of all sizes will join us in our vision to ensure every woman with hair loss feels truly nurtured and welcome throughout their spa experience. Together we can make hair loss one less worry."

Dorothy Purdew OBE, founder and owner of Champneys, said: "Champneys are proud to be the first spa to become part of Hair Loss Friendly Spa and we hope it will encourage many people suffering from hair loss through cancer treatment to enjoy what we offer."