Virtual fitness class provider Wexer Virtual has further strengthened its European team following the opening of its new head office in London earlier this year.

Adie Meyer has been appointed head of European business development. After a career in professional football, Meyer spent time as club manager for JJB Sports and Bannatyne Health & Fitness before moving on to sales roles at Precor and Matrix Fitness UK, where he was head of sales for the north of the UK.

Another new recruit is Andrew Martin, previously at Nuffield Health and Fitness First UK, who joins Wexer Virtual as business development executive.

The growth of the European team coincides with the expansion of content available through the Wexer Virtual system. The company recently signed a deal with fitness industry veteran Tony de Leede to offer his Move 123 classes through Wexer, and has also launched new Daily Burn-branded classes based on a partnership sealed with the US firm over the summer.

Daily Burn, which has more than 200,000 weekly users, produces content for virtual classes with high-profile trainers to be used in gyms. It also has a daily on-demand service – called Daily Burn 365 – with posts that are renewed and erased on a daily basis. Andy Smith, chief executive for Daily Burn, said: “We’re passionate about supporting people to live healthier, fitter lives and by partnering with Wexer we're growing a community and support network that helps people of all fitness levels to do exactly this.”

In May, Wexer also teamed up with Connected Fitness Labs – a standalone subsidiary of Fitness First – to create a new app designed to expand a gym’s reach beyond its four walls and into the daily lives of its members.