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NEWS
Rhys Long, Wales Rugby's head of performance, moves to the FA
POSTED 20 Jan 2016 . BY Matthew Campelli
Long (right) joins the FA after nine years working with the Wales rugby union team Credit: Football Association
The Football Association (FA) has boosted its performance arm with the appointment of Wales Rugby Union’s (WRU) Rhys Long.

Long joins the governing body after nine years working as Wales’ head of performance analysis, where he oversaw the Welsh national team and the country’s elite performance structure.

He will take his new role – head of performance analysis and insight – on 1 February, and be based at the FA’s National Football Centre at St George’s Park in Burton. Overseeing a team of 17 analysts, Long will support England’s national development with technical expertise and insight to boost performance.

Dave Reddin, the FA head of team strategy and performance, said the hire demonstrated the body’s commitment to investment in dedicated support for all England teams, and said Long’s background “speaks for itself”.

“When we announced our philosophy we were stating our long-term ambition for all of our England teams to be successful on the pitch – a key part of that is ensuring we have a world-class support mechanism behind that at St George’s Park, to give us the best chance of success in the future,” he said.

Long added: “Overseeing the analysis, structures and pathways of each squad brings great responsibility for me and my colleagues, and I can’t wait to get started.”
RELATED STORIES
  Sue Campbell to head up women’s football development for the FA


Baroness Sue Campbell, the former UK Sport chair, has been appointed to oversee the development of women’s football for the Football Association (FA).
  FA to measure England performance beyond tournament progress


The Football Association (FA) is working on a “key measurement” system which will gauge the performance of England teams beyond match results and tournament progression.
  FA technical director: England can win 2022 World Cup


Dan Ashworth, the technical director of the Football Association (FA), believes England can win the 2022 World Cup, and delivered his blueprint on how the team can achieve its first success since 1966.
  FA officially opens St George's Park


The Football Association (FA) has officially launched its new £100m National Football Centre in Burton upon Trent, Staffordshire.
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One in three spa practitioners have considered leaving the industry due to concerns about their own wellbeing
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UK updates physical activity guidelines with focus on daily movement
The UK's four Chief Medical Officers have published a refreshed edition of Physical activity guidelines: UK Chief Medical Officers' report, updating the evidence that underpins the nation's physical activity recommendations and placing greater emphasis on strength, balance, reducing sedentary behaviour and, for the first time, supporting people taking weight loss medications.
Sauna advocate Becky Pelkonen drafts global public sauna-bathing charter
Becky Pelkonen, the sauna advocate and researcher, has unveiled the draft of a global public sauna-bathing charter.
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Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
Rhys Long, Wales Rugby's head of performance, moves to the FA
POSTED 20 Jan 2016 . BY Matthew Campelli
Long (right) joins the FA after nine years working with the Wales rugby union team Credit: Football Association
The Football Association (FA) has boosted its performance arm with the appointment of Wales Rugby Union’s (WRU) Rhys Long.

Long joins the governing body after nine years working as Wales’ head of performance analysis, where he oversaw the Welsh national team and the country’s elite performance structure.

He will take his new role – head of performance analysis and insight – on 1 February, and be based at the FA’s National Football Centre at St George’s Park in Burton. Overseeing a team of 17 analysts, Long will support England’s national development with technical expertise and insight to boost performance.

Dave Reddin, the FA head of team strategy and performance, said the hire demonstrated the body’s commitment to investment in dedicated support for all England teams, and said Long’s background “speaks for itself”.

“When we announced our philosophy we were stating our long-term ambition for all of our England teams to be successful on the pitch – a key part of that is ensuring we have a world-class support mechanism behind that at St George’s Park, to give us the best chance of success in the future,” he said.

Long added: “Overseeing the analysis, structures and pathways of each squad brings great responsibility for me and my colleagues, and I can’t wait to get started.”
RELATED STORIES
Sue Campbell to head up women’s football development for the FA


Baroness Sue Campbell, the former UK Sport chair, has been appointed to oversee the development of women’s football for the Football Association (FA).
FA to measure England performance beyond tournament progress


The Football Association (FA) is working on a “key measurement” system which will gauge the performance of England teams beyond match results and tournament progression.
FA technical director: England can win 2022 World Cup


Dan Ashworth, the technical director of the Football Association (FA), believes England can win the 2022 World Cup, and delivered his blueprint on how the team can achieve its first success since 1966.
FA officially opens St George's Park


The Football Association (FA) has officially launched its new £100m National Football Centre in Burton upon Trent, Staffordshire.
MORE NEWS
One in three spa practitioners have considered leaving the industry due to concerns about their own wellbeing
A new survey of UK and international spa practitioners shows that stress, burnout and wellbeing concerns have caused one in three respondents to consider leaving the industry.
UK updates physical activity guidelines with focus on daily movement
The UK's four Chief Medical Officers have published a refreshed edition of Physical activity guidelines: UK Chief Medical Officers' report, updating the evidence that underpins the nation's physical activity recommendations and placing greater emphasis on strength, balance, reducing sedentary behaviour and, for the first time, supporting people taking weight loss medications.
Sauna advocate Becky Pelkonen drafts global public sauna-bathing charter
Becky Pelkonen, the sauna advocate and researcher, has unveiled the draft of a global public sauna-bathing charter.
Marriott International partners with Fitwel for wellness solutions across its residential portfolio
Marriott International has partnered with Fitwel, a healthy building certification system that aims to optimise occupant health.
Anna Bjurstam steps down from Six Senses to build new company Wahayla
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Fairmont Cheshire, The Mere, opens with spa philosophy of ‘Wellness without Walls’
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FEATURED SUPPLIERS

MSpa Oslo series: a timeless bestseller
The MSpa Oslo series is a perennial bestseller in global markets. With innovative engineering and premium performance, this completely portable spa line-up is expertly designed to meet the needs of customers worldwide. [more...]

HPO Tech brings design-led hyperbaric systems to the spa floor
Hyperbaric oxygen therapy has moved well beyond the clinic and spa operators represent the fastest-growing market for the technology. [more...]
+ More featured suppliers  
COMPANY PROFILES
Barr + Wray Ltd

Barr + Wray has more than 60 years’ experience in the design and delivery of world-class spa and wel [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
10-12 Sep 2026

ASEAN Patio Pool Spa Expo 2026

MITEC Kuala Lumpur,Malaysia, Malaysia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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