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NEWS
Rhys Long, Wales Rugby's head of performance, moves to the FA
POSTED 20 Jan 2016 . BY Matthew Campelli
Long (right) joins the FA after nine years working with the Wales rugby union team Credit: Football Association
The Football Association (FA) has boosted its performance arm with the appointment of Wales Rugby Union’s (WRU) Rhys Long.

Long joins the governing body after nine years working as Wales’ head of performance analysis, where he oversaw the Welsh national team and the country’s elite performance structure.

He will take his new role – head of performance analysis and insight – on 1 February, and be based at the FA’s National Football Centre at St George’s Park in Burton. Overseeing a team of 17 analysts, Long will support England’s national development with technical expertise and insight to boost performance.

Dave Reddin, the FA head of team strategy and performance, said the hire demonstrated the body’s commitment to investment in dedicated support for all England teams, and said Long’s background “speaks for itself”.

“When we announced our philosophy we were stating our long-term ambition for all of our England teams to be successful on the pitch – a key part of that is ensuring we have a world-class support mechanism behind that at St George’s Park, to give us the best chance of success in the future,” he said.

Long added: “Overseeing the analysis, structures and pathways of each squad brings great responsibility for me and my colleagues, and I can’t wait to get started.”
RELATED STORIES
  Sue Campbell to head up women’s football development for the FA


Baroness Sue Campbell, the former UK Sport chair, has been appointed to oversee the development of women’s football for the Football Association (FA).
  FA to measure England performance beyond tournament progress


The Football Association (FA) is working on a “key measurement” system which will gauge the performance of England teams beyond match results and tournament progression.
  FA technical director: England can win 2022 World Cup


Dan Ashworth, the technical director of the Football Association (FA), believes England can win the 2022 World Cup, and delivered his blueprint on how the team can achieve its first success since 1966.
  FA officially opens St George's Park


The Football Association (FA) has officially launched its new £100m National Football Centre in Burton upon Trent, Staffordshire.
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Belgin Aksoy prepares to mark 15 years of Global Wellness Day on Saturday 13 June
Global Wellness Day (GWD) will mark its 15th anniversary on Saturday 13 June 2026, with the theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities that spark joy.
HUM2N opens longevity clinic at Six Senses London
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
Mayrlife opens first hotel day clinic in partnership with Rosewood Vienna
As part of its first hotel partnership, Mayrlife – the medical health resort company known for its site in Altaussee, Austria – has launched a day clinic at the Rosewood Vienna.
KX Chelsea invests £15 million to upgrade its wellness offering
Premium London health club, KX Chelsea, will imminently unveil its most significant redevelopment since its launch in 2002 to create an integrated wellness model combining training, recovery and relaxation.
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Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
NEWS
Rhys Long, Wales Rugby's head of performance, moves to the FA
POSTED 20 Jan 2016 . BY Matthew Campelli
Long (right) joins the FA after nine years working with the Wales rugby union team Credit: Football Association
The Football Association (FA) has boosted its performance arm with the appointment of Wales Rugby Union’s (WRU) Rhys Long.

Long joins the governing body after nine years working as Wales’ head of performance analysis, where he oversaw the Welsh national team and the country’s elite performance structure.

He will take his new role – head of performance analysis and insight – on 1 February, and be based at the FA’s National Football Centre at St George’s Park in Burton. Overseeing a team of 17 analysts, Long will support England’s national development with technical expertise and insight to boost performance.

Dave Reddin, the FA head of team strategy and performance, said the hire demonstrated the body’s commitment to investment in dedicated support for all England teams, and said Long’s background “speaks for itself”.

“When we announced our philosophy we were stating our long-term ambition for all of our England teams to be successful on the pitch – a key part of that is ensuring we have a world-class support mechanism behind that at St George’s Park, to give us the best chance of success in the future,” he said.

Long added: “Overseeing the analysis, structures and pathways of each squad brings great responsibility for me and my colleagues, and I can’t wait to get started.”
RELATED STORIES
Sue Campbell to head up women’s football development for the FA


Baroness Sue Campbell, the former UK Sport chair, has been appointed to oversee the development of women’s football for the Football Association (FA).
FA to measure England performance beyond tournament progress


The Football Association (FA) is working on a “key measurement” system which will gauge the performance of England teams beyond match results and tournament progression.
FA technical director: England can win 2022 World Cup


Dan Ashworth, the technical director of the Football Association (FA), believes England can win the 2022 World Cup, and delivered his blueprint on how the team can achieve its first success since 1966.
FA officially opens St George's Park


The Football Association (FA) has officially launched its new £100m National Football Centre in Burton upon Trent, Staffordshire.
MORE NEWS
Belgin Aksoy prepares to mark 15 years of Global Wellness Day on Saturday 13 June
Global Wellness Day (GWD) will mark its 15th anniversary on Saturday 13 June 2026, with the theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities that spark joy.
HUM2N opens longevity clinic at Six Senses London
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
Mayrlife opens first hotel day clinic in partnership with Rosewood Vienna
As part of its first hotel partnership, Mayrlife – the medical health resort company known for its site in Altaussee, Austria – has launched a day clinic at the Rosewood Vienna.
KX Chelsea invests £15 million to upgrade its wellness offering
Premium London health club, KX Chelsea, will imminently unveil its most significant redevelopment since its launch in 2002 to create an integrated wellness model combining training, recovery and relaxation.
Rosewood Le Guanahani St Barth offers ocean-themed yoga for Global Wellness Day
Rosewood Le Guanahani St Barth, on the northeast coast of Saint Barthélemy in the French West Indies, is offering a programme of ocean-inspired yoga classes between 8-14 June to celebrate Global Wellness Day (GWD).
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
+ More news   
 
FEATURED SUPPLIERS

Why future-ready in-house laundry is the new luxury spa essential
In today’s premium spa environment, every detail shapes the guest experience – right down to the softness of towels and the freshness of linens. [more...]

Glow beyond protection: meet Comfort Zone Hydramemory Hybrid Glow SPF 30
Sun protection is no longer just about shielding the skin – it's about enhancing it. [more...]
+ More featured suppliers  
COMPANY PROFILES
Myndstream

The Stream, Myndstream's purpose-built streaming service enables you to personalise the music to sui [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

21-23 Jun 2026

Spa Life International (UK)

Midlands (Venue TBA), Liphook, United Kingdom
22-22 Jun 2026

World Bathing Day

Worldwide,
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
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