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NEWS
Fitness franchise StretchLab invests in movement inefficiency tech
POSTED 08 Jan 2020 . BY Tom Walker
The technology can perform a total body movement assessment scan in under 30 seconds Credit: TRX
US fitness franchise StretchLab has revealed plans to add machines that identify movement inefficiencies into its programming.

The assisted stretching franchise – which is owned by fitness behemoth Xponential Fitness – will begin rolling out TRX MAPS Technology across its 50-plus studios.

The TRX technology identifies movement inefficiencies across four critical categories – mobility, activation, posture and symmetry (MAPS).

It uses 3D technology to perform a total body movement assessment scan in under 30 seconds, as users perform three body-weight squats.

Results are delivered on-screen and via email, which will allow StretchLab's trainers – titled "flexologists" – to create a customised movement plan and offer a measurable way to see progress in flexibility.

Through analysing more than 2,000 data points in each individual’s movement, TRX MAPS has been designed to push a customised exercise plan designed to improve inefficiencies in the four areas. With regular scans, individuals can watch their progress over time.

"With technology-driven and trackable workouts continually on the rise in the fitness industry, StretchLab is excited to bring this trend to the recovery space with the TRX MAPS machine," said Lou DeFrancisco, president of StretchLab.

"While the benefits of stretching and recovery are undeniable, we believe the integration of technology in this vertical will prove just how advanced and effective StretchLab's programming and Flexologists are."
The TRX technology identifies movement inefficiencies across four critical categories – mobility, activation, posture and symmetry Credit: TRX
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Hot spring wellness community Ameyalli sells residences and breaks ground on resort and spa
Ameyalli, the 78-acre wellbeing resort and residential community in Midway in Utah, US, has broken ground on phase two of the hot spring development – the Ameyalli Resort and Spa – which is due to open in 2028.
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Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
Fitness franchise StretchLab invests in movement inefficiency tech
POSTED 08 Jan 2020 . BY Tom Walker
The technology can perform a total body movement assessment scan in under 30 seconds Credit: TRX
US fitness franchise StretchLab has revealed plans to add machines that identify movement inefficiencies into its programming.

The assisted stretching franchise – which is owned by fitness behemoth Xponential Fitness – will begin rolling out TRX MAPS Technology across its 50-plus studios.

The TRX technology identifies movement inefficiencies across four critical categories – mobility, activation, posture and symmetry (MAPS).

It uses 3D technology to perform a total body movement assessment scan in under 30 seconds, as users perform three body-weight squats.

Results are delivered on-screen and via email, which will allow StretchLab's trainers – titled "flexologists" – to create a customised movement plan and offer a measurable way to see progress in flexibility.

Through analysing more than 2,000 data points in each individual’s movement, TRX MAPS has been designed to push a customised exercise plan designed to improve inefficiencies in the four areas. With regular scans, individuals can watch their progress over time.

"With technology-driven and trackable workouts continually on the rise in the fitness industry, StretchLab is excited to bring this trend to the recovery space with the TRX MAPS machine," said Lou DeFrancisco, president of StretchLab.

"While the benefits of stretching and recovery are undeniable, we believe the integration of technology in this vertical will prove just how advanced and effective StretchLab's programming and Flexologists are."
The TRX technology identifies movement inefficiencies across four critical categories – mobility, activation, posture and symmetry Credit: TRX
RELATED STORIES
Could wearing weighted vests be 'better for weight loss' than physical activity?


For those looking to lose weight, wearing weighted vests could ensure better results than physical activity, according to a study by the University of Gothenburg in Sweden.
Xponential Fitness signs deal with LifeFit Group to enter German and Austrian markets


Xponential Fitness has revealed plans to take its portfolio of boutique fitness brands onto the German and Austrian markets.
Xponential inks deal to take Club Pilates to South Korea as part of Asian expansion


Xponential Fitness has signed a master franchise deal to open 100 Club Pilates studios in South Korea over the next five years.
MORE NEWS
ISPA releases full 2026 US Spa Industry Study as annual industry revenue rises by US$1bn
The International Spa Association (ISPA) has published its full 2026 US Spa Industry Study, providing further insights into the region’s total US$1 billion (€855 million, £780 million) industry revenue increase from 2024 to 2025.
Hot spring wellness community Ameyalli sells residences and breaks ground on resort and spa
Ameyalli, the 78-acre wellbeing resort and residential community in Midway in Utah, US, has broken ground on phase two of the hot spring development – the Ameyalli Resort and Spa – which is due to open in 2028.
AI firm Midjourney enters wellness with spa, fitness and body scanning concept
TLee Spas and Wellness has revealed the design concept for a high-tech spa with body mapping scanners to improve public health, for AI company Midjourney.
Swissline opens renovated urban wellness destination Labo Spa in Zurich
Swissline has opened a flagship day spa in Zurich, Switzerland, called Labo Spa.
Gran Hotel Taoro opens Sandára Wellness Centre
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Franchise expert Carrie Walsh joins Hand and Stone Massage and Facial Spa as CEO
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+ More news   
 
FEATURED SUPPLIERS

HPO Tech brings design-led hyperbaric systems to the spa floor
Hyperbaric oxygen therapy has moved well beyond the clinic and spa operators represent the fastest-growing market for the technology. [more...]

MSpa Oslo series: a timeless bestseller
The MSpa Oslo series is a perennial bestseller in global markets. With innovative engineering and premium performance, this completely portable spa line-up is expertly designed to meet the needs of customers worldwide. [more...]
+ More featured suppliers  
COMPANY PROFILES
Borghese Roma

Borghese is an Italian luxury skincare brand founded in 1957 by Princess Marcella Borghese. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
31 Aug - 02 Sep 2026

SpaTec North America

Pier Sixty Six, Fort Lauderdale, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS